Leapfrog the Elevator Competition into a Blue Ocean


(p. 178)  They wanted to cut waste, freeing people to produce higher-quality elevators faster at lower cost to leapfrog the competition.  But plant employees could not have known that.



Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press, 2005.


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