“The Spontaneous, Uncoordinated Effort of Businesses, Entrepreneurs and Innovators”

(p. A1) True Value Co. heard from its more than 4,500 affiliated hardware stores last month that hand sanitizer was flying off the shelves, leaving store staff with none for themselves.

At the company’s factory in Cary, Ill., which makes cleaning products and paint, John Vanderpool, the company’s divisional vice president of paint, recalled asking, “What can we do to help here?” After a tip from his wife, a pharmacist, he consulted with the Food and Drug Administration, then huddled with his maintenance team and engineers over two weekends to retool two paint-filling lines to produce jugs of FDA-approved hand sanitizer.

Starting this week they are being shipped free to stores for their own use. The product will go on sale to the public eventually.

The changeover at True Value’s factory from paint to hand sanitizer is one of countless private-sector initiatives that represent an underappreciated asset in Americans’ fight against the coronavirus. It is a 21st-century version of the “Arsenal of Democracy,” the mobilization of industrial might that helped win World War II, only this time to make personal protective equipment, ventilators, tests and vaccines instead of uniforms, ammunition, tanks and bombers.

And where that arsenal was orchestrated by the federal government, this one has been largely the spontaneous, uncoordinated effort of businesses, entrepreneurs and innovators driven as much by the urge to contribute as by future profit.

. . .

(p. A9) Joel Mokyr, an economic historian at Northwestern University, said national crises such as wars and pandemics historically generate a hive of entrepreneurial innovation, from the late 18th-century search in England for a treatment for smallpox to a German drive in the run-up to World War I to use atmospheric nitrogen for explosives.

“We have this huge reservoir of creative energy spread around the economy. When you have an event like this all of a sudden, everyone says, ‘Oh wow let’s look at this problem—let’s see what I can do to solve it.’ ”

This time, innovators are exploiting tools and methods that didn’t exist in previous crises. In mid-March, Lennon Rodgers, director of the Grainger Engineering Design Innovation Lab at the University of Wisconsin in Madison, fielded a plea from the university’s hospital to make 1,000 face shields.

He often gets requests from around the campus to manufacture random items and “initially, I didn’t take it too seriously,” he recalled. But after his wife, an anesthesiologist, told him the shields were indispensable for dealing with highly infectious patients, he scoured hardware and craft stores for parts.

He teamed up with Delve, a local design firm, and Midwest Prototyping, a contract manufacturer, to design their own “Badger Shield,” named after the University of Wisconsin mascot. They expected to use 3-D printers, then concluded that wouldn’t achieve the necessary scale. They uploaded the design to their website along with the necessary parts for anyone to download. A few days later Ford Motor Co. did, and, with tweaks of its own, began turning out face shields for Detroit-area hospitals.

For the full story, see:

Greg Ip. “Health Crisis Awakens Spirit of Private-Sector Innovation.” The Wall Street Journal (Friday, April 17, 2020): A1 & A9.

(Note: ellipsis added.)

(Note: the online version of the story was updated April 16, 2020, and has the title “Shoes to Masks: Corporate Innovation Flourishes in Coronavirus Fight.”)

Engineering the Bar Code “Was Fun!”

(p. A13) If he had followed instructions from his boss, George Laurer might never have succeeded in designing the Universal Product Code.

In 1971, a supervisor at International Business Machines Corp. told the electrical engineer to devise a bar code based on previous models involving circular symbols resembling dart boards. While the boss was on vacation, Mr. Laurer concluded that little circles wouldn’t do, partly because smears of ink left by printing presses could scramble the code. Instead, he and others came up with a row of stripes, whose varying width and spacing conveyed a reliable code.

. . .

. . . , as he noted in the title of his memoir, “Engineering Was Fun!”

For the full obituary, see:

James R. Hagerty. “Bar Code Designer Defied Instructions.” The Wall Street Journal (Saturday, December 14, 2019): A13.

(Note: ellipses added.)

(Note: the online version of the obituary has the date Dec. 12, 2019 and has the title “George Laurer, Defying Instructions, Created Universal Bar Code.”)

Laurer’s memoir, mentioned above, is:

Laurer, George J. Engineering Was Fun! 3rd ed. Morrisville, NC: Lulu.com, 2012.

Firm Founders “Learned to Cope With a Lot of Adversity and Have a Lot of Resilience”

(p. B6) I’m a sucker for good stories about the founding of companies.

Yvon Chouinard started apparel maker Patagonia in a chicken coop; James Dyson went through 5,000 prototypes on his way to inventing a bagless vacuum cleaner; Steve Ellis opened Chipotle burrito shops simply to earn enough money to start a gourmet restaurant (he never got that far).

Airbnb Inc.’s story takes the cake. In 2008, a couple entrepreneurial types living on Ramen noodles in San Francisco cooked up an online home-sharing scheme. They recruited a computer scientist, funded their idea in the early days by maxing out credit cards and selling politically-themed cereal boxes, and held on until their company shook up the entire lodging industry.

. . .

“There’s this crazy idealism that founders have,” Brian Chesky, one of those Airbnb founders and the company’s chief executive, told me this week in a video chat. “They’ve learned to cope with a lot of adversity and have a lot of resilience.”

For the full commentary, see:

John D. Stoll. “ON BUSINESS; Airbnb Defied the Startup Odds. Will It Survive a Pandemic?” The Wall Street Journal (Saturday, April 18, 2020): B6.

(Note: ellipsis added.)

(Note: the online version of the commentary has the date April 17, 2020, and has the title “ON BUSINESS; Airbnb Defied the Odds of Startup Success. How Will It Survive a Pandemic?”)

Small Is Not Always Beautiful

(p. A16) Zaid Kurdieh has so many fava beans growing at his farm in upstate New York that he could send 4,000 pounds a week to the best chefs in New York City. In Kentucky, Robert Eversole and Thomas Sargent planted enough winter greens to fill the all the salad bars at the University of Kentucky and still have enough left over to feed fans at the state’s two major spring horse races.

But the coronavirus pandemic has postponed the Kentucky Derby and shut the university. And in New York, chefs who would normally be shelling Mr. Kurdieh’s fava beans for their spring menus have closed their restaurants.

So these small farmers, like many others across the country who spent decades building a local, sustainable agricultural system, are staring at their fields and wondering what to do now that the table has been kicked out from under the modern farm-to-table movement.

. . .

Farm-to-table — the term has become a fixture in the culinary lexicon — started in the 1970s, when Chez Panisse and a handful of other restaurants hatched what then seemed like a radical notion: Build menus from food grown by nearby farmers who are thoughtful about everything from the seeds they select and the soil they grow them in to the communities they feed.

That idea grew into a pipeline connecting farmers, ranchers and chefs that in 2019 had generated $12 billion in income for small-scale producers including cheesemakers and vintners. Governments, hospitals and schools have come to see the value in buying locally grown food. No Silicon Valley tech company worth its stock price would dare to design a cafeteria without local food.

Since the pandemic hit, that conduit has shut down. The loss in sales could run as high as $689 million, with much higher costs in jobs and other businesses that make up the farm-to-table economic ecosystem, according to a report compiled in March by the National Sustainable Agriculture Coalition.

For the full story, see:

Kim Severson. “Farm-to-Table Falters, and Growers Are in Limbo.” The New York Times (Friday, April 10, 2020): A16.

(Note: ellipsis added.)

(Note: the online version of the story has the date April 9, 2020, and has the title “The Farm-to-Table Connection Comes Undone.”)

Low Quality Parts from Corrupt Contractors Endanger Russian Sailors in Deep-Diving Subs

(p. A22) OFF THE COAST OF NORWAY — There could hardly have been a more terrifying place to fight a fire than in the belly of the Losharik, a mysterious deep-diving Russian submarine.

. . .

A fire on any submarine may be a mariner’s worst nightmare, but a fire on the Losharik was a threat of another order altogether. The vessel is able to dive far deeper than almost any other sub, but the feats of engineering that allow it do so may have helped seal the fate of the 14 sailors killed in the disaster.

. . .

(p. A23) As for the accident itself, few expressed surprise that a jewel of the Russian submarine fleet might catch fire not very far from its home base — probably in water no more than 1,000 feet deep — leaving most of its crew dead. The Russians, some experts said, seem to have a greater tolerance for risk than the West.

. . .

Mr. Lobner, the former American submarine officer, said “we have nothing except unmanned vehicles” operating at such depths.

Still, while some see an engineering marvel, others see evidence that Russia may be unable to build the kind of sophisticated, autonomous underwater drones the United States appears to rely on.

“They would rather adapt existing systems, modernize them, and try to muddle through,” Mr. Boulègue said. “So, no wonder these things keep exploding,” he said. Mr. Boulègue believes accidents have been far more common than publicly known.

John Pike, director of the think tank GlobalSecurity.org, said the Losharik fire suggested that the Russian military was still contending with some longstanding issues: corrupt contractors, and problems with quality control in manufacturing, spare parts supply chains and maintenance.

“I assume that every other sub in the Russian fleet has similar problems,” Mr. Pike said. “I just think the whole thing is held together with a lot of baling wire and spit.”

For the full story, see:

James Glanz and Thomas Nilsen. “A Deep-Diving Sub, a Deadly Fire And Russia’s Secret Undersea Agenda.” The New York Times (Tuesday, April 21, 2020): A22-A23.

(Note: ellipses added.)

(Note: the online version of the story was updated April 21, 2020, and has the title “A Deep-Diving Sub. A Deadly Fire. And Russia’s Secret Undersea Agenda.”)

Entrepreneurially Nimble Amish Pivot to Make Face Masks

(p. A9) SUGARCREEK, Ohio — On April 1, John Miller, a manufacturer here with deep connections to the close-knit Amish community of Central Ohio, got a call from Cleveland Clinic. The hospital system was struggling to find protective face masks for its 55,000 employees, plus visitors. Could his team sew 12,000 masks in two days?

He appealed to Abe Troyer with Keim, a local lumber mill and home goods business and a leader in the Amish community: “Abe, make a sewing frolic.” A frolic, Mr. Miller explained, “is a colloquial term here that means, ‘Get a bunch of people. Throw a bunch of people at this.’”

A day later, Mr. Troyer had signed up 60 Amish home seamstresses, and the Cleveland Clinic sewing frolic was on.

. . .

Almost overnight, a group of local industry, community and church leaders has mobilized to sustain Amish households by pivoting to work crafting thousands of face masks and shields, surgical gowns and protective garments from medical-grade materials. When those run scarce, they switch to using gaily printed quilting fabric and waterproof Tyvek house wrap.

For the full story, see:

Elizabeth Williamson. “In Ohio, Amish Families Pivot to Make Medical Gear.” The New York Times (Friday, April 10, 2020): A9.

(Note: ellipsis added.)

(Note: the online version of the story was updated April 16, 2020, and has the title “In Ohio, the Amish Take On the Coronavirus.”)

You Build Your Dream “and You Don’t Let Anybody Stop You”

(p. A10) Though he never became a household name, Chuck Peddle was among the peers of Steve Jobs and Bill Gates in the 1970s who transformed personal computers from curiosities for geeky hobbyists into essential tools for the masses.

Mr. Peddle led a team at MOS Technology Inc. that designed a microprocessor priced at $25, around a 10th of the cost of competing devices. The MOS 6502, introduced in 1975, served as the electronic brain for some of the earliest personal computers, including the Apple I and II, as well as for videogame consoles.

The microprocessor’s low price changed the economics for personal-computer makers, allowing them to offer higher performance at affordable prices, said Douglas Fairbairn, a director at the Computer History Museum in Mountain View, Calif.

. . .

In an interview last March with the University of Maine’s alumni magazine, he summed up his engineering philosophy: “You take a dream, and you build a dream, and you keep building on it and you don’t let anybody stop you.”

For the full obituary, see:

James R. Hagerty. “Engineer Helped Launch Personal Computer Era.” The Wall Street Journal (Satursday, January 4, 2020): A10.

(Note: ellipsis added.)

(Note: the online version of the obituary has the date Jan. 1, 2020 and has the title “Chuck Peddle’s $25 Microprocessor Ignited Computer Market.”)

Starkweather Never Imagined How Low the Price of a Laser Printer Would Fall

(p. A20) Gary Starkweather, an engineer and inventor who designed the first laser printer, bringing the power of the printing press to almost anyone, died on Dec. 26 [2020] at a hospital in Orlando, Fla.

. . .

Mr. Starkweather was working as a junior engineer in the offices of the Xerox Corporation in Rochester, N.Y., in 1964 — several years after the company had introduced the photocopier to American office buildings — when he began working on a version that could transmit information between two distant copiers, so that a person could scan a document in one place and send a copy to someone else in another.

He decided that this could best be done with the precision of a laser, another recent invention, which can use amplified light to transfer images onto paper. But then he had a better idea: Rather than sending grainy images of paper documents from place to place, what if he used the precision of a laser to print more refined images straight from a computer?

. . .

Because his idea ventured away from the company’s core business, copiers, his boss hated it. At one point Mr. Starkweather was told that if he did not stop working on the project, his entire team would be laid off.

. . .

But he soon finagled a move to the company’s new research lab in Northern California, where a group of visionaries was developing what would become the most important digital technologies of the next three decades, including the personal computer as it is known today.

At the Palo Alto Research Center, or PARC, Mr. Starkweather built the first working laser printer in 1971 in less than nine months. By the 1990s, it was a staple of offices around the world. By the new millennium, it was nearly ubiquitous in homes as well.

. . .

His father owned a local dairy; his mother was a homemaker. Their home was near a junk shop, where Gary would bargain for old radios, washing machines and car parts that he could tinker with in the basement, taking them apart and then putting them back together.

“As long as I didn’t blow up the house, I was allowed to do whatever I wanted down there,” he said in a 2010 interview with the Computer History Museum.

. . .

In 1997, while still at Apple, he gave a speech about the rise of the laser printer.

The first successful product sold by Xerox in the late 1970s cost more than $5,000 to manufacture, he said. He then held up a circuit board that drove the printers of the late 1990s. It cost just $38, making his product accessible to nearly any home or business.

That was not something he had ever imagined.

For the full obituary, see:

Cade Metz. “Gary Starkweather, Inventor of the Laser Printer, Is Dead at 81.” The New York Times (Thursday, January 16, 2020): A20.

(Note: ellipses, and bracketed year, added.)

(Note: the online version of the obituary has the date Jan. 15, 2020 and has the title “Gary Starkweather, Inventor of the Laser Printer, Dies at 81.”)

“Very Smart People Doing Things in Half the Time With Great Urgency and Loving It”

(p. A15) As World War II gave way to the Cold War, jet engines and nuclear weapons increased the importance of radar and the strategic significance of countering it. Mr. Westwick fast-forwards through early, tentative attempts to do so, taking the reader to Southern California in the 1970s, where two defense contractors—Lockheed and Northrop—competed to develop modern stealth aircraft.

. . .

“Stealth” is leavened with plenty of anecdotes. One engineer designs a key curve for a stealth plane called Tacit Blue by fidgeting with modeling clay while on a trip to Disneyland with his kids. Another jury-rigs an F-117 by stringing a grid of piano wire over a hollow in its exterior to block incoming radar waves. It was meant to be a stopgap but ended up becoming part of the aircraft’s design. But Mr. Westwick’s main concern is to convey a sense of what it was like to work with such collaborative intensity. As one engineer recalls: “It’s very smart people doing things in half the time with great urgency and loving it. Absolutely loving it and in a way loving the people they work with.”

For the full review, see:

Konstantin Kakaes. “BOOKSHELF; Mission: Invisible.” The Wall Street Journal (Thursday, January 30, 2020): A15.

(Note: ellipsis added.)

(Note: the online version of the review has the date Jan. 29, 2020, and has the title “BOOKSHELF; ‘Stealth’ Review: Mission Invisible.”)

The book under review, is:

Westwick, Peter. Stealth: The Secret Contest to Invent Invisible Aircraft. New York: Oxford University Press, 2020.

In Covid-19 Lockdown, Cars Allow a Private Escape from Crowded Noisy Homes

(p. D6) Public spaces are hard to safely navigate, or totally off-limits and, as a result, I haven’t felt this strongly about my car since I was 16 — not just grateful, but deeply attached. Not just attached, but somehow amalgamated.

Every car is a getaway, even when it’s parked.

In my neighborhood, where so many people live in multigenerational homes, parked cars now double as quiet meeting spaces, meditation rooms, listening stations, nap pods, whatever extra spaces we need.

We sip coffee, fight loudly and make out in our cars. We eat snacks and take important phone calls and watch TikTok videos and put the seats way back and just breathe.

I haven’t seen my brother, who lives 15 minutes away from me, in weeks. He uses his tiny car as an office. Never mind that the floor is covered in Cheerios, and the windows are dotted with peeling stickers.

Week Three of lockdown, and it’s a privilege if you can work safely, in isolation, if you can escape momentarily into your car. Even if — especially if — you have nowhere else to go but home.

For the full commentary, see:

Tejal Rao. “Car Culture Has a New Meaning.” The New York Times (Wednesday, April 1, 2020): D6.

(Note: the online version of the commentary has the date March 31, 2020, and has the title “Dining and Driving on the Empty Freeways of Los Angeles.”)

If Jeff Bezos Really Wanted to Reverse Global Warming

(p. A15) Jeff Bezos’ $10 billion commitment to fight climate change, which he announced last week, brings to mind an episode of “South Park” that aired during the financial crisis. A succession of characters put their money into the market only to see it go instantly to zero before their eyes.

. . .

There’s one way Mr. Bezos might make a real splash and possibly even a difference. With his Blue Origin venture he adopted a “just do it” attitude toward spaceflight. Mr. Bezos could adopt the same “just do it” approach to testing the hypothesis that warming could be halted by using aircraft to distribute inert aerosols in the upper atmosphere to block a small amount of sunlight reaching the earth. A highly reputable climate warrior, New York University’s Gernot Wagner, estimates that around $2 billion a year would be enough to offset the warming seen so far. Other researchers have produced similar estimates.

For the full commentary, see:

Holman W. Jenkins, Jr. “BUSINESS WORLD; How Bezos Can Influence Climate.” The Wall Street Journal (Wednesday, February 26, 2020): A15.

(Note: ellipsis added.)

(Note: the online version of the commentary has the date Feb. 25, 2020, and has the same title as the print version.)

Gernot Wagner’s aerosol injection research has been published in:

Smith, Wake, and Gernot Wagner. “Stratospheric Aerosol Injection Tactics and Costs in the First 15 Years of Deployment.” Environmental Research Letters 13, no. 12 (Nov. 23, 2018): 1-23.