Books – Page 117 – artdiamondblog.com

ExxonMobil’s “Honorable If Rigid Corporate Culture”

Source of book image: online version of the NYT review quoted and cited way below.

(p. C12) From Indiana to Indonesia, ExxonMobil is the multinational corporation that people love to hate. John D. Rockefeller’s creation is famed and feared for its discipline, its disregard for public opinion and its ability, year after year, to pump out the largest profits of any corporation on the planet. In “Private Empire,” Steve Coll provides a rare exploration of what makes a modern corporate giant tick and shows why the world looks different to the executives in the “God Pod” at ExxonMobil’s Texas headquarters than it might to you or me.

For the full review essay, see:
Marc Levinson. “Boardroom Reading of 2012.” The Wall Street Journal (Sat., December 15, 2012): C12.
(Note: the online version of the review essay has the date December 14, 2012.)

From another review of the same book:

“Private Empire” is meticulous, multi-angled and valuable. It is also, perhaps surprisingly, despite all the dark facts I have dumped above, impartial. Mr. Coll and his phlegmatic research assistants have interviewed more than 400 people, including Exxon Mobil’s longtime chief executive Lee R. Raymond, a legendarily hard character.

It’s among this book’s achievements that it attempts to view a dysfunctional energy world, as often as not, through Exxon Mobil’s eyes. The company is portrayed here, some egregious missteps aside, as possessing an honorable if rigid corporate culture that seeks to supply a product (unlike tobacco companies, to which it is often compared) that a functioning society actually must have.

For this full review, see:
DWIGHT GARNER. “Oil’s Dark Heart Pumps Strong.” The New York Times (Sat., April 27, 2012): C25 & C32(?).
(Note: the online version of the review essay has the date April 26, 2012 and has the title “BOOKS OF THE TIMES; Oil’s Dark Heart Pumps Strong; ‘Private Empire,’ Steve Coll’s Book on Exxon Mobil.”)

The book under review, is:
Coll, Steve. Private Empire: ExxonMobil and American Power. New York: The Penguin Press, 2012.

Apple’s iTunes for Windows Gave “a Glass of Ice Water to Somebody in Hell”

(p. 463) Mossberg wanted the evening joint appearance to be a cordial discussion, not a debate, but that seemed less likely when Jobs unleashed a swipe at Microsoft during a solo interview earlier that day. Asked about the fact that Apple’s iTunes software for Windows computers was extremely popular, Jobs joked, “It’s like giving a glass of ice water to somebody in hell.”
So when it was time for Gates and Jobs to meet in the green room before their joint session that evening, Mossberg was worried. Gates got there first, with his aide Larry Cohen, who had briefed him about Jobs’s remark earlier that day. When Jobs ambled in a few minutes later, he grabbed a bottle of water from the ice bucket and sat down. After a moment or two of silence, Gates said, “So I guess I’m the representative from hell.” He wasn’t smiling. Jobs paused, gave him one of his impish grins, and handed him the ice water. Gates relaxed, and the tension dissipated.

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

The Creation of Consistent, Predictable Dyes and Paints

Source of book image: http://www.kristenlovesdesign.com/wp-content/uploads/2012/09/The-Color-Revolution-by-Regina-Lee-Blaszczyk.png

(p. C12) Few things seem as eternal as color. Yet as Regina Lee Blaszczyk argues, color has a history, a history largely created by business. In “The Color Revolution,” Ms. Blaszczyk shows how the invention of synthetic organic chemistry in the 1850s allowed chemists to create consistent, predictable colors in dyes and paints. Once a chemical company’s magenta was reliable, manufacturers could select it from a color card, order it by mail, and use it to produce dresses and dishware in exactly the promised hue.

The book under review, is:
Blaszczyk, Regina Lee. The Color Revolution, Lemelson Center Studies in Invention and Innovation. Cambridge, MA: The MIT Press, 2012.

Steve Jobs Was Deeply Influenced by Clayton Christensen’s “The Innovator’s Dilemma”

(p. 408) Microsoft was willing to license its Windows Media software and digital rights format to other companies, just as it had licensed out its operating system in the 1980s. Jobs, on the other hand, would not license out Apple’s FairPlay to other device makers; it worked only on an iPod. Nor would he allow other online stores to sell songs for use on iPods. A variety of experts said this would eventually cause Apple to lose market share, as it did in the computer wars of the 1980s. “If Apple continues to rely on a proprietary architecture,” the Harvard Business School professor Clayton Christensen told Wired, “the iPod will likely become a niche product.” (Other than in this case, Christensen was one of the world’s most insightful business analysts, and Jobs was deeply (p. 409) influenced by his book The Innovator’s Dilemma.) Bill Gates made the same argument. “There’s nothing unique about music,” he said. “This story has played out on the PC.”

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

A Well-Researched Case Study on How Mulally Saved Ford

Source of book image: http://graphics8.nytimes.com/images/2012/04/01/business/01-SHELF/01-SHELF-articleInline.jpg

(p. C12) Tomes by management gurus telling you how to remake your company are a dime a dozen. Well-researched case studies are much rarer. In “American Icon,” Bryce G. Hoffman takes a careful look at how Alan Mulally, recruited from Boeing in 2006, restructured Ford Motor Co. in the midst of the steepest economic downturn since the 1930s. An engineer with no automotive background, Mr. Mulally came into a company on the verge of collapse and brought it back with insistent demands for accountability, information-sharing and tough decisions. Mr. Hoffman, who wrote this book with the company’s cooperation, provides a fascinating and detailed examination of how a dynamic leader brought about change. He makes clear that much of the credit goes to others, not least Don Leclair, then the chief financial officer, who, even before Mr. Mulally’s arrival, was arranging to mortgage everything up to Ford’s blue-oval trademark to amass the $23.6 billion in cash that enabled the company to survive the recession.

The book under review, is:
Hoffman, Bryce G. American Icon: Alan Mulally and the Fight to Save Ford Motor Company. New York: Crown Business, 2012.

With iTunes, Apple Leapfrogged CD Burners (a Boat Apple Had Missed)

Is the example sketched below, and in a previous entry, a case of a first mover disadvantage? Or is it simply a case of a lucky or wise bounce-back from a genuine mistake?

(p. 382) . . . [Job’s] angry insistence that the iMac get rid of its tray disk drive and use instead a more elegant slot drive meant that it could not include the first CD burners, which were initially made for the tray format. “We kind of missed the boat on that,” he recalled. “So we needed to catch up real fast.” The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.
(Note: ellipsis and bracketed “Job’s” added.)

Harvard University Press Dropped Watson’s “The Double Helix” as Too Controversial

“Partners; James D. Watson, left, with Francis Crick and their model of part of a DNA molecule in 1953. Crick did not like Dr. Watson’s book at first.” Source of caption: print version of the NYT article quoted and cited below. Source of photo: online version of the NYT article quoted and cited below.

(p. D2) Anyone seeking to understand modern biology and genomics could do much worse than start with the discovery of the structure of DNA, on which almost everything else is based. The classic account of the discovery, “The Double Helix,” by James D. Watson, was first published in 1968 and has now been reissued in an annotated and illustrated edition.
. . .
An appendix makes it clear how close “The Double Helix” came to being suppressed. Dr. Watson sent the manuscript to many of the central players, inviting their comments on its accuracy. Harvard University Press had accepted it for publication, but the Harvard authorities came to feel it was too hot a potato and dropped it.
Atheneum Publishers, which picked it up, requested a blander title — previous versions had included “Honest Jim” and “Base Pairs.” The latter — referring to the paired sets of chemical bases that form the steps in the double helix, and by extension to the two discoverers — gave particular offense to Crick, who failed to see why he should be considered base. Atheneum’s lawyers then tried to make the text inoffensive to the many possible litigants.
But Dr. Watson was able to resist many changes. He had cannily persuaded Bragg to write a foreword, and this endorsement from an establishment figure provided sufficient protection for the book to be published. It proceeded to sell more than a million copies.

For the full review, see:
NICHOLAS WADE. “BOOKS ON SCIENCE; Twists in the Tale of the Great DNA Discovery.” The New York Times (Tues., November 13, 2012): D2.
(Note: ellipsis added.)
(Note: the online version of the review has the date November 12, 2012.)

The annotated version of the Watson book is:
Watson, James D. The Annotated and Illustrated Double Helix. New York: Simon & Schuster, 2012.

Apple “Finding a Way to Leapfrog Over Its Competitors”

Isaacson says Jobs wanted two refinements in the iMac. One was new colors. The other is discussed below.
I am not sure what to make of this episode. Is Isaacson suggesting that it was good for Apple that Jobs made a mistake on the type of CD hardware to put in the iMac? That this added constraint “would then force Apple to be imaginative and bold”?
Or is the moral that good people who make a lot of quick decisions, make mistakes, sometimes big mistakes, and that Jobs found a way to bounce back from this one?

(p. 356) There was one other important refinement that Jobs wanted for the iMac: getting rid of that detested CD tray. “I’d seen a slot-load drive on a very high-end Sony stereo,” he said, “so I went to the drive manufacturers and got them to do a slot-load drive for us for the version of the iMac we did nine months later.” Rubinstein tried to argue him out of the change. He predicted that new drives would come along that could burn music onto CDs rather than merely play them, and they would be available in tray form before they were made to work in slots. “If you go to slots, you will always be behind on the technology,” Rubinstein argued.

“I don’t care, that’s what I want,” Jobs snapped back. They were having lunch at a sushi bar in San Francisco, and Jobs insisted that they continue the conversation over a walk. “I want you to do the slot-load drive for me as a personal favor,” Jobs asked. Rubinstein agreed, of course, but he turned out to be right. Panasonic came out with a CD drive that could rip and burn music, and it was available first for computers that had old-fashioned tray loaders. The effects of this (p. 357) would ripple over the next few years: It would cause Apple to be slow in catering to users who wanted to rip and burn their own music, but that would then force
Apple to be imaginative and bold in finding a way to leapfrog over its competitors when Jobs finally realized that he had to get into the music market.

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

“Think Profit”

(p. 339) At the January 1998 San Francisco Macworld, Jobs took the stage where Amelio had bombed a year earlier. He sported a full beard and a leather jacket as he touted the new product strategy. And for the first time he ended the presentation with a phrase that he would make his signature coda: “Oh, and one more thing . . .” This time the “one more thing” was “Think Profit.” When he said those words, the crowd erupted in applause. After two years of staggering losses, Apple had enjoyed a profitable quarter, making $45 million. For the full fiscal year of 1998, it would turn in a $309 million profit. Jobs was back, and so was Apple.

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.
(Note: ellipsis in original.)

Jobs Laid Off 3,000 from Apple to Save It from Bankruptcy

(p. 339) In his first year back, Jobs laid off more than three thousand people, which salvaged the company’s balance sheet. For the fiscal year that ended when Jobs became interim CEO in September 1997, Apple lost $1.04 billion. “We were less than ninety days from being insolvent,” he recalled.

Source:
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

“The Arpanet Was Not an Internet”

“Xerox PARC headquarters.” Source of caption and photo: online version of the WSJ article quoted and cited below.

(p. A11) A telling moment in the presidential race came recently when Barack Obama said: “If you’ve got a business, you didn’t build that. Somebody else made that happen.” He justified elevating bureaucrats over entrepreneurs by referring to bridges and roads, adding: “The Internet didn’t get invented on its own. Government research created the Internet so that all companies could make money off the Internet.”
. . .
Robert Taylor, who ran the ARPA program in the 1960s, sent an email to fellow technologists in 2004 setting the record straight: “The creation of the Arpanet was not motivated by considerations of war. The Arpanet was not an Internet. An Internet is a connection between two or more computer networks.”
If the government didn’t invent the Internet, who did? Vinton Cerf developed the TCP/IP protocol, the Internet’s backbone, and Tim Berners-Lee gets credit for hyperlinks.
But full credit goes to the company where Mr. Taylor worked after leaving ARPA: Xerox. It was at the Xerox PARC labs in Silicon Valley in the 1970s that the Ethernet was developed to link different computer networks. Researchers there also developed the first personal computer (the Xerox Alto) and the graphical user interface that still drives computer usage today.
According to a book about Xerox PARC, “Dealers of Lightning” (by Michael Hiltzik), its top researchers realized they couldn’t wait for the government to connect different networks, so would have to do it themselves. “We have a more immediate problem than they do,” Robert Metcalfe told his colleague John Shoch in 1973. “We have more networks than they do.” Mr. Shoch later recalled that ARPA staffers “were working under government funding and university contracts. They had contract administrators . . . and all that slow, lugubrious behavior to contend with.”

For the full commentary, see:
Gordon Crovitz. “INFORMATION AGE; Who Really Invented the Internet?” The Wall Street Journal (Mon., July 23, 2012): A11.
(Note: ellipsis between paragraphs was added; ellipsis internal to last paragraph was in original.)
(Note: the online version of the commentary has the date July 22, 2012.)

I read the Hiltzik book several years ago, and my memory of it is not sharp, but I remember thinking that it was a useful book:
Hiltzik, Michael A. Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age. New York: HarperBusiness, 1999.