Creative Destruction in the Film Industry


(p. B1) While film still is central in big Hollywood features, it’s unclear how long it will be before even the biggest feature movies go all- digital. The buzz in technical movie-making circles these days involves the two-month-old, ultra-high-resolution digital Red camera. Boosters say it looks nearly as good as 35mm film — and costs around $30,000, or about the same as renting a 35mm camera for 10 days.
Thanks to cheap computers, a similar sort of creative destruction is happening everywhere in the industry. Color adjustment used to require expensive oscilloscope-like monitors. It first moved to specialized — and expensive — software, but lately it’s done with relatively low- cost (say, $200) “plug-ins” by companies like Red Giant Software.



For the full story, see:
Lee Gomes. “Editing on Big Films Is Now Being Done On Small Computers.” Wall Street Journal (Weds., Oct. 24, 2007): B1.

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