Category: Economics of Technology

Knowledge Economy Migrating to Intangible Goods and Services

(p. 67) Our present economic migration from a material-based industry to a knowledge economy of intangible goods (such as software, design, and media products) is just the latest in a steady move toward the immaterial. (Not that material processing has let up, just that intangible processing is now more economically valuable.) Richard Fisher, president of the Federal Reserve Bank of Dallas, says, “Data from nearly all parts of the world show us that consumers tend to spend relatively less on goods and more on services as their incomes rise. . . . Once people have met their basic needs, they tend to want medical care, transportation and communication, information, recreation, entertainment, financial and legal advice, and the like.” The disembodiment of value (more value, less mass) is a steady trend in the technium. In six years the average weight per dollar of U.S. exports (the most valuable things the U.S. produces) (p. 68) dropped by half. Today, 40 percent of U.S. exports are services (intangibles) rather than manufactured goods (atoms). We are steadily substituting intangible design, flexibility, innovation, and smartness for rigid, heavy atoms. In a very real sense our entry into a service- and idea-based economy is a continuation of a trend that began at the big bang.

Source:
Kelly, Kevin. What Technology Wants. New York: Viking Adult, 2010.
(Note: ellipsis in original; a graph is omitted that appears in the middle of the paragraph quoted above.)

New Technology Allows Maple Syrup Farms to Adapt and Thrive with Global Warming

MapleSyrupTubingVermont2013-04-06.jpg “Tom Morse, left, and his father, Burr, at work on their maple farm in Vermont.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. 11) Scientists say the tapping season — the narrow window of freezing nights and daytime temperatures over 40 degrees needed to convert starch to sugar and get sap flowing — is on average five days shorter than it was 50 years ago. But technology developed over the past decade and improved in recent years offers maple farmers like Mr. Morse a way to offset the effects of climate change with high-tech tactics that are far from natural.

Today, five miles of pressurized blue tubing spider webs down the hillside at Morse Farm, pulling sap from thousands of trees and spitting it into tubs like an immense, inverse IV machine. Modern vacuum pumps are powerful enough to suck the air out of a stainless steel dairy tank and implode it, and they help producers pull in twice as much sap as before.
“You can make it run when nature wouldn’t have it run,” Mr. Morse said.
His greatest secret weapon is a reverse-osmosis machine that concentrates the sap by pulling it through sensitive membranes, greatly increasing the sugar content before it even hits the boiler. The $8,000 instrument with buttons and dials looks like it belongs in a Jetsons-era laboratory more than in a Vermont sugarhouse. But it saves more fuel and money than every other innovation combined. With it Mr. Morse can process sap into syrup in 30 minutes, something that used to take two hours.
. . .
The biggest United States maple farmers have expanded their production acreage and are tapping more trees than ever before: the total was 5.5 million taps last year, compared with slightly over 4 million taps 10 years earlier.
As a result, United States maple syrup production hit a new high in 2011. In Vermont, the top-producing state, sap yield per tap has risen over the past decade.

For the full story, see:
JULIA SCOTT. “Maple Syrup: Old-Fashioned Product, Newfangled Means of Production.” The New York Times, First Section (Sun., March 31, 2013): 11.
(Note: ellipsis added.)
(Note: the online version of the story has the date March 30, 2013, and has the title “High-Tech Means of Production Belies Nostalgic Image of Maple Syrup.”)

Kevin Kelly Explains and Criticizes Amish Attitude toward Technology

WhatTechnologyWants2013-03-09.jpg

Source of book image: http://thesocietypages.org/cyborgology/files/2012/02/kevin-kelly-book_rdax_620x349-300×285.jpg

Kevin Kelly’s book has received a lot of attention, sometimes in conjunction with Steven Johnson’s Where Good Ideas Come From, with which it shares some themes. I found the Kelly book valuable, but frustrating.
The valuable part includes the discussion of the benefits of technology, and the chapter detailing Amish attitudes and practices related to technology. On the latter, for instance, I learned that the Amish do not categorically reject new technology, but believe that it should be adopted more slowly, after long community deliberation.
What frustrated me most about the book is that it argues that technology has a life of its own and that technological progress is predetermined and inevitable. (I believe that technological progress depends on enlightened government policies and active entrepreneurial initiative, neither of which is inevitable.)
In the next several weeks, I will be quoting some of the more important or thought-provoking passages in the book.

The reference for Kelly’s book, is:
Kelly, Kevin. What Technology Wants. New York: Viking Adult, 2010.

The Johnson book mentioned above, is:
Johnson, Steven. Where Good Ideas Come From: The Natural History of Innovation. New York: Riverhead Books, 2010.

Driving to MobileIron Job Interview in $100,000 Car, Tells CEO Tinker You Are Not Hungry Enough

TinkerRobertMobileIronCEO2013-03-09.jpg “Above, Robert Tinker, the chief executive of MobileIron, at its offices in Mountain View, Calif.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. B2) “There are disruptions everywhere,” said Robert Tinker, the chief executive of MobileIron, which makes software for companies to manage smartphones and tablets. “Mobile disrupts personal computers, a market worth billions. Cloud disrupts computer servers and data storage, billions of dollars more. Social may be one of those rare things that is totally new.”

Relative to the size of the markets that mobile devices, cloud computing and social media are toppling, he says, the valuations are reasonable.
But most of these chief executives are also veterans of the Internet bubble of the late ’90s, and confess to worries that maybe things are not so different this time. Mr. Tinker, 43, drives a 1995 Ford Explorer that has logged 265,000 miles.
“If somebody comes to a job interview here in a $100,000 car, I know he’s not hungry,” he said. “The reality is, I’ve taken $94 million in investors’ money, and we haven’t gone public yet. I feel that responsibility every day.”

For the full story, see:
QUENTIN HARDY. “A Billion-Dollar Club, and Not So Exclusive.” The New York Times (Weds., February 5, 2013): B1 & B2.
(Note: the online version of the story has the date February 4, 2013.)

Many Corporations Refused to Finance Semiconductors

FairlchildSemiconductorEightFounders2013-03-08.jpg “Shown in 1960, the eight engineers who founded Fairchild Semiconductor and revolutionized world technology in “Silicon Valley,” an “American Experience” documentary, . . . .” Source of caption and photo: online version of the NYT review quoted and cited below.

(p. C4) “Silicon Valley” is a deceptively grand title for the new “American Experience” documentary Tuesday night on PBS. “Fairchild Semiconductor” would be more accurate.
. . .
One startling image shows a handwritten list of the many corporations that declined to bankroll the eight pioneers before Fairchild Camera and Instrument said yes. If any of them had possessed more foresight, the silicon chip might have belonged to National Cash Register, Motorola, Philco, BorgWarner, Chrysler, General Mills or United Shoe.

For the full review, see:
MIKE HALE. “Men Who Took Silicon to Silicon Valley.” The New York Times (Tues., February 5, 2013): C4.
(Note: ellipses in caption, and in quoted passage, added.)
(Note: the online version of the review has the date February 4, 2013.)

The “Silicon Valley” program first aired on PBS on 2/5/13 and can be viewed at:
http://video.pbs.org/video/2332168287

Many New Tech Entrepreneurs Shun “Fast Cars and Fancy Parties”

LibinPhilEvernoteCEO2013-03-09.jpg

“Phil Libin, chief of Evernote, at its headquarters in Redwood City, Calif.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. B1) SAN FRANCISCO — The number of privately held Silicon Valley start-ups that are worth more than $1 billion shocks even the executives running those companies.

“I thought we were special,” said Phil Libin, chief executive of Evernote, an online consumer service for storing clippings, photos and bits of information as he counted his $1 billion-plus peers.
He started Evernote in 2008 on the eve of the recession and built it methodically. “A lot of us didn’t set out to have a big valuation, we’re just trying to build something that lasts,” Mr. Libin said. “There is no safe industry anymore, even here.”
. . .
(p. B2) Silicon Valley entrepreneurs contend that the price spiral is not a sign of another tech bubble. The high prices are reasonable, they say, because innovations like smartphones and cloud computing will remake a technology industry that is already worth hundreds of billions of dollars.
. . .
The founders of the highly valued companies are old enough to remember past busts, and many shun the bubble lifestyle of fast cars and fancy parties.
Mr. Libin, who said he grew up on food stamps as the son of Russian immigrants in the Bronx, became a millionaire when he sold his first company, Engine5, to Vignette in 2000.
“The company I sold to, there were purple Lamborghinis in the garage. I got into watches,” he said. “Maybe a half-dozen, nothing over $10,000, but I needed this glass and leather watch winder.”
Evernote started as the financial crisis hit. “One night I was almost busted again,” he said, “and there was that watch winder on the shelf, mocking me.”
“Every job out there is insecure now,” he said. “People sell 10 percent of their stock, and they have an incentive to make the other 90 percent worth more. They are still working, but not worrying about what will happen to their home or their kids.”

For the full story, see:
QUENTIN HARDY. “A Billion-Dollar Club, and Not So Exclusive.” The New York Times (Weds., February 5, 2013): B1 & B2.
(Note: the online version of the story has the date February 4, 2013.)

Open Systems Limit the Integrated Vision that Creates Great Products

The following passage is Steve Jobs speaking, as quoted by Walter Isaacson.

(p. 568) People pay us to integrate things for them, because they don’t have the time to think about this stuff 24/7. If you have an extreme passion for producing great products, it pushes you to be integrated, to connect your hardware and your software and content management. You want to break new ground, so you have to do it yourself. If you want to allow your products to be open to other hardware or software, you have to give up some of your vision.

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

Steve Jobs: “Never Rely on Market Research”

The following passage is Steve Jobs speaking, as quoted by Walter Isaacson.

(p. 567) Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

Google’s Eric Schmidt Saw that “Regulation Prohibits Real Innovation”

(p. A13) Eric Schmidt, executive chairman of Google, gave a remarkable interview this month to The Washington Post. So remarkable that Post editors preceded the transcript with this disclosure: “He had just come from the dentist. And he had a toothache.”
Perhaps it was the Novocain talking, but Mr. Schmidt has done us a service. He said in public what most technologists will say only in private. Whatever caused him to speak forthrightly about the disconnects between Silicon Valley and Washington, his comments deserve wider attention.
Mr. Schmidt had just given his first congressional testimony. He was called before the Senate Judiciary Antitrust Subcommittee to answer allegations that Google is a monopolist, a charge the Federal Trade Commission is also investigating.
“So we get hauled in front of the Congress for developing a product that’s free, that serves a billion people. OK? I mean, I don’t know how to say it any clearer,” Mr. Schmidt told the Post. “It’s not like we raised prices. We could lower prices from free to . . . lower than free? You see what I’m saying?”
. . .
“Regulation prohibits real innovation, because the regulation essentially defines a path to follow,” Mr. Schmidt said. This “by definition has a bias to the current outcome, because it’s a path for the current outcome.”
. . .
Washington is always slow to recognize technological change, which is why in their time IBM and Microsoft were also investigated after competing technologies had emerged.
Mr. Schmidt recounted a dinner in 1995 featuring a talk by Andy Grove, a founder of Intel: “He says, ‘This is easy to understand. High tech runs three times faster than normal businesses. And the government runs three times slower than normal businesses. So we have a nine-times gap.’ All of my experiences are consistent with Andy Grove’s observation.”
Mr. Schmidt explained there was only one way to deal with this nine-times gap, which this column hereby christens “Grove’s Law of Government.” That is “to make sure that the government does not get in the way and slow things down.”
Mr. Schmidt recounted that when Silicon Valley first started playing a large role in the economy in the 1990s, “all of a sudden the politicians showed up. We thought the politicians showed up because they loved us. It’s fair to say they loved us for our money.”
He contrasted innovation in Silicon Valley with innovation in Washington. “Now there are startups in Washington,” he said, “founded by people who were policy makers. . . . They’re very clever people, and they’ve figured out a way in regulation to discriminate, to find a new satellite spectrum or a new frequency or whatever. They immediately hired a whole bunch of lobbyists. They raised some money to do that. And they’re trying to innovate through regulation. So that’s what passes for innovation in Washington.”

For the full commentary, see:
L. GORDON CROVITZ. “INFORMATION AGE; Google Speaks Truth to Power; About the growing regulatory state, even Google’s Eric Schmidt–a big supporter of the Obama administration–now feels the need to tell it like it is.” The Wall Street Journal (Mon., October 24, 2011): A13.
(Note: ellipses between paragraphs added; ellipsis internal to Schmidt quote, in original WSJ commentary.)

The original Eric Schmidt interview with the Washington Post, can be read at:
http://articles.washingtonpost.com/2011-10-01/national/35278181_1_google-chairman-eric-schmidt-regulation-disconnects

Higher Taxes Would Slow Creation of Entrepreneur Bronfein’s Time-Saving Medical Robotic Systems

(p. A11) . . . in Baltimore, . . . a local entrepreneur, following the logic of need, invested seven years and $30 million developing a robotic system for packaging prescription drugs for long-term patients in nursing homes and hospitals.
In a conversation last year, inventor Michael Bronfein told me if he’d known what it would cost him in time and money, he might never have started. How many entrepreneurs say the same? Probably all of them. But Mr. Bronfein saw a need and the power of technology to meet it, and the result was the Paxit automated medication dispensing system.
He saw workers spending hours under the old system sticking pills in monthly blister packs known as “bingo cards,” a process expensive and error-prone. He saw nurses on the receiving end then spending time to pluck the pills out of blister packs and into paper cups, to create the proper daily drug regimen for each patient.
. . .
He followed the economic logic that indicated that all the people involved in the old system were becoming too valuable to have their time wasted by the old system. Backed by his company, Remedi SeniorCare, Paxit–in which a robot packages, labels and dispatches a daily round of medicines for each patient–is spreading across the mid-Atlantic and Midwest and winning plaudits from medical-care providers.
. . .
We need to preserve the incentive for investors to bring us the robots that will make the future bearable, rather than burying entrepreneurs in taxes in a vain attempt to seize the returns of investments before those investments are made.

For the full commentary, see:
Jenkins, HOLMAN W., JR. “BUSINESS WORLD; Robots to the Rescue? The flip side of an entitlements crisis is a labor shortage.” The Wall Street Journal (Weds., January 9, 2013): A11.
(Note: ellipses added.)
(Note: the online version of the review has the date January 8, 2013.)

Apple’s Corporate Culture Under Jobs: “Accountability Is Strictly Enforced”

(p. 531) In theory, you could go to your iPhone or any computer and access all aspects of your digital life. There was, however, a big problem: The service, to use Jobs’s terminology, sucked. It was complex, devices didn’t sync well, and email and other data got lost randomly in the ether. “Apple’s MobileMe Is Far Too Flawed to Be Reliable,” was the headline on Walt Mossberg’s review in the Wall Street Journal.
Jobs was furious. He gathered the MobileMe team in the auditorium on the Apple campus, stood onstage, and asked, “Can anyone tell me what MobileMe is supposed to do?” After the team members offered their answers, Jobs shot back: “So why the fuck doesn’t it do that?” Over the next half hour he continued to berate them. “You’ve tarnished Apple’s reputation,” he said. You should hate each other for having let each other down. Mossberg, our friend, is no longer writing good things about us.” In front of the whole audience, he got rid of the leader of the MobileMe team and replaced him with Eddy Cue, who oversaw all Internet content at Apple. As Fortune’s Adam Lashinsky reported in a dissection of the Apple corporate culture, “Accountability is strictly enforced.”

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.