(p. B5) Do not pity Timothy D. Cook. He has made hundreds of millions of dollars as Apple’s chief executive. He is regarded as one of business’s best bosses, and runs a company with a beloved brand and $130 billion in cash.
. . .
Whatever he does, Mr. Cook faces enormous expectations. It takes a lot to fuel growth at a company that had $265.6 billion in revenue in its last fiscal year.
The Apple Watch dominates the market for wearable technology and would be a smash hit for any other company. For Apple? Watches have been counted in the “other products” category in financial results.
For the full story, see:
Jack Nicas. “‘5 Reasons Apple’s Chief May Face Tougher Times Ahead.” The New York Times (Saturday, Jan. 5, 2019): B5.
(Note: ellipsis added.)
(Note: the online version of the story has the date Jan. 4, 2019, and has the title “5 Reasons You Wouldn’t Want to Be in Tim Cook’s Shoes Right Now.”)