Category: Economics of Technology

Udacity Entrepreneur Counters Creeping Credentialism

(p. B2) Udacity, an online learning start-up founded by a pioneer of self-driving cars, is finally taking the wraps off a job trial program it has worked on for the last year with 80 small companies.
The program, called Blitz, provides what is essentially a brief contract assignment, much like an internship. Employers tell Udacity the skills they need, and Udacity suggests a single candidate or a few. For the contract assignment, which usually lasts about three months, Udacity takes a fee worth 10 to 20 percent of the worker’s salary. If the person is then hired, Udacity does not collect any other fees, such as a finder’s fee.
For small start-ups, a hiring decision that goes bad can be a time-consuming, costly distraction. “This lets companies ease their way into hiring without the hurdle of making a commitment upfront,” said Sebastian Thrun, co-founder and chairman of Udacity.
. . .
Mr. Thrun, a former Stanford professor and Google engineer who led the company’s effort in self-driving cars, said he was also trying to nudge the tech industry’s hiring beyond its elite-college bias.
“For every Stanford graduate, there are hundreds of people without that kind of pedigree who can do just as well,” he said.

For the full story, see:
STEVE LOHR. “Udacity, an Education Start-Up, Offers Tech Job Tryouts.” The New York Times (Fri., NOV. 18, 2016): B2.
(Note: ellipsis added.)
(Note: the online version of the story has the date NOV. 17, 2016, and has the title “Udacity, an Online Learning Start-Up, Offers Tech Job Trials.”)

Space Trash Start-Up Aims to Be Quicker than Government

(p. D1) Mr. Okada is an entrepreneur with a vision of creating the first trash collection company dedicated to cleaning up some of humanity’s hardest-to-reach rubbish: the spent rocket stages, inert satellites and other debris that have been collecting above Earth since Sputnik ushered in the space age. He launched Astroscale three years ago in the belief that national space agencies were dragging their feet in facing the problem, which could be tackled more quickly by a small private company motivated by profit.
“Let’s face it, waste management isn’t sexy enough for a space agency to convince taxpayers to allocate money,” said Mr. Okada, 43, who put Astroscale’s headquarters in start-up-friendly Singapore but is building its spacecraft in his native Japan, where he found more engineers. “My breakthrough is figuring out how to make this into a business.”
. . .
(p. D3) “The projects all smelled like government, not crisp or quick,” he said of conferences he attended to learn about other efforts. “I came from the start-up world where we think in days or weeks, not years.”
. . .
He also said that Astroscale would start by contracting with companies that will operate big satellite networks to remove their own malfunctioning satellites. He said that if a company has a thousand satellites, several are bound to fail. Astroscale will remove these, allowing the company to fill the gap in its network by replacing the failed unit with a functioning satellite.
“Our first targets won’t be random debris, but our clients’ own satellites,” he said. “We can build up to removing debris as we perfect our technology.”

For the full story, see:

MARTIN FACKLER. “Building a Garbage Truck for Space.” The New York Times (Tues., Nov. 29, 2016): D1 & D3.
(Note: the online version of the story has the date Nov. 28, 2016, and has the title “Space’s Trash Collector? A Japanese Entrepreneur Wants the Job.”)

About 90% of Current Jobs Include Tasks that Are Hard to Automate

(p. B1) They replaced horses, didn’t they? That’s how the late, great economist Wassily Leontief responded 35 years ago to those who argued technology would never really replace people’s work.
. . .
(p. B6) A research paper published last month by the Organization for Economic Cooperation and Development argued that even the occupations most at risk of being replaced by machines contained lots of tasks that were hard to automate, like face-to-face interaction with customers.
It concluded that only 9 percent of American workers faced a high risk of being replaced by an automaton. Austrians, Germans and Spaniards were the most vulnerable, but only 12 percent of them risked losing their jobs to information technology.

For the full commentary, see:
Porter, Eduardo. “ECONOMIC SCENE; Contemplating the End of Human Workhorse.” The New York Times (Weds., JUNE 8, 2016): B1 & B6.
(Note: ellipsis added.)
(Note: the online version of the commentary has the date JUNE 7, 2016, and has the title “ECONOMIC SCENE; Jobs Threatened by Machines: A Once ‘Stupid’ Concern Gains Respect.”)

The Organization for Economic Cooperation and Development paper mentioned above, is:
Arntz, Melanie, Terry Gregory, and Ulrich Zierahn. “The Risk of Automation for Jobs in OECD Countries: A Comparative Analysis.” OECD Social, Employment and Migration Working Papers, No. 189. Paris: OECD Publishing, 2016.

Berners-Lee Suggests Web Micropayments Replace Ad Revenue

(p. B1) SAN FRANCISCO — Twenty-seven years ago, Tim Berners-Lee created the World Wide Web as a way for scientists to easily find information. It has since become the world’s most powerful medium for knowledge, communications and commerce — but that doesn’t mean Mr. Berners-Lee is happy with all of the consequences.
. . .
So on Tuesday [June 7, 2016], Mr. Berners-Lee gathered in San Francisco with other top computer scientists — including Brewster Kahle, head of the nonprofit Internet Archive and an internet activist — to discuss a new phase for the web.
. . .
(p. B6) Consider payments. In many cases, people pay for things online by entering credit card information, not much different from handing a card to a merchant for an imprint.”
At the session on Tuesday [June 7, 2016], computer scientists talked about how new payment technologies could increase individual control over money. For example, if people adapted the so-called ledger system by which digital currencies are used, a musician might potentially be able to sell records without intermediaries like Apple’s iTunes. News sites might be able to have a system of micropayments for reading a single article, instead of counting on web ads for money.
“Ad revenue is the only model for too many people on the web now,” Mr. Berners-Lee said. “People assume today’s consumer has to make a deal with a marketing machine to get stuff for ‘free,’ even if they’re horrified by what happens with their data. Imagine a world where paying for things was easy on both sides.”

For the full story, see:
QUENTIN HARDY. “World Wide Web’s Creator Looks to Reinvent It.” The New York Times (Weds., JUNE 8, 2016): B1 & B6.
(Note: ellipses, and bracketed dates, added.)
(Note: the online version of the story has the date JUNE 7, 2016, and has the title “The Web’s Creator Looks to Reinvent It.” )

Tech Start-Up Grows with No Outside Money

(p. B6) . . . , it’s possible to create a huge tech company without taking venture capital, and without spending far beyond your means. It’s possible, in other words, to start a tech company that runs more like a normal business than a debt-fueled rocket ship careening out of control. Believe it or not, start-ups don’t even have to be headquartered in San Francisco or Silicon Valley.
There is perhaps no better example of this other way than MailChimp, a 16-year-old Atlanta-based company that makes marketing software for small businesses. If you’ve heard of MailChimp, it’s either because you are one of its 12 million customers or because you were hooked on “Serial,” the blockbuster true-crime podcast that MailChimp sponsored.
Under the radar, slowly and steadily, and without ever taking a dime in outside funding or spending more than it earned, MailChimp has been building a behemoth. According to Ben Chestnut, MailChimp’s co-founder and chief executive, the company recorded $280 million in revenue in 2015 and is on track to top $400 million in 2016. MailChimp has always been profitable, Mr. Chestnut said, though he declined to divulge exact margins. The company — which has repeatedly turned down overtures from venture capitalists and is wholly owned by Mr. Chestnut and his co-founder, Dan Kurzius — now employs about 550 people, and by next year it will be close to 700.
As a private company, MailChimp has long kept its business metrics secret, but Mr. Chestnut wants to publicize its numbers now to show the road less traveled: If you want to run a successful tech company, you don’t have to follow the path of “Silicon Valley.” You can simply start a business, run it to serve your customers, and forget about outside investors and growth at any cost.
. . .
“Every time we sat down with potential investors, they never seemed to understand small business,” Mr. Chestnut said. Venture capitalists always wanted MailChimp to serve “enterprise companies,” large businesses with thousands of employees and, potentially, thousands to spend.
“Everybody we talked to said, ‘You’re sitting on a gold mine, and if you pivot to enterprise, you could be huge,'” Mr. Chestnut said. “But something in our gut always said that didn’t feel right.”

For the full story, see:
Farhad Manjoo. “STATE OF THE ART; A Road Less Traveled to Success as a Start-Up.” The New York Times (Thurs., Oct. 6, 2016): B1 & B6.
(Note: ellipses added.)
(Note: the online version of the story has the date Oct. 5, 2016, and has the title “STATE OF THE ART; MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up.”)

FCC Regulations Motivated by Cronyism, Not Economics

(p. A13) . . . , this burgeoning competition between fixed and mobile has always been predictable and yet has figured not at all in the Federal Communications Commission’s regulatory efforts, which paint the country as descending into an uncompetitive broadband hell.
A new study by economists Gerald Faulhaber and Hal Singer details how an agency that once prized economic analysis increasingly ignores or disregards economics in its regulatory findings. Why? Because if it acknowledged the increasing competitiveness of the market, there would be nothing to regulate, no favor-factory opportunities for its political sponsors to milk.

For the full commentary, see:
HOLMAN W. JENKINS, JR. “BUSINESS WORLD; Big Cable and Mobile Are Ready to Rumble; Technology is about to upend Washington’s dire prescriptions for a broadband monopoly.” The Wall Street Journal (Sat., Oct. 8, 2016): A13.
(Note: ellipsis added.)

The working paper mentioned above, is:
Faulhaber, Gerald, and Hal Singer. “The Curious Absence of Economic Analysis at the Federal Communications Commission: An Agency in Search of a Mission.” 2016.

New Tech in Costly Cars “Trickles Down” to Cheaper Cars

(p. B5) Chances are slim that the car, starting at just over $200,000 ($215,000 as tested), will grab market share from the Toyota Corolla and Honda Civic. But in the four days I had the GT, my wife was astonished at my eagerness to run errands of any kind.
. . .
Surely, few people buy cars this expensive, but such vehicles are important because they pioneer technology that trickles down to everyday cars. Recall that anti-lock brakes showed up first on supercars in the late 1970s. (The 570GT’s brakes are very good, by the way.)
Perhaps McLaren’s carbon-fiber tub chassis structure will be common in the future.

For the full commentary, see:
TOM VOELK. “Driven: McLaren 570GT: High Speed Meets High Style (at a High Price).” The New York Times (Fri., NOV. 3, 2016): B5.
(Note: ellipsis added.)
(Note: the online version of the commentary has the date NOV. 3, 2016, and has the title “Driven: Video Review: McLaren 570GT Is a Rare Blend of Speed and Comfort.”)

Those Who See, and Fill, Big Unmet Needs Are Often “Weirdos”

(p. A11) . . . “A Truck Full of Money” provides a portrait of a strange, troubled man who happens to be one of the smartest minds in the Route 128 tech corridor.
. . .
The book is being marketed as inspirational, but I found it to be the opposite. No one could read it and become Paul English, or want to. Most tech startups think too small, but the few people with the vision to identify big unmet needs seem to be, for whatever reason, weirdos. The split-second fare comparison that Kayak did is something no human being could do–it requires super-computing–and it has an enormous value, since 8% of the U.S. economy is travel. But once you’ve solved a problem like that, what do you do next?
Paul English hasn’t figured that out, so this book sort of peters out–he may do his once-in-a-lifetime charity project, or he may follow through on Blade–and he has retreated back into the familiar, running a company called Lola that is sort of the opposite of Kayak: It gives you live access to travel concierges. But how could Mr. Kidder’s ending be anything but inconclusive? Mr. English is just 53. Undoubtedly he has another billion-dollar idea nestled in that overactive brainpan, but his investors have to make a leap of faith–that they’ve bet on the right weirdo. God bless these genius geeks, who make our economy leaner by constantly finding more efficient ways to do old things. And God bless the pharmaceutical industry, which protects and preserves them.​

For the full review, see:
JOHN BLOOM. “BOOKSHELF; The Man Who Built Kayak; During one episode of hypomania, Paul English bid $500,000 on an abandoned lighthouse. Recently, he decided to become an Uber driver.” The Wall Street Journal (Thurs., Sept. 27, 2016): A11.
(Note: ellipses added.)
(Note: the online version of the review has the date Sept. 26, 2016.)

The book under review, is:
Kidder, Tracy. A Truck Full of Money: One Man’s Quest to Recover from Great Success. New York: Random House, 2016.

Making Technologies Useful to End Users Can Be Hard

Sharma’s theory sounds somewhat similar to that of Bhidé in his The Venturesome Economy.

(p. B4) Anshu​ Sharma,​ a venture capitalist at Storm Ventures, thinks he knows why so many companies that should have all the resources and brainpower required to build the next big thing so often fail to. He calls his thesis the “stack fallacy,” and though he sketched its outline in a recent essay, I found it so compelling that I thought it worth a more thorough exploration of the implications of his theory. What follows is the result of that conversation.

“Stack fallacy is the mistaken belief that it is trivial to build the layer above yours,” Mr. Sharma wrote. And as someone who worked at both Oracle and Salesforce, his exhibit A is these two companies. To Oracle, which is primarily a database company, Salesforce is just a “hosted database app,” he wrote. and yet despite spending millions on it, Oracle has been unable to beat Salesforce in Salesforce’s core competency, notably customer-relations management software.
It helps to understand that in tech, the “stack” is the layer cake of technology, one level of abstraction sitting atop the next, that ultimately delivers a product or service to the user. On the Internet, for example, there is a stack of technologies stretching from the server through the operating system running on it through a cloud abstraction layer and then the apps running atop that, until you reach the user. Even the electricity grid required to power the data center in which the server lives could be considered part of the technology “stack” of, say, your favorite email service.
. . .
The reason that companies fail when they try to move up the stack is simple, argues Mr. Sharma: They don’t have firsthand empathy for what customers of the product one level above theirs in the stack actually want. Database engineers at Oracle don’t know what supply-chain managers at Fortune 500 companies want out of an enterprise resource-planning system like SAP, but that hasn’t stopped Oracle from trying to compete in that space.

For the full commentary, see:
CHRISTOPHER MIMS. “Why Companies Are Being Disrupted.” The Wall Street Journal (Mon., Jan. 25, 2016): B4.
(Note: ellipsis added.)
(Note: the online version of the commentary has the title “Why Big Companies Keep Getting Disrupted.” The last sentence quoted above appears in the online, but not the print, version of the article.)

Sharma’s blog essay mentioned above, is:
Sharma, Anshu. “Why Big Companies Keep Failing: The Stack Fallacy.” On Crunch Network blog, Posted Jan. 18, 2016.

The Bhidé book that I mention way above, is:
Bhidé, Amar. The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World. Princeton, NJ: Princeton University Press, 2008.

A briefer version of Bhidé’s theory can be found in:
Bhidé, Amar. “The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World.” Journal of Applied Corporate Finance 21, no. 1 (Winter 2009): 8-23.

Firms No Longer Need Middlemen to Help Find Factories to Make Their Products

(p. B6) The migration of shoppers online has been squeezing profits throughout the retail industry–including at Li & Fung Ltd., one of the world’s largest factory middlemen.
The more than 100-year-old company, based in Hong Kong, contracts with 15,000 factories globally to make apparel, toys and other goods. Its core business has been connecting Western retailers such as Abercrombie & Fitch Co. and Target Corp. with factories around the world.
But as consumers increasingly shop online for the best deals, retailers have been forced to offer lower prices, putting pressure on factories and intermediaries alike.
Middlemen need to “either figure out ways to create value, or they will be going out of business,” said Edwin Keh, chief executive of the Hong Kong Research Institute of Textiles and Apparel. “The bigger question is whether middlemen can still exist in a globalized economy.”

For the full story, see:
KATHY CHU. “Shift to Web Hits Factory Middlemen.” The Wall Street Journal (Fri., Aug. 26, 2016): B6.
(Note: the online version of the story has the date Aug. 25, 2016, and has the title “Lower Retail Prices Threaten Profits of Middleman Li & Fung.”)

Faster, Stronger 3-D Printing Method May Be Better for Manufacturing

(p. B1) Ford Motor Co. is experimenting with a new form of 3-D printing the auto maker says could solve a structural flaw that has kept the technology from widespread use in manufacturing.
The ability to “print” parts within an assembly plant would drastically reduce transport and logistics costs for the auto industry, where car makers must source parts from dozens of suppliers around the world. But the most widely used version of the technology is ill-suited for mass production because objects are printed layer by layer, a slow process that also creates tiny fault lines that can crack when stressed.
A startup backed by Alphabet Inc.’s Google Ventures is developing a different 3-D printing method that some manufacturers, including Ford, say shows more promise. Carbon3D Inc.’s printers project light continuously through a pool of resin, gradually solidifying it onto an overhead platform that slowly lifts the object up until it is fully formed. The process takes a fraction of the time of other printing methods, and forms solid items more similar to those created using conventional auto-part molds, said Ellen Lee, who leads a 3-D printing research division at Ford.

For the full story, see:
LORETTA CHAO. “Fast 3-D Printing Earn New Respect.” The Wall Street Journal (Tues., April 26, 2016): B1 & B4.
(Note: the online version of the story has the date April 25, 2016, and has the title “Auto Makers, Others Explore New Roles for 3-D Printing.”)