(p. C6) The American Medical Association is hulking mad at Marvel Studios.
Last week, the advocacy arm of the powerful physicians’ group unleashed a tsk-tsk campaign against “The Incredible Hulk,” a Marvel film that opened on Friday and is distributed by Universal Pictures. The complaint was of “gratuitous depictions of smoking.”
In the movie, which drew a PG-13 rating from the Motion Picture Association of America, Gen. Thunderbolt Ross, a bad guy played by William Hurt, is rarely seen without a smoke-spewing cigar. (Presumably, the physicians’ association worries that children who identify with the authoritarian general — who wants to annihilate the Hulk, played by Edward Norton — may be tempted to pick up the habit.)