Category: Books

Jobs Told Benioff to Build an “Application Ecosystem”

(p. B1) I first met Steve Jobs in 1984 when Apple Inc. hired me as a summer intern.

. . .

Even once my internship ended, we stayed in touch, and as my career progressed he became a mentor of sorts. Which is why, one memorable day in 2003, I found myself pacing anxiously in the reception area of Apple’s headquarters.

. . .

(p. B2) As Steve’s staff ushered me into Apple’s boardroom that day, I felt a rush of excitement coursing through my jangling nerves.

. . .

“Marc,” he said. “If you want to be a great CEO, be mindful and project the future.”

I nodded, perhaps a bit disappointed. He’d given me similar advice before, but he wasn’t finished.

Steve then told me we needed to land a big account, and to grow “10 times in 24 months or you’ll be dead.” I gulped. Then he said something less alarming, but more puzzling: We needed an “application ecosystem.”

. . .

One evening, over dinner in San Francisco, I was struck by an irresistibly simple idea. What if any developer from anywhere in the world could create their own application for the Salesforce platform? And what if we offered to store these apps in an online directory that allowed any Salesforce user to download them? I wouldn’t say this idea felt entirely comfortable. I’d grown up with the old view of innovation as something that should happen within the four walls of our offices. Opening our products to outside tinkering was akin to giving our intellectual property away. Yet, at that moment, I knew in my gut that if Salesforce was to become the new kind of company I wanted it to be, we would need to seek innovation everywhere.

. . .

Building an ecosystem is about acknowledging that the next game-changing innovation may come from a brilliant technologist and mentor based in Silicon Valley, or it may come from a novice programmer based halfway around the world. A company seeking to achieve true scale needs to seek innovation beyond its own four walls and tap into the entire universe of knowledge and creativity out there.

For the full commentary, see:

Marc Benioff. “What I Learned from Steve Jobs.” The Wall Street Journal (Saturday, October 12, 2019): B1-B2.

(Note: ellipses added.)

(Note: the online version of the commentary has the date October 11, 2019, and has the title “The Lesson I Learned from Steve Jobs.”)

Marc Benioff’s commentary is adapted from his co-authored book:

Benioff, Marc, and Monica Langley. Trailblazer: The Power of Business as the Greatest Platform for Change. New York: Currency, 2019.

“Exhilaration and Loneliness of Pioneering Thought”

(p. A15) In “The Riddle of the Rosetta: How an English Polymath and a French Polyglot Discovered the Meaning of Egyptian Hieroglyphs,” Jed Z. Buchwald and Diane Greco Josefowicz recount Thomas Young’s and Jean-François Champollion’s competing efforts toward decipherment.

. . .

The authors are chiefly concerned with Young’s and Champollion’s approaches to the hieroglyphic riddle. Rarely have I seen the false starts and blind alleys, firm beliefs and 180-degree recalibrations, exhilaration and loneliness of pioneering thought captured so well. On the other hand, not every reader will match Champollion’s stamina or persevere through the book’s densest thickets. Dramatic touches are few. Champollion probably didn’t, as commonly reported, faint at the moment of his triumph. And Young was no swashbuckler. Indiana Jones hates snakes. Young hated idioms.

If “The Riddle of the Rosetta” won’t be coming to screens anytime soon, its achievement is no less admirable. For nearly 500 pages we are invited to inhabit the minds of two of history’s finest linguists.

For the full review, see:

Maxwell Carter. “BOOKSHELF; Found In Translation.” The Wall Street Journal (Friday, September 18, 2020): A15.

(Note: ellipsis added.)

(Note: the online version of the review has the date Sep. 17, 2020, and has the title “BOOKSHELF; ‘The Riddle of the Rosetta’ Review: Found in Translation.”)

The book under review is:

Buchwald, Jed Z., and Diane Greco Josefowicz. The Riddle of the Rosetta: How an English Polymath and a French Polyglot Discovered the Meaning of Egyptian Hieroglyphs. Princeton, NJ: Princeton University Press, 2020.

Venture Capitalists Can Be Easy to Fool

I admire much about Peter Thiel, but was stunned to read in his Zero to One (p. 160) that he only invests venture capital money in start-ups whose founding supplicant is wearing a t-shirt. The review quoted below confirms that other venture capitalists also use dubious criteria to evaluate entrepreneurs.

(p. C4) Neumann’s innovation with WeWork was to repurpose office space for freelancers worldwide — rebranding precarity into community.

. . .

. . . Neumann seemed to believe that the pesky demands of having to turn a profit didn’t quite apply to him, even as he was determined to live the ostentatious life of a bohemian tycoon.

. . .

WeWork pulled the classic new-economy maneuver of hiring idealistic young people, deploying them to the point of exhaustion and paying them peanuts while telling them that they were part of a revolution — what Neumann called “the ‘We’ decade.” Eventually, WeWork offered stock options, though Neumann would be the one to cash out hundreds of millions in stock in order to fund an escalating lifestyle that had grown to include five children, several houses, a penchant for $200 T-shirts and lots of pot.

. . .

“Billion Dollar Loser” would be absorbing enough were it just about one man’s grandiosity, but Wiedeman has a larger argument to make about what Neumann represents. Neumann finagled funding not only from SoftBank, the Japanese conglomerate led by the billionaire-entrepreneur Masayoshi Son, who liked to say that “feeling is more important than numbers,” but also from the venerable venture capital firm Benchmark. Neumann had passed himself off as a tech visionary, even though he rarely used a computer and WeWork’s IT department was once run by a high school student from Queens.

For the full review, see:

Jennifer Szalai. “Big Dreams, and a Harsh Awakening.” The New York Times (Thursday, October 22, 2020): C4.

(Note: ellipses added.)

(Note: the online version of the review has the date Oct. 21, 2020, and has the title “‘Billion Dollar Loser’ Recounts WeWork’s Big Dreams and Its Harsh Wake-Up Call.”)

The book under review is:

Wiedeman, Reeves. Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. New York: Little, Brown and Company, 2020.

“The Often-Unsung Adaptability of Organic Intelligence”

(p. A13) . . ., as the journalist Jonathan Waldman chronicles in “SAM,” the quest for a bricklaying robot has been bumpier than the work of a mason with vertigo.

. . .

Several themes run through the book. First is the often-unsung adaptability of organic intelligence.

. . .

The minute adjustments a human makes when manipulating objects, especially in messy environments like construction sites, result from billions of years of evolution. We make it look easy, until you give instructions to a robot and watch it fumble around or freeze up when it gets a little dirt on its face. Yann LeCun, Facebook’s chief A.I. scientist, once told me, “I would declare victory if in my professional lifetime we could make machines that are as intelligent as a rat.”

Mr. Peters has laudable motivations. “By creating a bricklaying robot,” Mr. Waldman writes, “he aimed to eliminate lifting and bending and repetitive-motion injuries in humans; to improve the quality of walls; to finish jobs faster and safer and cheaper; and to ease project scheduling and estimation. Basically: to modernize the world’s second oldest and most primitive trade.”

. . .

Within this physically and culturally harsh environment, Construction Robotics had to invent and reinvent their business model on the fly. Should they license their innovations? Sell the robots? Rent them? Provide robots and technicians as a service? Create a full-service masonry shop? Pivot from bricks to cement blocks? Take money from venture capitalists, court Google or a Dubai investment fund? Mr. Peters follows the philosophy of the book “The Lean Startup” and aims for an MVP—minimum viable product—to gain exposure and experience, knowing the risks in the construction industry. Word of a robot that builds crummy walls will travel fast, and demolished reputations are hard to rebuild.

The business finally finds its footing in the epilogue, around 2018. Construction Robotics gets SAM to lay more than 3,000 bricks a day (versus 300 to 1,000 for a human mason), and they create another machine that helps workers lift and place concrete blocks, quickly selling dozens. The company now looks to be solvent, though it’s unclear how much the construction landscape is poised to change.

For the full review, see:

Hutson, Matthew. “BOOKSHELF; Building a Better Bricklayer.” The Wall Street Journal (Tuesday, Jan 14, 2020): A13.

(Note: ellipses added.)

(Note: the online version of the review has the date January 13, 2020, and has the title “BOOKSHELF; ‘SAM’ Review: Building a Better Bricklayer.”)

The book under review is:

Waldman, Jonathan. SAM: One Robot, a Dozen Engineers, and the Race to Revolutionize the Way We Build. New York: Simon & Schuster, 2020.

Build a Better Chalk and a South Korean Will Beat a Path to Your Door

A cliché usually credited to Emerson says that ‘if you build a better mousetrap, the world will beat a path to your door.’ Many, including Peter Thiel in his co-authored Zero to One, argue that the inventor of the better mousetrap needs some marketing to let the world know that her mousetrap is better. I think Thiel is mainly right, but the story quoted below suggests that sometimes the cliché may be true.

(p. A12) The bright-white sticks drop one by one into the whir and clatter of a weatherworn piece of machinery, where they are stamped with the most celebrated name in chalk: Hagoromo.

. . .

Of the thick grayish mass that emerges, four ingredients are known: calcium carbonate, clay, glue and oyster shells. The other three are a secret. In a video posted to YouTube about the chalk, an American fan offers a guess as to one of them: angel tears.

Hagoromo chalk is a cult favorite of elite academics, artists and others around the world who praise it for its silky feel, vibrant colors, scant dust and nearly unbreakable quality. Mathematicians in particular are prone to waxing poetic about it, and buying it in bulk. The YouTube video, produced by Great Big Story, has been viewed more than 18 million times.

Despite its renown, Hagoromo is still produced on a relatively small scale, using custom-made equipment, much of it run by two laborers who are identical twins — a throwback in a high-tech era where interactive displays are replacing chalkboards.

. . .

In 2014, Takayasu Watanabe, the grandson of the company’s founder, announced that Hagoromo would halt production, partly because of the industry’s declining fortunes and partly because of his own ill health.  . . .

As Mr. Watanabe was preparing to shut it down, he received a visit from Shin Hyeong-seok, who had been importing the chalk to South Korea for nearly 10 years. Mr. Shin sold the chalk through the company he started, Sejong Mall, named after King Sejong the Great, who in the 15th century created Hangeul, the Korean writing system.

Mr. Shin had discovered the chalk years before in Japan while investigating the workings of cram schools.   . . .

“I went into the teachers’ lounge and remember being mesmerized by the fluorescent-colored chalks,” he said. “And when I started writing with one, I could not put it down.”

On his trip to see Mr. Watanabe, Mr. Shin presented what he called a “crazy idea.” He, a teacher and importer with no manufacturing experience, would take over production of the chalk in South Korea. Mr. Watanabe laughed.

But Mr. Shin kept pressing. “My pitch to him was that there are many things in the world that will disappear one day, but the best-quality item should be the last to do so,” Mr. Shin said.

. . .

Takako Iwata, the second of Mr. Watanabe’s three daughters, who served as interpreter for Mr. Shin and her father, . . . said she wasn’t exactly sure how Hagoromo had become so beloved outside Japan. “I guess people who came to Japan just kept on bringing the chalk back to their home countries,” she said. “When my father was still running the company, he did not know about this huge following.”

That changed a bit, though, in his company’s final months, when he received a flood of orders, including from American professors who hoped to buy supplies large enough to last 10 years or more.

David Eisenbud, the director of the Mathematical Sciences Research Institute at the University of California, Berkeley, said he had bought enough to last the rest of his life.

Dr. Eisenbud is a key figure in the chalk’s popularization in the United States. He was first introduced to it years ago during a visit to the University of Tokyo. “Everything about the chalk was exquisite,” he said. “I thought, ‘Chalk is chalk,’ but I was wrong.”

He later persuaded an acquaintance to import the chalk into the United States. (Mr. Shin now sells it to American buyers through Amazon.)

Yujiro Kawamata, a Japanese mathematician who introduced Hagoromo to Dr. Eisenbud, marveled at the turn of events.

“I happened to tell Eisenbud about the chalk, which was just a tool that was a part of my everyday life, and now the whole world knows about it,” Dr. Kawamata said.

For the full story, see:

Hikari Hida and Jean Chung. “How a Beloved Chalk Bridged a Bitter Divide to Survive.” The New York Times (Wednesday, November 18, 2020): A12.

(Note: ellipses added.)

(Note: the online version of the story has the date Nov. 17, 2020, and has the title “A Ride on the Assembly Line With the World’s Most Famous Chalk.”)

PayPal entrepreneur Peter Thiel’s co-authored book mentioned above is:

Thiel, Peter, and Blake Masters. Zero to One: Notes on Startups, or How to Build the Future. New York: Crown Business, 2014.

A.I. Lacks Common Sense: “A Broad and Often Unspoken Understanding of How the World Works”

(p. A15) Journalists like to punctuate stories about the risks of artificial intelligence—particularly long-term, humanity-threatening risks—with images of the Terminator. The idea is that unchecked robots will rise up and kill us all.

. . .

Melanie Mitchell, a computer scientist at Portland State University, is in the too-soon-to-worry camp. “My own opinion is that too much attention has been given to the risks from superintelligent AI,” she writes in “Artificial Intelligence,” “and far too little to deep learning’s lack of reliability and transparency and its vulnerability to attacks.”

. . .

Object-recognition software, for instance, can track pedestrians, detect tumors and sort photo libraries. But it doesn’t understand the content the way we do. Its obtuseness becomes sharply apparent in so-called adversarial attacks, in which only minimal changes to an image (or a sound or text file) can fool an AI into misidentifying it. Such attacks even transfer to the real world. A stop sign with a few innocuous stickers becomes a speed-limit sign.

The researchers first elucidating such vulnerabilities in neural networks—machine-learning programs inspired by the brain’s wiring—called them an “intriguing property.” Ms. Mitchell writes, “Calling this an ‘intriguing property’ of neural networks is a little like calling a hole in the hull of a fancy cruise liner a ‘thought-provoking facet’ of the ship.”

Ultimately, these systems lack common sense, a broad and often unspoken understanding of how the world works. Common sense, in turn, might require embodied experience in the world, plus the ability to abstract from it and form analogies. Much of Ms. Mitchell’s academic work concerns helping AI form analogies. It hasn’t progressed far. (No fault of hers.)

For the full review, see:

Matthew Hutson. “BOOKSHELF; Learn Like a Machine.” The Wall Street Journal (Wednesday, November 20, 2019): A15.

(Note: ellipses added.)

(Note: the online version of the review has the date November 19, 2019, and has the title “BOOKSHELF; ‘Human Compatible’ and ‘Artificial Intelligence’ Review: Learn Like a Machine.”)

The book under review is:

Mitchell, Melanie. Artificial Intelligence: A Guide for Thinking Humans. New York: Farrar, Straus, and Giroux, 2019.

“When I Knew More Thank Hayek” AIER YouTube Video

The American Institute for Economic Research (AIER) premiered on Mon., Jan. 4, 2020, a neat YouTube video they created based on a shortened version of my article “When I Knew More Than Hayek.” [Hayek, Covid & The Use of Knowledge in Society | Kate Wand via @youtube] #Hayek #localknowledge

To Force Gaffney to Retire at Age 65, They Only Let Him Teach Intro Courses; So He Taught Intro Courses Until Age 89

(p. B11) Professor Gaffney died at 96 on July 16 at Loma Linda University Medical Center, not far from the University of California, Riverside, where he taught economics for 37 years.  . . .

Taxing land is less intrusive than taxing income or estates, Professor Gaffney taught, drawing on Henry George’s influential 1879 book, “Progress and Poverty: An Inquiry Into the Cause of Industrial Depressions and of Increase of Want With Increase of Wealth: The Remedy,” reportedly the best-selling popular book in America in the 1890s.

. . .

The idea that land creates a natural economic surplus that can be taxed with minimal economic damage has drawn supporters from across the political spectrum.

Winston Churchill declared in 1910 that the “land monopoly is not the only monopoly, but it is by far the greatest of monopolies — it is a perpetual monopoly, and it is the mother of all other forms of monopoly.”

The economist Milton Friedman, another conservative, called the land-value tax “the least bad tax.”

And Tony Blair, the former British prime minister and Labour Party leader, urged a land-only tax as a “fairer and more rational system of property taxation.”

The idea has never been widely embraced by lawmakers, though. Only about 20 communities in Pennsylvania impose a version of the land-value tax concept. It has also been applied in parts of Australia and Taiwan.

. . .

Mason Gaffney enrolled at Harvard University in 1941. Drafted in 1944, he was commissioned a lieutenant in the Army Air Forces and served in radio communications in New Guinea and the Philippines until 1946.

Returning to civilian life, he transferred to Reed College in Oregon to complete his bachelor’s degree, unhappy that his professors at Harvard knew little of Henry George’s work. He then moved to the University of California, Berkeley, to get his doctorate.

. . .

He started teaching at the University of California, Riverside, in 1976. He once said in an interview that as he was about to turn 65 he was pressured to retire. He refused, he said, and was told he had to teach Econ 101.

“I was delighted,” he said. “I got a chance to indoctrinate students about economic theories so they weren’t stunted by the standard neoclassical texts.”

He retired in 2013, at 89.

For the full obituary, see:

David Cay Johnston. “Mason Gaffney, 96, Economics Professor Who Argued for Taxing Only Land, Not Buildings.” The New York Times (Thursday, July 30, 2020): B11.

(Note: ellipses added.)

(Note: the online version of the obituary has the date July 26, and has the title “Mason Gaffney, Who Argued for Taxing Only Land, Dies at 96.”)

The influential book by Henry George mentioned above is:

George, Henry. Progress and Poverty. 5th ed. New York: D. Appleton and Company, 1881.

Piketty Stands Up to Chinese Communist Censorship

(p. A11) PARIS — With his in-depth critique of Western capitalism, detailed in a 700-page book that enjoyed record sales in 2014, France’s rock-star economist Thomas Piketty was well regarded by Chinese leaders.

That was until he turned his attention to China.

Mr. Piketty said Monday that his follow-up book, “Capital and Ideology,” which broadens his study of the rise of economic inequality to non-Western countries such as China and India, is unlikely to be published in mainland China because he refused requests from Chinese publishers to cut parts of it.

“For the time being, there will be no book in China,” said Mr. Piketty, one of the most high-profile academics to stand up to China, calling the requests “ridiculous” and equating them with censorship.

“They shouldn’t be afraid of a book like that, it’s a sign of weakness,” Mr. Piketty said in a phone interview.

. . .

The requested cuts include parts that point out the “extremely rapid rise of inequality” in China, to levels comparable to those seen in the United States. Others highlight issues like China’s lack of an inheritance tax, which Mr. Piketty says results in a significant concentration of wealth.

“It is truly paradoxical that a country led by a Communist Party, which proclaims its adherence to ‘socialism with Chinese characteristics,’ could make such a choice,” Mr. Piketty wrote in a paragraph that he said Citic Press asked to be cut.

. . .

Among the requested cuts were sections critical of the Chinese government, which Mr. Piketty wrote, “has yet to demonstrate its superiority over Western electoral democracy.”

The appearance of Mr. Piketty’s book comes as China has been confronted with an unprecedented economic slowdown. A trade war with the United States and the effects of the coronavirus crisis have brought China’s nearly half-century-long run of growth to an end.

Mr. Piketty said that censoring his book “seems to illustrate the growing nervousness of the Chinese regime and their refusal of an open debate on the different economic and political systems.”

. . .

“If they’re afraid of a book like this, what are they going to do with the demonstrators in Hong Kong or one day in Beijing or Shanghai, as it will eventually happen?” Mr. Piketty asked.

For the full story, see:

Constant Méheut. “Rejecting Censorship of His Book, French Economist Stands Up to China.” The New York Times (Tuesday, September 1, 2020): A11.

(Note: ellipses added.)

(Note: the online version of the story has the date August 31, 2020, and has the title “Rejecting Censorship of His Book, a French Star Economist Stands Up to China.”)

The book Thomas Piketty is defending against communist Chinese censorship is:

Piketty, Thomas. Capital and Ideology. Translated by Arthur Goldhammer. Cambridge, MA: Belknap Press, 2020.

“Publicly Held Companies Will Play the Political Game”

(p. A11) Mr. Chitester was probably the only PBS or NPR station manager who didn’t believe public radio and television should receive subsidies from American taxpayers. But he had a skill in short supply among the pro-capitalist intellectual class: He knew how to popularize free-market ideas, which many thought couldn’t be done on television.

He confesses that he isn’t sure he’d even heard of Friedman when Wallis put the two in touch. But Mr. Chitester says he devoured Friedman’s 1962 book, “Capitalism and Freedom,” and went to meet Milton and his wife, fellow economist and collaborator, Rose, at their San Francisco apartment.

An hour into the conversation, Mr. Chitester brought up a section in the book where Friedman talks about the responsibility of business—also the theme of Friedman’s famous 1970 New York Times essay, “The Social Responsibility of Business Is to Increase Its Profits.” Mr. Chitester described his dilemma: “I said to Milton, based on your philosophy, I shouldn’t be asking companies for money, and if they take your advice, they’re not going to give me any.”

“Bob, don’t worry about it,” Friedman reassured him. “Businessmen don’t like me anyway.” The economist elaborated. “He said private owners—those who own their own companies—they will be sympathetic. But corporations and publicly held companies will play the political game.” In other word, they’d be shy about supporting such a project lest it hurt them when seeking government funding.

. . .

. . . [Chitester] offers two suggestions for those dreaming about doing what he did.

“First,” he says, “you have to be a storyteller. Think of the people that have had meteoric rises to celebrity. They’ve been excellent storytellers. Free-market preachers if you will.”

. . .

. . . [second] to hopefully get people to think at least initially that I’m a nice person,” he says. “Because if they don’t think I’m a nice person, there’s nothing on the face of the earth I can do that will likely persuade them to listen to what I have to say.”

For the full interview, see:

William McGurn, interviewer. “THE WEEKEND INTERVIEW; The Man Who Made Milton Friedman a Star.” The Wall Street Journal (Saturday, Oct 31, 2020): A11.

(Note: ellipses, and bracketed words, added.)

(Note: the online version of the interview has the date Oct. 30, 2020, and has the same title as the print version.)

The Friedman book mentioned in the passage quoted above is:

Friedman, Milton. Capitalism and Freedom. Chicago: The University of Chicago Press, 1962.

Bystanders Catch Children Jumping from Burning Apartment

The story below is an example of the main message of Amanda Ripley’s The Unthinkable. That message is that often in emergencies, effective aid depends on willing, competent bystanders because there is not enough time to wait the for standard “first-responders” to arrive.

(p. A12) As a plume of thick black smoke billowed from their burning apartment, a 10-year-old boy dangled a younger child from an open third-floor window, grasping on to the back of his shirt. The apartment’s balcony was engulfed in flames, and the two children appeared trapped.

Then, as onlookers screamed, the older boy dropped the younger one, age 3, into the arms of a group of adults 30 feet below. They caught him.

Moments later, the older boy lowered himself out of the window and jumped into the outstretched arms of those standing below. Both children were unharmed.

. . .

Two of the six adults who appeared to have participated in the rescue broke their arms, according to French news reports. All have been hailed as heroes.

. . .

It is not the first time that a dramatic rescue of a child dangling from an apartment has been caught on camera in France. In May 2018, Mamoudou Gassama, a 22-year-old Malian man, scaled four floors of a Paris building to save a toddler hanging from a balcony.

For the full story, see:

Elian Peltier. “Crowd Saved Two Children Who Leapt From Blaze.” The New York Times (Friday, July 24, 2020): A12.

(Note: ellipses added.)

(Note: the online version of the story has the date July 23, 2018, and has the title “Crowd Catches 2 French Children Who Leapt From Burning Apartment.”)

The book I mention above is:

Ripley, Amanda. The Unthinkable: Who Survives When Disaster Strikes – and Why. New York: Crown Publishers, 2008.