(p. C11) Richard Branson, founder of the Virgin Group, is just months away from launching what he considers “the biggest Virgin company we’ve ever built.” At 63, he’s already founded multiple businesses worth billions, including a record label and a mobile company. But it’s his foray into outer space with Virgin Galactic that has Mr. Branson excited.
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Safety has been one of the biggest challenges in building Virgin Galactic. In 2007, two workers died after a tank explosion during a rocket test, and three were seriously wounded. The accident, which occurred at a partner company’s facility, delayed the program for an estimated 18 months.
Risk factors weigh on the minds of potential customers as well, especially after NASA’s 1986 Challenger disaster, in which seven crew members, including a schoolteacher, died. Mr. Branson thinks that today most people would want to go into space if they could be guaranteed a safe return trip. “Sadly, I think because the space program was run by governments, there was never any real interest in enabling members of the public to go to space after they tried once” with the Challenger, he explains. “After that, they decided not to take any risks whatsoever.” He adds, “I would say 90% of people my age thought they would go to space because they saw the moon landing.”
For the full story, see:
ALEXANDRA WOLFE. “WEEKEND CONFIDENTIAL; Richard Branson; The Virgin Group founder on his out-of-this world venture: space travel.” The Wall Street Journal (Sat., Nov. 2, 2013): C11.
(Note: ellipsis added.)
(Note: the online version of the story has the date Nov. 1, 2013, and has the title “WEEKEND CONFIDENTIAL; Richard Branson on Space Travel; The Virgin Group founder on his latest out-of-this world venture, Virgin Galactic’.”)