Von Hippel Promotes User-Driven Innovation

 

     "Eric von Hippel of M.I.T., left, and Dr. Nathaniel Sims, with hospital devices Dr. Sims has modified. Mr. von Hippel says users can improve on products."  Source of caption and photo:  online version of the NYT article cited below.

 

Some innovation is done by the devoted for free.  But in his books, and in the article excerpted below, I think von Hippel puts too little emphasis on the entrepreneur and the entrepreneur’s profit motive, as drivers of innovation. 

One example is the Moveable Type free program that underlies this, and many other blogs.  It is often described as one of the best blog platforms, but it is hard to use for a non-techie, kludgey, and very limited in some obvious ways.  For example, there apparently is no way that I can make comments to the most recent 10 entries visible on the main blog page.  And there is only limited backup capabilities.  And the spell-checker does not have "blog" in its dictionary, and asks me if I really meant to type "bog."

You can bet that if Moveable Type was produced for profit, they would have provided users these obvious capabilities.  And I would rather pay for a more capable program, rather than get a less capable program for free.

 

(p. 5) DR. NATHANIEL SIMS, an anesthesiologist at Massachusetts General Hospital, has figured out a few ways to help save patients’ lives. 

In doing so, he also represents a significant untapped vein of innovation for companies.

Dr. Sims has picked up more than 10 patents for medical devices over his career. He ginned up a way to more easily shuttle around the dozen or more monitors and drug-delivery devices attached to any cardiac patient after surgery, with a device known around the hospital as the “Nat Rack.”

. . .

What Dr. Sims did is called user-driven innovation by Eric von Hippel, a professor at the Massachusetts Institute of Technology’s Sloan School of Management. Mr. von Hippel is the leading advocate of the value of letting users of products modify them or improve them, because they may come up with changes that manufacturers never considered. He thinks that this could help companies develop products more quickly and inexpensively than with their internal design teams.

“It could drive manufacturers out of the design space,” Mr. von Hippel says.

It is a difficult idea for research and development departments to accept, but one of his studies found that 82 percent of new capabilities for scientific instruments like electron microscopes were developed by users.

. . .

One problem with the user-innovation model is that it can run into intellectual property rights protections.  . . .

. . .

. . . , Mr. von Hippel’s ideas are up against more conventional forms of user-aided design, such as sending anthropologists to study how people use products in their daily lives. Companies then translate their research into new designs.

Even some of Mr. von Hippel’s acolytes remain cautious. “A lot of this is still in the category of, ‘You could imagine this working out really well,’ ” says Saul T. Griffith, who as an M.I.T. engineering student was part of a group of kite-surfers who developed products for their sport that have since become commercialized. Mr. von Hippel wrote about Mr. Griffith in his 2005 book, “Democratizing Innovation.

 

For the full story, see:

MICHAEL FITZGERALD.  "Prototype How to Improve It? Ask Those Who Use It."  The New York Times, Section 3  (Sun., March 25, 2007):  5.

(Note:  ellipses added.) 

 

von Hippel has two main books in which he defends his user-driven innovation ideas:

von Hippel, Eric. The Sources of Innovation. New York:  Oxford University Press, 1988.

von Hippel, Eric. Democratizing Innovation. Cambridge, MA:  MIT Press, 2005.

 

Today artdiamondblog.com is Two Years Old

 

    The bars for "July" only include data through July 13th.  Although the best-known metric is "hits" (in green), a more meaningful metric, for many purposes, is "visits" (in yellow).  The source of this graph is the Webalizer program as maintained by the Living Dot service that houses my blog.  (The graph above was produced in the evening of July 14, 2007.) 

 

The first entry in artdiamondblog.com appeared on July 15, 2005.  In the two years since, the blog remains true to its modest and vague founding motives, but has evolved in some small ways.  I think pictures and graphs help communicate many important stories, and make them more memorable.  So the blog in recent months generally includes such elements in about half the entries.  Even better are dynamic accounts of stories, so I have gradually increased the links to video clips that illustrate important stories.

Also, more often than at the beginning, I offer my own somewhat extended commentary on some person, issue, event, book or article.  As time permits, I have also tried to include an occasional entry that records some reminiscence of some important scholar or telling experience that I have had, that I hope might be of value to someone in the future.  (One example of this sort of entry, in the past year, was my entry on Milton Friedman on the occasion of his death.)

I believe that the web log is useful in my teaching and research, and also hope that it provides easier access to some useful material for others who share my interests and goals. 

Of course, every activity has its opportunity costs.  I try to limit the costs by disciplining myself to only post one new entry a day.  And I try to take advantage of blogging economies of scale, by composing several entries at a time, and pre-scheduling them into the future. 

The benefits are hard to access.  I know that in June (the most recent full month for which data is available), the average daily number of "visits" to my blog was recorded as 1,132.  But I do not know very much about how useful the visitors found the blog, or if useful, how often the use is the kind of use I originally had in mind.

On the other hand, I believe that the process writing and publishing refereed journal articles has its drawbacks.  It is slow, and the refereeing is uneven, and often actually makes an article worse.  When the article is finally published, it is often in a form easily accessible only to a few, and as a result often has negligible impact on knowledge or on the broader world of action.

So I think it is time to take some risks with some experimentation in other forms of knowledge production and communication.  Wikipedia is one promising experiment.  Blogs represent another.

 

“The Blogger as DJ”

 

(p. 220)  Increasingly, the winning strategy is to separate content into its component parts ("microchunks"), so that people can consume it the way they want, as well as remix it with other content to create something new.  Newspapers are microchunked into individual articles, which are in turn linked to by more specialist sites that create a different, often more focused, product out of the content form multiple sources—the blogger as DJ, remixing the news, to create something new.

 

Source: 

Anderson, Chris. The Long Tail. New York: Hyperion, 2006.

 

Gateway Features artdiamondblog.com

Source of graphic: online version of The Gateway article cited below.

 

The Gateway, the student newspaper at the University of Nebraska at Omaha, ran a nice feature article on artdiamondblog.com on July 18, 2006, as the first installment of a projected series on blogs created by members of the campus community.

 

If you click the citation below, you will arrive at the online version of the feature:

Reed, Charley. "Meet the Blogger: UNO Professor Art Diamond." The Gateway (Tues., July 18, 2006):  3.

 

For your convenience, the text of the feature also appears below.

Continue reading “Gateway Features artdiamondblog.com”

Purpose

Sometimes I read, or observe, or remember something that I believe might be of value to others; sometimes a datum that has significance about how the world works, or maybe how to make the world better. I thought a blog might be an efficient way to record and communicate, so I’m giving it a try.