Economics of Technology – Page 66

Entrepreneur Gutenberg’s Press Creatively Destroyed the Jobs of Scribes

(p. 32) Poggio possessed . . . [a] gift that set him apart from virtually all the other book-hunting humanists. He was a superbly well-trained scribe, with exceptionally fine handwriting, great powers of concentration, and a high degree of accuracy. It is difficult for us, at this distance, to take in the significance of such qualities: our technologies for producing transcriptions, facsimiles, and copies have almost entirely erased what was once an important personal achievement. That importance began to decline, though not at all precipitously, even in Poggio’s own lifetime, for by the 1430s a German entrepreneur, Johann Gutenberg, began experimenting with a new invention, movable type, which would revolutionize the reproduction and transmission of texts. By the century’s end printers, especially the great Aldus in Venice, would print Latin texts in a typeface whose clarity and elegance remain unrivalled after five centuries. That typeface was based on the beautiful handwriting of Poggio and his humanist friends. What Poggio did by hand to produce a single copy would soon be done mechanically to produce hundreds.

Source:
Greenblatt, Stephen. The Swerve: How the World Became Modern. New York: W. W. Norton & Company, 2011.
(Note: ellipsis, and bracketed word, added.)

How Sega Came Out of Nowhere to Leapfrog Near-Monopolist Nintendo

Source of book image: http://images.eurogamer.net/2014/usgamer/original.jpg/EG11/resize/958x-1/format/jpg

(p. C10) “Console Wars” tells how Sega, an unremarkable Japanese manufacturer of games played in arcades, came out of nowhere to challenge Nintendo for dominance of the videogame world in the first half of the 1990s. Nintendo, which had revived the stagnant home videogame category a few years earlier, had something close to a monopoly in 1990 and behaved accordingly, dictating terms to game developers and treating retailers as peons. Sega, in Mr. Harris’s telling, was a disruptive force in a highly concentrated market, introducing more advanced gaming technology, toppling Nintendo from its perch and becoming the largest seller of home videogame hardware in the U.S. by late 1993.

Mr. Harris’s hero is a former Mattel executive named Tom Kalinske, who became president of Sega of America, then a small subsidiary, in 1990. Mr. Kalinske assembled a team of crack marketers who would not have gone near Sega but for his reputation and persuasiveness. Within a year and a half, according to Mr. Harris, Mr. Kalinske’s leadership, along with a new gaming system called Genesis and a marketing assist from a mascot named Sonic the Hedgehog, made Sega the U.S. market leader in videogames.
And then, after only three years at the top, Sega fell from its pedestal. Sega’s management in Japan, suffering mightily from not-invented-here syndrome, rejected Mr. Kalinske’s proposals to collaborate with Sony and Silicon Graphics on new gaming systems. Instead, over his objections, Sega pushed out its ill-conceived Saturn game console in 1995. While Saturn flopped, Sony struck gold with its PlayStation; Silicon Graphics sold its chip with amazing graphics capabilities to Nintendo; and the game, so to speak, was over.
. . .
The author admits he has taken liberties: “I have re-created the scenes in this book using the information uncovered from my interviews, facts gathered from supporting documents, and my best judgment as to what version most closely fits the historical record,” he writes. The result is more a 558-page screenplay than a credible work of nonfiction.

For the full review, see:
MARC LEVINSON. “Sonic Boom; How a no-name company took on Nintendo, tied its fate to a hyperactive hedgehog, and–briefly–won.” The Wall Street Journal (Sat., May 24, 2014): C10.
(Note: ellipsis added.)
(Note: the online version of the review has the date May 23, 2014, an has the title “Book Review: ‘Console Wars’ by Blake J. Harris; How a no-name company took on Nintendo, tied its fate to a hyperactive hedgehog, and–briefly–won.”)

The book under review is:
J., Harris Blake. Console Wars: Sega, Nintendo, and the Battle That Defined a Generation. New York: HarperCollins Publishers, 2014.

Open Source Guru Admits to “Mismatched Incentives” and “Serious Trouble Down the Road”

“Eric S. Raymond said that the code-checking system had failed in the case of Heartbleed.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. B1) SAN FRANCISCO — The Heartbleed bug that made news last week drew attention to one of the least understood elements of the Internet: Much of the invisible backbone of websites from Google to Amazon to the Federal Bureau of Investigation was built by volunteer programmers in what is known as the open-source community.

Heartbleed originated in this community, in which these volunteers, connected over the Internet, work together to build free software, to maintain and improve it and to look for bugs. Ideally, they check one another’s work in a peer review system similar to that found in science, or at least on the nonprofit Wikipedia, where motivated volunteers regularly add new information and fix others’ mistakes.
This process, advocates say, ensures trustworthy computer code.
But since the Heartbleed flaw got through, causing fears — as yet unproved — of widespread damage, members of that world are questioning whether the system is working the way it should.
“This bug was introduced two years ago, and yet nobody took the time to notice it,” said Steven M. Bellovin, a computer science professor at Columbia University. “Everybody’s job is not anybody’s job.”
. . .
(p. B2) Unlike proprietary software, which is built and maintained by only a few employees, open-source code like OpenSSL can be vetted by programmers the world over, advocates say.
“Given enough eyeballs, all bugs are shallow” is how Eric S. Raymond, one of the elders of the open-source movement, put it in his 1997 book, “The Cathedral & the Bazaar,” a kind of manifesto for open-source philosophy.
In the case of Heartbleed, though, “there weren’t any eyeballs,” Mr. Raymond said in an interview this week.
. . .
The problem, Mr. Raymond and other open-source advocates say, boils down to mismatched incentives. Mr. Raymond said firms don’t maintain OpenSSL code because they don’t profit directly from it, even though it is integrated into their products, and governments don’t feel political pain when the code has problems.
With OpenSSL, by contrast, “for those that do work on this, there’s no financial support, no salaries, no health insurance,” Mr. Raymond said. “They either have to live like monks or work nights and weekends. That is a recipe for serious trouble down the road.”

For the full story, see:
Perlroth, Nicole. “A Contradiction at the Heart of the Web.” The New York Times (Sat., April 19, 2014): B1 & B2.
(Note: ellipses added.)
(Note: the online version of the story was updated APRIL 18, 2014, and has the title “Heartbleed Highlights a Contradiction in the Web.”)

Raymond’s open source manifesto is:
Raymond, Eric S. The Cathedral & the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary. Sebastopol, CA: O’Reilly Media, Inc., 1999.

Forecasts of Mass Unemployment from Robots Were Wrong

(p. 215) Frank Levy and Richard J. Murnane consider the interaction between workers and machinery in “Dancing with Robots: Human Skills for Computerized Work.” “On March 22, 1964, President Lyndon Johnson received a short, alarming memorandum from the Ad Hoc Committee on the Triple Revolution. The memo warned the president of threats to the nation beginning with the likelihood that computers would soon create mass unemployment: ‘A new era of production has begun. Its principles of organization are as different from those of the industrial era as those of the industrial era were different from the agricultural. The cybernation revolution has been brought about by the combination of the computer and the automated self-regulating machine. This results in a system of almost unlimited productive capacity which requires progressively less human labor. Cybernation is already reorganizing the economic and social system to meet its own needs.’ The memo was signed by luminaries including Nobel Prize winning chemist Linus Pauling, Scientific American publisher Gerard Piel, and economist Gunnar Myrdal (a future Nobel Prize winner). Nonetheless, its warning was only half right. There was no mass unemployment–since 1964 the economy has added 74 million jobs. But computers have changed the jobs that are available, the skills those jobs require, and the wages the jobs pay. For the foreseeable future, the challenge of “cybernation” is not mass unemployment but the need to educate many more young people for the jobs computers cannot do.” Third Way, 2013, http://content.thirdway.org /publications/714/Dancing-With-Robots.pdf.

Source:
Taylor, Timothy. “Recommendations for Further Reading.” Journal of Economic Perspectives 27, no. 4 (Fall 2013): 211-18.
(Note: italics in original.)

They Begged for a Chance to Help Edison Create the Future

(p. 289) He, and anyone working for him, were perceived as standing at the very outer edge of the present, where it abuts the future. When a young John Lawson sought a position at Edison’s lab and wrote in 1879 that he was “willing to do anything, dirty work–become anything, almost a slave, only give me a chance,” he spoke with a fervency familiar to applicants knocking today on the door of the hot tech company du jour. In the age of the computer, different companies at different times–for example, Apple in the early 1980s, Microsoft in the early 1990s, Google in the first decade of the twenty-first century–inherited the temporary aura that once hovered over Edison’s Menlo Park laboratory, attracting young talents who applied in impossibly large numbers, all seeking a role in the creation of the zeitgeist (and, like John Ott, at the same time open to a chance to become wealthy). The lucky ones got inside (Lawson got a position and worked on electric light).

Source:
Stross, Randall E. The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World. New York: Crown Publishers, 2007.

French Protest Amazon, but Buy There for Low Prices

(p. B1) LONDON — On weekends, Guillaume Rosquin browses the shelves of local bookstores in Lyon, France. He enjoys peppering the staff with questions about what he should be reading next. But his visits, he says, are also a protest against the growing power of Amazon. He is bothered by the way the American online retailer treats its warehouse employees.
Still, as with millions of other Europeans, there is a limit to how much he will protest.
“It depends on the price,” said Mr. Rosquin, 49, who acknowledged that he was planning to buy a $400 BlackBerry smartphone on Amazon because the handset was not yet available on rival French websites. “If you can get something for half-price at Amazon, you may put your issues with their working conditions aside.”

For the full story, see:
MARK SCOTT. “Principles Are No Match for Europe’s Love of U.S. Web Titans.” The New York Times (Mon., JULY 7, 2014): B1 & B3.
(Note: the online version of the story has the date JULY 6, 2014.)

Natural Resources Increase through Innovation

“A worker inspects solar panels in Dunhuang, China. We have an estimated supply of one million years of tellurium, a rare element used in some panels.” Source of caption and photo: online version of the WSJ article quoted and cited below.

(p. C1) How many times have you heard that we humans are “using up” the world’s resources, “running out” of oil, “reaching the limits” of the atmosphere’s capacity to cope with pollution or “approaching the carrying capacity” of the land’s ability to support a greater population? The assumption behind all such statements is that there is a fixed amount of stuff–metals, oil, clean air, land–and that we risk exhausting it through our consumption.
. . .
But here’s a peculiar feature of human history: We burst through such limits again and again. After all, as a Saudi oil minister once said, the Stone Age didn’t end for lack of stone.
. . .
Economists call the same phenomenon innovation. What frustrates them about ecologists is the latter’s tendency to think in terms of static limits. Ecologists can’t seem to see that when whale oil starts to run out, petroleum is discovered, or that when farm yields flatten, fertilizer comes along, or that when glass fiber is invented, demand for copper falls.
. . .
(p. C2) . . ., Mr. Ausubel, together with his colleagues Iddo Wernick and Paul Waggoner, came to the startling conclusion that, even with generous assumptions about population growth and growing affluence leading to greater demand for meat and other luxuries, and with ungenerous assumptions about future global yield improvements, we will need less farmland in 2050 than we needed in 2000. (So long, that is, as we don’t grow more biofuels on land that could be growing food.)
. . .
The economist and metals dealer Tim Worstall gives the example of tellurium, a key ingredient of some kinds of solar panels. Tellurium is one of the rarest elements in the Earth’s crust–one atom per billion. Will it soon run out? Mr. Worstall estimates that there are 120 million tons of it, or a million years’ supply altogether.
. . .
Part of the problem is that the word “consumption” means different things to the two tribes. Ecologists use it to mean “the act of using up a resource”; economists mean “the purchase of goods and services by the public” (both definitions taken from the Oxford dictionary).
But in what sense is water, tellurium or phosphorus “used up” when products made with them are bought by the public? They still exist in the objects themselves or in the environment. Water returns to the environment through sewage and can be reused. Phosphorus gets recycled through compost. Tellurium is in solar panels, which can be recycled. As the economist Thomas Sowell wrote in his 1980 book “Knowledge and Decisions,” “Although we speak loosely of ‘production,’ man neither creates nor destroys matter, but only transforms it.”
. . .
If I could have one wish for the Earth’s environment, it would be to bring together the two tribes–to convene a grand powwow of ecologists and economists. I would pose them this simple question and not let them leave the room until they had answered it: How can innovation improve the environment?

For the full commentary, see:
MATT RIDLEY. “The Scarcity Fallacy; Ecologists worry that the world’s resources come in fixed amounts that will run out, but we have broken through such limits again and again.” The Wall Street Journal (Sat., April 26, 2014): C1-C2.
(Note: ellipses added.)
(Note: the online version of the commentary has the date April 25, 2014, and has the title “The World’s Resources Aren’t Running Out; Ecologists worry that the world’s resources come in fixed amounts that will run out, but we have broken through such limits again and again.”)

Instead of 50 Silicon Valleys, Andreessen Sees 50 Kinds of Silicon Valley

“Marc Andreessen, co-founder of the first major web browser, Netscape, has a record for knowing what’s coming next with technology.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. B8) Mr. Andreessen said new valleys will eventually emerge. But they won’t be Silicon Valley copycats.

Over the past couple of years, venture firms have invested in start-ups in Los Angeles, New York, Chicago and all over China. Los Angeles, for example, is home to Snapchat, Tinder, Whisper, Oculus VR and Beats, some of the big tech stories of the year. Mr. Andreessen said another hot place is Atlanta, the home of Georgia Tech.
But he offers a caveat.
“My personal view is that Silicon Valley will continue to take a disproportionate share of the No. 1 positions in great new markets, and I think that’s just a reflection that the fact that the valley works as well as it does,” Mr. Andreessen said.
There is a caveat to his caveat.
In Mr. Andreessen’s view, there shouldn’t be 50 Silicon Valleys. Instead, there should be 50 different kinds of Silicon Valley. For example, there could be Biotech Valley, a Stem Cell Valley, a 3-D Printing Valley or a Drone Valley. As he noted, there are huge regulatory hurdles in many of these fields. If a city wanted to spur innovation around drones, for instance, it might have to remove any local legal barriers to flying unmanned aircraft.

For the full interview, see:
NICK BILTON. “DISRUPTIONS; Forecasting the Next Big Moves in Tech.” The New York Times (Mon., MAY 19, 2014): B8.
(Note: the online version of the interview has the date MAY 18, 2014, and has the title “DISRUPTIONS; Marc Andreessen on the Future of Silicon Valley(s), and the Next Big Technology.” )

“Apple Bonds Are Giffen Goods”

“New bonds sold by Apple have been called “Giffen goods,” after Sir Robert Giffen, a Scottish economist who noted that the prices of some goods can defy the laws of supply and demand.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. B1) . . . Hans Mikkelsen, a credit strategist at Bank of America Merrill Lynch, promptly proclaimed that “Apple bonds are Giffen goods.”
Giffen goods, named after Sir Robert Giffen, a 19th-century Scottish statistician and economist who discovered they could exist, defy the normal law of supply and demand. Raise the price, and people will buy more.
They are extremely rare.
The classic example — and the only one I had heard of before Apple sold its new bonds — was potatoes at a time when they were the chief source of nourishment for Irish peasants. If potato prices fell, the peasants could afford more meat and would therefore eat fewer potatoes. When potato prices rose, they could no longer afford meat and would consume more potatoes.

For the full story, see:
RAPHAEL MINDER. “Tempting Europe With Ugly Fruit.” The New YorkTimes, First Section (Sun., MAY 25, 2014): 6 & 8.
(Note: ellipsis added.)
(Note: the online version of the story has the date MAY 24, 2014. )

“Sir Robert Giffen was a Scottish economist.” Source of caption and photo: online version of the NYT article quoted and cited above.

Phonograph Allowed Middle Class to Bring the Show to Their “Castle,” Like Kings Already Could

(p. 218) Once Edison’s marketers squarely addressed the urban middle class, they devised advertising that made prospective customers feel as entitled to enjoy the pleasures of recorded music as anyone. “When the (p. 219) King of England wants to see a show, they bring the show to the castle and he hears it alone in his private theater.” So said an advertisement in 1906 for the Edison phonograph. It continued: “If you are a king, why don’t you exercise your kingly privilege and have a show of your own in your own house.”

Source:
Stross, Randall E. The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World. New York: Crown Publishers, 2007.

Edison Sold General Electric Shares to Keep His Lab and Mine Open

(p. 193) In 1902, at a time when General Electric shares were trading at a historic high and well after Edison had sold his, Mallory happened to be traveling with him and saw in the newspaper the eye-popping closing price. Edison asked what his stake would have been worth had he held on to it. Mallory quickly worked out the number: over $4 million. Hearing this, Edison remained silent, keeping a serious expression for about fifteen seconds. Then his face lit up and he said, “Well, it’s all gone, but we had a good time spending it.”
(p. 194) The story would be retold by Edison’s hagiographers many times. The evidence suggests that Edison did have a jolly time, which, to him, was well worth the $4 million.

Source:
Stross, Randall E. The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World. New York: Crown Publishers, 2007.