(p. 21) While Cartier is now a fixture in every major city, a synonym for international panache, its origins were modest. The author’s great-great-great-grandfather, , founded his eponymous company in 1847. Through a combination of industry, shrewdness, and sheer luck, he managed to transform his small shop into a fashionable destination: no small task in an era of civil unrest and regime change.
Thriving in the fickle fine jewelry market required finesse, and Brickell highlights the complementary skills different members of the close-knit Cartier clan brought to their ever-shifting business: innovative design, meticulous craftsmanship, an early appreciation for the power of public relations, and a keen eye for spotting counterfeit stones. Early on, Cartier also, crucially, developed a reputation as an honest and reliable dealer when droves of aristocrats were hocking their jewels following the Franco-Prussian War.
For the full review, see:
Sadie Stein. “Family Jewelers.” The New York Times Book Review (Sunday, December 22, 2019): 21.
(Note: the online version of the review has the date Nov. [sic] 26, 2019, and has the title “Can’t Afford a Shopping Spree at Cartier? This Book Is the Next Best Thing.”)
The book under review, is:
Brickell, Francesca Cartier. The Cartiers: The Untold Story of the Family Behind the Jewelry Empire. New York: Ballantine Books, 2019.