(p. B1) Shares of Eastman Kodak more than doubled after the company waded into the digital-currency world with plans to launch an initial coin offering.
Kodak on Tuesday [January 9, 2018] said the coin, KodakCoin, would be the backbone of a new platform that will help photographers license their work and track the unlicensed use of their images. The coin uses the technology behind bitcoin, called blockchain, to keep a digital ledger of the photographs.
. . .
“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said Kodak CEO Jeff Clarke in a statement.
For the past several years, people have been experimenting with ways to use blockchain. At its essence, blockchain is an open record of transactions, maintained in an online ledger that is distributed across a network of computers, that cannot be tampered with. That makes it like an indelible time stamp, which could be useful in a case of copyright and digital-rights management.
For the full story, see:
Erik Holm and Paul Vigna. “Kodak Snaps Is Crypto-Moment.”The Wall Street Journal (Weds., Jan 10, 2018): B1-B2.
(Note: ellipsis, and bracketed date, added.)
(Note: the online version of the story has the date Jan 9, 2018, and has the title “Kodak Catches Crypto Fever.” The online version has two additional paragraphs between the last two paragraphs quoted above.)