(p. 262) Insull’s story is characterized by boldness of action that exceeded anything Edison had tried. When he had left Edison’s side, he had been determined to find a chief executive position. In 1892, he passed up an offer to be a vice president in Henry Villard’s North American Company in order to become president of Edison Chicago, a small electrical power utility that could pay him only half of what he had made in New York. He also had to move to Chicago, a place that seemed to a New Yorker like a “frontier town.”
Source:
Stross, Randall E. The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World. New York: Crown Publishers, 2007.