Nimble Wine Entrepreneurs Adapt Grapes, and Wine-Making Method, to Warmer Temperatures and Changing Tastes

I have argued briefly in my Openness book, and at greater length in my “Innovative Dynamism Improves the Environment” article, that we tend to overestimate the harm from global warming in part because we tend to underestimate the nimble adaptability of entrepreneurs. The essay quoted below describes how wine entrepreneurs in Spain are returning to old grape varieties and old technologies for aging the wine, varieties and technologies that both are better adapted to warmer temperatures and are better at making the lighter and less alcoholic wines that are currently in higher demand.

(p. C3) In the rolling hills of Valencia in Spain, winemaker Pablo Calatayud has joined forces with scientists and archaeologists to mount a small viticultural revolution—one that reaches back to pre-Roman times to recreate what have become known as ancestral wines.

At his Celler del Roure, Calatayud is using large, egg-shaped clay amphorae to make wine pressed from grapes native to the region. The process is reconstructed from old texts and drawings carved into archaeological finds across the Mediterranean, including an ancient Iberian settlement that overlooks his own vineyard.

This sort of winemaking is not just a stunt, and Calatayud is hardly alone. Rising temperatures in most European wine regions are changing the taste and potency of red wine. Warmer weather means that grapes ripen more quickly and more intensely, with more sugar and thus more alcohol. In Spain, the alcohol level in notable wines aged in oak barrels now routinely exceeds 15%. But many consumers are turning away from such dark, heavy, tannin-rich wines, demanding instead reds that are lighter, more refreshing and lower in alcohol.

The grape varieties used to make ancestral wines are better suited to warmer climes than such stars of modern winemaking as Cabernet Sauvignon, Merlot and Tempranillo. The ancient varieties tend to ripen later, some even in late October, with lower sugar levels, and some have thinner skins, which makes them less tannic.

And in contrast to the oak barrels favored for aging modern red wines, which can add heavy, smoky flavors, amphorae don’t affect a wine’s taste. The clay allows for gentle micro-oxygenation—exposure to outside air—helping to preserve acidity and aromatic freshness.

As a result, the new amphora wines are breezy, light-colored and fruity on the nose—but never sweet nor exceeding 13% alcohol.

The results have pleased both critics and consumers. Wines by Celler del Roure now receive ratings as high as 96 points from top reviewers like Robert Parker Wine Advocate and are exported globally, including to the U.S.

For the full essay, see:

Bojan Pancevski. “The Growing Buzz Around Ancestral Wines.” The Wall Street Journal (Sat., July 19, 2025): C3.

(Note: the online version of the essay has the date July 17, 2025, and has the same title as the print version.)

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