(p. B1) When Taylor Swift speaks, even the most powerful company in the world listens.
Less than 24 hours after Ms. Swift complained publicly that Apple was not planning to pay royalties during a three-month trial period of its new streaming music service, the company changed course, and confirmed that it will pay its full royalty rates for music during the free trial.
“When I woke up this morning and read Taylor’s note, it really solidified that we need to make a change,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview late Sunday.
. . .
Ms. Swift, who last year pulled her music from Spotify in another dispute over royalties, called Apple’s policy “shocking, disappointing and completely unlike this historically progressive company.”
“We don’t ask you for free iPhones,” she added. “Please don’t ask us to provide you with our music for no compensation.”
. . .
(p. B5) Ms. Swift has long been outspoken on economic issues for musicians. In a piece in The Wall Street Journal last year, she wrote: “Valuable things should be paid for. It’s my opinion that music should not be free.”
For the full story, see:
BEN SISARIO. “Taylor Swift Criticism Spurs Apple to Change Royalties Policy.” The New York Times (Sat., JUNE 22, 2015): B1 & B5.
(Note: ellipses added.)
(Note: the date of the online version of the story is JUNE 21, 2015, and has the title “Taylor Swift Criticism Spurs Apple to Change Royalties Policy.”)