Steve Jobs as Project Entrepreneur

JobsSteveIpadIntroduction2011-06-05.jpg “Steve Jobs’s presence at the unveiling seemed to reassure investors.” Source of caption and photo: online version of the NYT article quoted and cited below.

Innovative entrepreneurs can have several different motives. I think Steve Jobs is mainly a “project entrepreneur”—his main motive is to envision a project and to accomplish it.

(p. B1) SAN FRANCISCO — Steven P. Jobs, Apple’s chief executive, interrupted his medical leave on Wednesday to introduce the company’s much-anticipated new iPad, a thinner, faster and lighter version of its popular tablet computer that will sell at the same prices as the original models.

Mr. Jobs alluded to his leave but neither commented on his health nor said whether he planned to return to the company in the near future.
“We’ve been working on this product for a while and I just didn’t want to miss today,” he said.

For the full story, see:
MIGUEL HELFT. “Jobs Returns to Introduce a New iPad.” The New York Times (Thurs., March 3, 2011): B1 & B6.
(Note: the online version of the commentary is dated March 2, 2011 and has the title “Jobs Returns to Introduce a New iPad.”)

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