(p. D10) When Malcolm Gladwell was asked to write a blurb for the 2005 book “Freakonomics, ” he did not explain that it explored the dynamics of the Ku Klux Klan or the impact of naming a child “Loser.” Instead, the New Yorker writer and best-selling author of “The Tipping Point” and “Blink” simply wrote, “Prepare to be dazzled.”
“Freakonomics” became a best seller.
. . .
According to Mr. Gladwell, his sausage is simple: He writes blurbs because people ask him to, and he does not overthink what to say. “People will show you a book and you think, ‘It’s cool,'” he said. “You want people to read it. I feel like we have to promote ourselves.”
For the paperback version of “Stumbling on Happiness,” a book about imagination and happiness written by his professional acquaintance, the Harvard University psychologist Daniel Gilbert, Mr. Gladwell raved, imploring readers: “Trust me.” He also wrote a guest review on Amazon.
And he tweets recommendations freely to his 336,000 followers, as he did for the release of Fareed Zakaria’s new book, “In Defense of a Liberal Education” in April. “Fareed Zakaria’s new book is brilliant!” he wrote, adding a handy link to Amazon.
. . .
He is nothing if not loyal. Last July , the authors of “Freakonomics” released the paperback edition of their latest book, “Think Like A Freak.” Malcolm Gladwell was on the cover again, this time saying, “Utterly captivating.”
For the full story, see:
LAURA M. HOLSON. “Master of the Compelling, Captivating, Dazzling Blurb.” The New York Times (Thurs., DEC. 17, 2015): D10.
(Note: elipses, and bracketed year, added.)
(Note: the online version of the story has the date DEC. 16, 2015, and has the title “Malcolm Gladwell Hands Out Book Blurbs Like Santa Does Presents.”)