Salesforce.com Needed More than New Economy Cockiness to Succeed

BehindTheCloudBK2011-02-05.jpg

Source of book image: online version of the WSJ review quoted and cited below.

(p. A25) Mr. Benioff tells the story of his success in “Behind the Cloud,” a triumphalist memoir and business self-help manual. He makes it clear that, when he was starting out, he followed the standard dot-com playbook: Get some high-profile tech-industry backers and mentors–Mr. Benioff’s former boss, Oracle chief executive Larry Ellison, was one–create buzz and let the revenues flow in. Salesforce.com might have been launched with New Economy cockiness, but success followed for solid, old-fashioned reasons: The company’s products filled a market gap.

For the full review, see:

JESSICA HODGSON. “Selling and Software; How a start-up found a new way to deliver computer products to salespeople.” The Wall Street Journal (Thurs., DECEMBER 17, 2009): A25.

(Note: the online version of the article is dated DECEMBER 16, 2009.)

The book being reviewed, is:
Benioff, Marc. Behind the Cloud: The Untold Story of How Salesforce.Com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry. San Francisco, CA: Jossey-Bass, 2009.

Leave a Reply

Your email address will not be published.