Shark Tank Shows Capitalism as a “Bootstrap Meritocracy”

(p. 24) . . . my favorite TV show is “Shark Tank.”  . . .  The premise of the tank is that small-business owners get an audience with investors — the “sharks,” a crew of millionaires and billionaires that includes Mark Cuban, Daymond John and Lori Greiner, the “queen of QVC” — in the hope of provoking a bidding war for a stake in the company. Sometimes the sharks dismiss the ideas outright, and they often do so cruelly, but in a satisfying, detailed way. You start to feel as if you could write your own business plan after watching a few episodes.

. . .

(p. 25) The show dramatizes a romantic vision of our economy, depicting it as a bootstrap meritocracy.

. . .

Part of the show’s appeal is that it’s an equal-opportunity forum — you don’t have to know a Silicon Valley V.C. or even a banker to get your audience with the sharks.

. . .

I was so politically assertive as a kid because I wanted someone to respect my opinion, to value me. I wanted to be taken seriously. I think most kids feel this way, dismissed outright for being small. In the tank, no one is dismissed — the sharks start every segment with furrowed brows, ready to take notes and hear out pitches, no matter how preposterous. They begin the process with a clean slate every time. Somewhere deep down, I want all these deals to work, I want the enthusiasm that sharks feel to be genuine and I want the contestants to walk away with business plans ready to be set into motion. Even if “Shark Tank” is propaganda — the selling and marketing of the American dream — the fantasy feels real.

For the full commentary, see:

Jaime Lowe. “Letter of Recommendation: ‘Shark Tank’.” The New York Times Magazine (Sunday, October 1, 2017 [sic]): 24-25.

(Note: ellipses added.)

(Note: the online version of the commentary has the date Sept. 28, 2017 [sic], and has the same title as the print version.)

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