(p. B4) Amazon.com Inc.’s Twitch is allowing more broadcasters to make money on its platform, a move that could help the live-streaming business seize on challenges facing bigger rivals YouTube and Facebook Inc.
On Friday, Twitch said it will open up its revenue-sharing program next week for more broadcasters to get paid whenever they receive “bits”–custom, animated emoticons that act as an online currency for viewers to tip them. Twitch says bits are a way for those in the broadcasters’ channels to cheer them on.
Twitch will add more money-making opportunities to its new “affiliate program” in the future, the company said. Currently, only the top 1% of the 2.2 million people who stream on Twitch at least once a month–members of its so-called “partner program”–can generate revenue on the platform.
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Twitch said its top earners in the partner program, who are its most popular broadcasters, make more than $100,000 a year. Under the new affiliate program, creators with fewer fans must meet certain criteria to demonstrate their commitment to streaming, such as a minimum number of hours spent on the air, to earn revenue. The amount of money the platform shares with its broadcasters varies depending on how it is earned.
Twitch sells bits to viewers in bundles ranging from $1.40 for 100 to $308 for 25,000. Broadcasters then earn one cent every time a viewer uses one.
For the full story, see:
Sarah E. Needleman. “Twitch Entices Video Creators With More Revenue Sharing.” The Wall Street Journal (Sat., April 22, 2017): B4.
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(Note: the online version of the story has the date April 21, 2017, and has the title “Twitch Entices Video Creators With More Revenue Sharing.”)