If AI Takes Some Jobs, New Human Jobs Will Be Created

In the passage quoted below, Atkinson makes a sound general case for optimism on the effects of AI on the labor market. I would add to that case that many are currently overestimating the potential cognitive effectiveness of AI. Humans have a vast reservoir of unarticulated common sense knowledge that is not accessible to AI training. In addition AI cannot innovate at the frontiers of knowledge, not yet posted to the internet.

(p. A15) AI doomsayers frequently succumb to what economists call the “lump of labor” fallacy: the idea that there is a limited amount of work to be done, and if a job is eliminated, it’s gone for good. This fails to account for second-order effects, whereby the saving from increased productivity is recycled back into the economy in the form of higher wages, higher profits and reduced prices. This creates new demand that in turn creates new jobs. Some of these are entirely new occupations, such as “content creator assistant,” but others are existing jobs that are in higher demand now that people have more money to spend—for example, personal trainers.

Suppose an insurance firm uses AI to handle many of the customer-service functions that humans used to perform. Assume the technology allows the firm to do the same amount of work with 50% less labor. Some workers would lose their jobs, but lower labor costs would decrease insurance premiums. Customers would then be able to spend less money on insurance and more on other things, such as vacations, restaurants or gym memberships.

In other words, the savings don’t get stuffed under a mattress; they get spent, thereby creating more jobs.

For the full commentary, see:

Robert D. Atkinson. “No, AI Robots Won’t Take All Our Jobs.” The Wall Street Journal (Fri., June 6, 2025): A15.

(Note: the online version of the commentary has the date June 5, 2025, and has the same title as the print version.)

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