“The Powers of a Man’s Mind Are Directly Proportioned to the Quantity of Coffee He Drinks”

(p. C9) . . . certain aspects of 18th-century Parisian life diluted the importance of sight. This was, after all, a time before widespread street lighting, and, as such, activities in markets (notably Les Halles) were guided as much by sound and touch as by eyes that struggled in the near dark conditions. Natural light governed the lives of working people, principally because candles were expensive. Night workers–such as baker boys known as “bats,” who worked in cheerless basements–learned to rely on their other senses, most notably touch.
. . .
“For Enlightenment consumers, a delicious food or beverage had more than just the power of giving a person pleasure,” writes Ms. Purnell; taste, it was held, could influence personality, emotions and intelligence. Take coffee, “the triumphant beverage of the Age of Enlightenm ent.” Considered a “sober liquor,” it stimulated creativity without courting the prospect of drunkenness. Sir James Mackintosh, the Scottish philosopher, believed that “the powers of a man’s mind are directly proportioned to the quantity of coffee he drinks.” Voltaire agreed and supposedly quaffed 40 cups of it every day. Taste was also gendered: Coffee was deemed too strong for women; drinking chocolate was thought more suitable.

For the full review, see:
MARK SMITH. “The Stench of Progress.” The Wall Street Journal (Sat., MARCH 11, 2017): C9.
(Note: ellipses added.)
(Note: the online version of the story has the date MARCH 10, 2017.)

The book under review, is:
Purnell, Carolyn. The Sensational Past: How the Enlightenment Changed the Way We Use Our Senses. New York: W. W. Norton & Company, 2017.

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