A Firm Does Not Need to Be a Platform to Matter

(p. 17) Over the past two decades, the world’s hyper-ambitious entrepreneurs — is there now any other kind? — have largely pursued a pair of goals in tandem. First: Become a platform. Second: Take over the world. The former is supposed to lead to the latter, as it seemingly has for the five companies conglomerated under the intimidating acronym FAANG. Facebook, Apple, Amazon, Netflix and Google have taken such a bloodsucking bite (get it?) out of the world economy that in the past half decade alone they have more than tripled in value — at a rate three times faster than the growth of the entire S&P 500 — and are now worth north of $7 trillion. The appeal of building a platform is clear.

. . .

The word “platform” has been deployed so many times in so many ways that it has lost almost all meaning, a fact that Jonathan Knee, who teaches at Columbia University’s business school, tries to spell out in his new book, “The Platform Delusion.”

. . .

Knee’s book is filled with business school case studies that might be a bit in the weeds for general readers. (One of the successes he identifies is a company that makes software for a very specific financial accounting function.) But for aspiring entrepreneurs these stories offer a primer on the delusion Knee has identified, and show how to avoid the two primary misjudgments that cause it. The first is a belief that platforms emerged with the dawn of the internet. In fact, they’ve been around for decades.

. . .

But the crux of Knee’s argument is that “beyond their size and success” — no small feat — there is little the big platforms have in common.

. . .

Knee grants that the breadth and scope of the giant tech platforms is “awe-inspiring,” but he thinks our collective fear of them is overblown. (. . . ) The platforms have weaknesses just like any business, he argues, and the succubi themselves push the myth of their own invincibility in order to dissuade any potential competition.

But what the myth has mostly done is tempt young entrepreneurs to try to match them.

. . .

Knee believes that investors, and many of his students, are fooling themselves into thinking that building a globe-spanning platform is a viable goal. Platforms are successful not because they are platforms, but because they exploit the same kinds of advantages that successful businesses have enjoyed for decades. It’s a boring realization, but one that Knee hopes will save his students not only from pursuing bad ideas, but from ruining their lives. The platform siren song, he writes, “fatally impedes the ability of many to clearly consider what they might actually enjoy.” Not everyone needs to start a company to be happy. And not every company needs to take over the world.

For the full review, see:

Reeves Wiedeman. “Nosedive.” The New York Times Book Review (Sunday, September 26, 2021): 17.

(Note: ellipses added.)

(Note: the online version of the review has the date Sept. 15, 2021, and has the title “Why Does Every Company Now Want to Be a Platform?”)

The book under review is:

Knee, Jonathan A. The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans. New York: Portfolio, 2021.

Public Transit Subsidies Reduce Incentives to Innovate

(p. A4) The bipartisan infrastructure bill approved by the Senate this month is the latest effort to inject federal money into public transit agencies. But all that money likely won’t buy what transit really needs: more riders.

Unless ridership recovers from its pandemic-induced drop, agencies will again confront large budget deficits once the federal money runs out in three or four years, analysts say. That could mean service cuts and fare increases, according to transit agencies.

“As soon as the money stops flowing, transit agencies are going to be in the same position as they were before,” said Baruch Feigenbaum, a transportation policy expert at the libertarian-leaning Reason Foundation.

New York’s Metropolitan Transportation Authority, for instance, expects to use up its $14.5 billion allocation of federal aid by 2024, at which point it will face a $3.5 billion two-year shortfall.

. . .

Some experts say agencies’ financial struggles during the pandemic should prompt Congress to help fund agencies’ day-to-day costs.

. . .

Other analysts, however, say agencies need to find ways to adapt instead of living off federal subsidies.

“The problem with free money is it does not encourage innovation, and that’s really what transit agencies need to be encouraged to do right now,” said the Reason Foundation’s Mr. Feigenbaum. “It’s just postponing the reckoning.”

For the full story, see:

David Harrison. “Public Transit Is Flush With Cash, But Not Riders.” The Wall Street Journal (Monday, Aug. 23, 2021): A4.

(Note: ellipses added.)

(Note: the online version of the story has the date August 22, 2021, and has the title “Transit Got Billions in Relief From Congress but Still Faces Deficits.”)

Chinese Proletariat Yells: “Evergrande, Give Back My Money I Earned With Blood and Sweat!”

(p. B1) When the troubled Chinese property giant Evergrande was starved for cash earlier this year, it turned to its own employees with a strong-arm pitch: Those who wanted to keep their bonuses would have to give Evergrande a short-term loan.

Some workers tapped their friends and family for money to lend to the company. Others borrowed from the bank. Then, this month, Evergrande suddenly stopped paying back the loans, which had been packaged as high-interest investments.

Now, hundreds of employees have joined panicked home buyers in demanding their money back from Evergrande, gathering outside the company’s offices across China to protest last week.

Once China’s most prolific property developer, Evergrande has become the country’s most in-(p. B7)debted company. It owes money to lenders, suppliers and foreign investors. It owes unfinished apartments to home buyers and has racked up more than $300 billion in unpaid bills. Evergrande faces lawsuits from creditors and has seen its shares lose more than 80 percent of their value this year.

Regulators fear that the collapse of a company Evergrande’s size would send tremors through the entire Chinese financial system. Yet so far, Beijing has not stepped in with a bailout, having promised to teach debt-saddled corporate giants a lesson.

. . .

As rumors rippled through the Chinese internet that Evergrande might go bankrupt this month, Mr. Jin and some of his colleagues gathered in front of provincial government offices to pressure the authorities to step in.

In the southern city of Shenzhen, home buyers and employees crowded into the lobby of Evergrande’s headquarters last week and shouted for their money back. “Evergrande, give back my money I earned with blood and sweat!” some could be heard yelling in video footage.

For the full story, see:

Alexandra Stevenson and Cao Li. “Workers Had To Lend Cash To China Firm.” The New York Times (Saturday, September 20, 2021): B1 & B7.

(Note: ellipsis added.)

(Note: the online version of the story was updated Sept. 22, 2021, and has the title “Evergrande Gave Workers a Choice: Lend Us Cash or Lose Your Bonus.”)

Precise Decisions Can Be Fairer (But Can You Be Precisely Wrong?)

There’s a famous quote, usually wrongly attributed to Keynes that ‘it’s better to be vaguely right than precisely wrong.’ In a new book “noise” refers to inconsistent decisions, that need not be biased in any consistent way. But consistency is not the only value that matters. Academics are sometimes evaluated on the basis of the number of articles they publish. If this is done conscientiously, then the evaluation is consistent, and in that sense “fair.” But maybe there are other criteria that are harder to measure, but that matter more, like the profundity and insight of what is published. Evaluating on the basis of well-measured criteria, that matter less, rather than poorly-measured criteria, that matter more, may increase unfairness in a deeper sense.

(p. 10) A study at an oncology center found that the diagnostic accuracy of melanomas was only 64 percent, meaning that doctors misdiagnosed melanomas in one of every three lesions.

When two psychiatrists conducted independent reviews of 426 patients in state hospitals, they came to the equivalent of a tossup: agreement 50 percent of the time on what kind of mental illness was present.

. . .

Doctors are more likely to order cancer screenings for patients they see early in the morning than late in the afternoon.

. . .

In a study of the effectiveness of putting calorie counts on menu items, consumers were more likely to make lower-calorie choices if the labels were placed to the left of the food item rather than the right.

“When calories are on the left, consumers receive that information first and evidently think ‘a lot of calories!’ or ‘not so many calories!’ before they see the item,” Daniel Kahneman, Olivier Sibony and Cass R. Sunstein explain in this tour de force of scholarship and clear writing. “By contrast, when people see the food item first, they apparently think ‘delicious!’ or ‘not so great!’ before they see the calorie label. Here again, their initial reaction greatly affects their choices.” This hypothesis is supported, the authors write in a typically clever aside, by the “finding that for Hebrew speakers, who read right to left, the calorie label has a significantly larger impact if it is on the right rather than the left.”

These inconsistencies are all about noise, which Kahneman, Sibony and Sunstein define as “unwanted variability in judgments.”

. . .

As the authors explain in their introduction, a team of target shooters whose shots always fall to the right of the bull’s-eye is exhibiting a bias, as is a judge who always sentences Black people more harshly. That’s bad, but at least they are consistent, which means the biases can be identified and corrected. But another team whose shots are scattered in different directions away from the target is shooting noisily, and that’s harder to correct. A third team whose shots all go to the left of the bull’s-eye but are scattered high and low is both biased and noisy.

Despite its prominence in so many realms of human judgment, the authors note that “noise is rarely recognized,” let alone counteracted. Which is why the parade of noise examples that the authors provide are so compelling, and why gathering the examples in one place to demonstrate the cost of noise and then suggesting noise reduction techniques, or “decision hygiene,” makes this book so important. We are living in a moment of rampant polarization and distrust in the fundamental institutions that underpin civil society. Eradicating the noise that leads to random, unfair decisions will help us regain trust in one another.

“Noise” seems certain to make a mark by calling attention to the problem and providing a tangible guide to reducing it. Despite the authors’ intimidating academic credentials, they take pains to explain, even with welcome redundancy, their various categories of noise, the experiments and formulas that they introduce, as well as their conclusions and solutions.

For the full review, see:

Steven Brill. “No Chance.” The New York Times Book Review (Sunday, May 30, 2021): 10.

(Note: ellipses added.)

(Note: the online version of the review has the date May 18, 2021, and has the title “For a Fairer World, It’s Necessary First to Cut Through the ‘Noise’.”)

The book under review is:

Kahneman, Daniel, Olivier Sibony, and Cass R. Sunstein. Noise: A Flaw in Human Judgment. New York: Little, Brown Spark, 2021.

Nazi Regime Was “Really Bad at Industrial Production”

(p. A6) The failure of Nazi Germany’s nuclear program is well established in the historical record.

. . .

In their quest to produce an atomic bomb, the Germans wanted to use a method in which uranium is submerged in heavy water, Professor Brown said. But the Allies dealt those plans “a big blow” when they bombed a plant in Norway that was the only place the Germans could get the key ingredient, she added.

Additionally, to succeed in its efforts, Nazi Germany would have needed large factories to produce bombs, vast tracts of land to test them and security from the threat of aerial attacks so that enemies could not spy on them, Professor Brown said.

Adam Seipp, a history professor at Texas A&M University, said Nazi Germany lacked the resources because it was “really bad at industrial production.”

“It’s one of the reasons they lost the war so catastrophically,” he said.

For the full story, see:

Jesus Jiménez. “New Podcasts Add to the Conversation in Cuba.” The New York Times, First Section (Sunday, September 12, 2021): A6.

(Note: ellipsis added.)

(Note: the online version of the story was updated Sept. 11, 2021, and has the title “Could Nazis Have Built Bomb? Lab Tracks a Clue.” The sentence starting with “Additionally” appears in the online, but not the print, version of the article.)

Cuban Podcasts Thrive Because Cheap to Produce and Hard for Communists to Censure

(p. 4) There has been little to laugh about in Cuba lately. But on a recent episode of El Enjambre, a weekly podcast produced on the island, the three hosts were howling at the latest form of censorship by the state-run telecommunications company.

“If you send a text message with the word freedom, the message doesn’t reach the recipient,” Lucía March told her incredulous co-hosts, referring to the Spanish language word libertad. “It evaporates, vanishes! I’m serious.”

The exchange was funny, informative and lighthearted, traits that have made El Enjambre one of the biggest hits among the scores of new Cuban-made podcasts that are now competing for residents’ attention and limited internet bandwidth.

Cubans began having access to the internet on smartphones only in 2018. Since then, podcasts about politics, current events, history, entrepreneurship and language have upended how Cubans get their information, expanding the middle ground between the hyperpartisan content generated by government-run media outlets and American government funded newsrooms that are highly critical of the island’s authoritarian leaders.

. . .

“It’s very difficult for a government to censor a podcast because there are many ways of distributing it,” said Mr. Lugones, who believes the new audio initiatives are stirring nuanced conversations on the island. “Podcasts spark debates in society all the time. They cause people to reflect.”

A desire to do just that prompted Camilo Condis, an industrial engineer who has opened a few restaurants in Havana, to launch El Enjambre — Spanish for swarm of bees — in late 2019. The heart of the show is a spirited, spontaneous conversation among Mr. Condis and his co-hosts, Ms. March and Yunior García Aguilera.

No subject is off limits.

El Enjambre provided detailed coverage of the remarkable July 11 anti-government protests in Cuba and searing criticism of the ruthless crackdown that followed.

The hosts also dissected the dismal state of the health care system as Covid-19 cases surged on the island, mocked the sputtering initiatives by the government to allow some private sector activities, such as garage sales, and attempted to read the tea leaves on the future of Washington’s relationship with Havana.

Each episode includes a short, humorous, scripted drama, a segment called History without Hysteria and a lengthy conversation that tends to focus on the issues Cubans have been arguing about on social media over the past few days.

“The objective was to create a conversation like you’d have on any street corner in Cuba,” Mr. Condis said. “But we provide only verified facts, because it matters greatly to us to never provide false information.”

. . .

But the format is the rare media venture that requires little training or capital, said Elaine Díaz, the founder of Periodismo de Barrio, a watchdog news site that covers environmental and human rights issues in Cuba.

. . .

Podcasts in Cuba are labors of love at this point, said Mr. Condis. But he hopes that one day they can become profitable.

“In the future, I want to have advertisers,” he said.

For the full story, see:

Ernesto Londoño. “New Podcasts Add to the Conversation in Cuba.” The New York Times, First Section (Sunday, September 19, 2021): 4.

(Note: ellipses added.)

(Note: the online version of the story has the date Sept. 18, 2021, and has the title “Despite Censorship and Poor Internet, Cuban Podcasts Are Booming.”)

E.U. Blocks Innovations in Charger Port Technology

(p. B1) The European Union unveiled plans on Thursday [September 23, 2021] to make USB-C connectors the standard charging port for all smartphones, tablets and other electronic devices sold across the bloc, an initiative that it says will reduce environmental waste but that is likely to hit Apple the hardest.

The move would represent a long-awaited yet aggressive step into product-making decisions by the European Commission, the bloc’s executive arm. Apple, whose iPhones are equipped with a different port, has long opposed the plan, arguing that it would stifle innovation and lead to more electronic waste as all current chargers that are not USB-C would become obsolete.

. . .

(p. B6) European Union officials and lawmakers at the European Parliament have been advocating a common charger since 2009, when there were more than 30 charging options on the market, now down to three. They have argued that fewer wires would be more convenient for users and better for the environment, as mobile phone chargers are responsible for 11,000 tons of electronic waste per year across the bloc, according to estimates by the European Commission.

But Apple has also argued that if the European Union had imposed a common charger in 2009, it would have restricted innovation that led to USB-C and Lightning connectors. In a statement, Apple said that although it welcomed the European Commission’s commitment to protecting the environment, it favored a solution that left the device side of the charging interface open for innovation.

For the full commentary, see:

Elian Peltier. “E.U. Aims to Require USB-C Ports.” The New York Times (Friday, Sept. 24, 2021): B1 & B6.

(Note: ellipsis, and bracketed date, added.)

(Note: the online version of the commentary has the date Sept. 23, 2021, and has the title “In a setback for Apple, the European Union seeks a common charger for all phones.”)

Central Planners’ Electric-Vehicle Push Is “More Political Showmanship Than Sound Planning”

(p. A1) The Toyota Prius hybrid was a milestone in the history of clean cars, attracting millions of buyers worldwide who could do their part for the environment while saving money on gasoline.

But in recent months, Toyota, one of the world’s largest automakers, has quietly become the industry’s strongest voice opposing an all-out transition to electric vehicles — which proponents say is critical to fighting climate change.

. . .

(p. A9) In statements, Toyota said that it was in no way opposed to electric vehicles. “We agree and embrace the fact that all-electric vehicles are the future,” Eric Booth, a Toyota spokesman, said. But Toyota thinks that “too little attention is being paid to what happens between today, when 98 percent of the cars and trucks sold are powered at least in part by gasoline, and that fully electrified future,” he said.

Until then, Mr. Booth said, it makes sense for Toyota to lean on its existing hybrid and plug-in hybrid vehicles to reduce emissions. Hydrogen fuel cell technology should also play a role. And any efficiency standards should “be informed by what technology can realistically deliver and help keep vehicles affordable,” the company said in a statement.

. . .

On paper, Toyota’s approach to zero-emissions vehicles, the hydrogen fuel cell, is a dream: Unlike battery-powered electric vehicles, these cars carry hydrogen tanks and fuel cells that turn the hydrogen into electricity. They refuel and accelerate quickly, and can travel for several hundred miles on a tank, emitting only water vapor. And hydrogen, theoretically, is abundant.

But a high sticker price, as well as lack of refueling infrastructure, has hampered the growth of a hydrogen economy, at least for passenger cars.

. . .

Jeffrey K. Liker, professor emeritus of industrial and operations engineering at the University of Michigan and author of “The Toyota Way,” said that there were other factors slowing Toyota’s push. A famously cautious company, Toyota has researched solid-state batteries, which are safer than the widely used lithium-ion technology, but readying that technology has taken longer than they expected, he said. Toyota has also spoken about not wanting to lay off employees or bankrupt suppliers in a rapid transition to electrics.

“Toyota’s view is also that countries are jumping in with the idea of the electric-vehicle endgame without a real plan, and it’s more political showmanship than sound planning,” Mr. Liker said.

For the full story, see:

Hiroko Tabuchi. “Maker of Prius Now Resisting Emissions Push.” The New York Times (Monday, July 26, 2021): A1 & A9.

(Note: ellipses added.)

(Note: the online version of the story was updated Aug. [sic] 6, 2021, and has the title “Toyota Led on Clean Cars. Now Critics Say It Works to Delay Them.”)

Liker’s book mentioned above is:

Liker, Jeffrey. The Toyota Way, 14 Management Principles from the World’s Greatest Manufacturer. 2nd ed: McGraw-Hill Education, 2021.

China Charges Montenegro $1 Billion to Build Road “From Nowhere to Nowhere”

(p. 4) MATESEVO, Montenegro — One of the world’s most expensive roads slices through the mountains of Montenegro, soaring over deep gorges on towering bridges, before reaching its destination: a muddy field outside a hamlet with a few dozen houses, many of them empty.

Mirka Adzic, a resident of the hamlet, Matesevo (population: around 15), said she was delighted there would soon be a modern expressway so close to home as it would save her from having to take a treacherous mountain track, previously the only access to the outside world.

But, much as she likes the new Chinese-built expressway — which is supposed to open in November [2021] at a cost of nearly $1 billion after six years of hazardous work, two years behind schedule — she doesn’t really understand it.

Struggling to support a family on her husband’s meager salary as a driver for the Chinese construction company that built the road, she is baffled that her country, one of Europe’s poorest, has committed so much money to a gargantuan, state-of-the-art engineering project. Montenegro is now saddled with debts to China that total more than a third of the government’s annual budget.

Ms. Adzic is not alone. Montenegro’s new prime minister, Zdravko Krivokapic, who took over late last year from the government that signed the road and loan contracts with China in 2014, described the highway as a “megalomaniac project” that “goes from nowhere to nowhere” and badly strained his country’s finances.

. . .

A 2012 study led by a British company for Montenegro’s Ministry of Transport warned that construction costs would be unusually high because of the mountainous terrain. Even so, its cost estimates were considerably lower than the more than $900 million charged by the China Road and Bridge Corporation to build the 25-mile, but particularly difficult, stretch of the highway.

An earlier feasibility study, in 2007, by Louis Berger, an engineering company in Paris, warned that traffic along the proposed highway would not be “high enough to justify” investment “from a purely financial basis.”

. . .

Nearly $280 million, more than half of the total amount of money paid to local subcontractors, has gone to a single Montenegro company, Bemax, formally owned by a onetime cafe owner who, before he moved into road building, had no previous experience in engineering work, according to MANS, the research group.

Nebojsa Medojevic, a member of Parliament, claimed that Bemax was in reality owned by a close adviser of Mr. Djukanovic, Milan Rocen, a former ambassador to Moscow. Mr. Djukanovic denied this, saying he had “of course” asked his adviser and been assured the claims were false. Mr. Rocen has himself categorically denied owning Bemax.

For the full story, see:

Andrew Higgins. “Montenegro, a Nearly $1 Billion Road to ‘Nowhere’.” The New York Times, First Section (Sunday, August 15, 2021): 4.

(Note: ellipses added.)

(Note: the online version of the story has the date Aug. 14, 2021, and has the title “A Pricey Drive Down Montenegro’s Highway ‘From Nowhere to Nowhere’.”)

Users of “Free” Public Housing Wi-Fi Do Not Know How to Keep It Online

(p. 30) After months of back and forth, NYC Mesh got the greenlight to put a hub on the 24-story public housing tower in Bed-Stuy, along with two other developments in the Bronx and Queens. Four other small providers, including Silicon Harlem, were selected to wire up 10 other NYCHA developments. As part of Phase One of the Internet Master Plan, to which the city will direct $157 million, NYC Mesh installed free public hot spots around the exterior grounds of the projects; the other companies must provide residents access to Wi-Fi in their apartments for no more than $20 a month.

. . .

But the people who use the free hot spots in public housing or the family shelter in Brownsville don’t know how to fix the equipment or where to request a repair or report an outage on Slack. Indeed, all but one of the hallway routers in the shelter have been out for the last couple of months, and a number of new ones at the Bed-Stuy tower keep going offline.

For the full story, see:

Bliss Broyard. “Meet the Warriors of Wi-Fi.” The New York Times, First Section (Sunday, July 18, 2021): 30.

(Note: ellipsis added.)

(Note: the online version of the story has the date July 16, 2021, and has the title “‘Welcome to the Mesh, Brother’: Guerrilla Wi-Fi Comes to New York.”)

Volatile Investor Goaded WeWork Entrepreneur “to Think Bigger”

(p. B1) Adam Neumann and Masayoshi Son were negotiating a possible $20 billion check when Mr. Son pulled up an image of Yoda on his iPad.

It was summer 2018 and Mr. Son’s tech conglomerate, SoftBank Group Corp., had already pumped over $4 billion into WeWork, the shared office space startup Mr. Neumann co-founded eight years earlier. Now Mr. Neumann was trying to get Mr. Son to buy a majority stake in WeWork. It would have been the largest acquisition ever of a startup, part of a bid to turbocharge a three-pronged strategy to dominate global real estate.

Mr. Son, a risk-taking investor who likened his gut-based strategy of “use the force” to that of the bat-eared Star Wars Jedi, was visibly excited that his new disciple was pushing for such an ambitious plan. Mr. Neumann, more than 20 years younger than Mr. Son and roughly a foot taller, charted out (p. B6) gargantuan growth projections in presentation after presentation throughout the summer. Mr. Son, scribbling on his iPad, calculated WeWork would be worth $10 trillion in a decade, more than 10 times the price tag of Apple at the time, the world’s most valuable company.

Still, Mr. Son kept urging Mr. Neumann to think bigger.

WeWork’s salespeople, real estate professionals and buildings numbered in the low hundreds. Mr. Son, though, told Mr. Neumann each category needed to grow—to 10,000. On his iPad, he commemorated the dictate.

“10k, 10k, 10k!” Mr. Son wrote in yellow, above Yoda grasping a green lightsaber. He signed below: “Masa.”

Fourteen months later, WeWork underwent one of the most spectacular corporate meltdowns of the decade.

. . .

Mr. Neumann, a long-haired, energetic entrepreneur, started WeWork after struggling to build a baby-clothes business in New York, where he moved from Israel in 2001.

. . .

Following a dinner with Walter Isaacson, biographer of Steve Jobs, he gathered staff around to read a complimentary email from the author. He told his employees he wanted Mr. Isaacson to write a biography about him.

. . .

Playing a role in Mr. Neumann’s growing ambitions was Mr. Son, who was frequently needling Mr. Neumann to think bigger.

At a meal in Tokyo with Mr. Son and Cheng Wei, CEO of Chinese ridehail giant Didi Global Inc., Mr. Son told Mr. Neumann that the Didi CEO beat out Uber Technologies Inc. in China not because he was smarter than Uber CEO Travis Kalanick. Mr. Cheng was crazier, Mr. Son said.

On the same Tokyo trip, Mr. Son asked Mr. Neumann who would win a fight between a smart guy and a crazy guy, according to people familiar with the conversation. He told Mr. Neumann that being crazy is how you win and that Mr. Neumann was not crazy enough, according to these people.

Roughly a year later at another meeting in Tokyo, Mr. Son clicked on a promotional video of SoftBank-backed Oyo Hotels & Homes, led by the then 24-year-old Ritesh Agarwal. Oyo was growing far faster than WeWork, Mr. Son told Mr. Neumann, ribbing him about lagging behind his SoftBank-backed counterpart, whom Mr. Son equated with a sibling.

“Your little brother is going to beat you,” Mr. Son told Mr. Neumann, according to people familiar with the conversation. “He is being bolder than you.”

Following meetings like this, Mr. Neumann often pushed for bigger ideas, aides said.

For the full commentary, see:

Eliot Brown and Maureen Farrell. “The We That Didn’t Work.” The Wall Street Journal (Saturday, July 17, 2021): B1 & B6.

(Note: ellipses added.)

(Note: the online version of the commentary has the same date as the print version, and has the title “The We That Didn’t Work at WeWork.”)

The commentary quoted above is based on the authors’ book:

Brown, Eliot, and Maureen Farrell. The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion. New York: Crown, 2021.