Profits on Economics Documentary May Not Be Dismal

(p. B6) If Steven D. Levitt and Stephen J. Dubner, the authors of “Freakonomics,” were to examine the movie business, they might ask: Why do documentary filmmakers keep doing it?

It can’t be the money, because the world is awash in documentaries that make little at the box office or are not distributed at all. Occasionally, though, a documentary makes a buck for those involved — and the new documentary based on “Freakonomics” could do just that.
Magnolia Pictures is expected to announce on Monday that it has acquired domestic distribution rights to the film, which was produced by the Green Film Company and directed, in parts, by a series of well-known documentarians. Those include Alex Gibney (“Taxi to the Dark Side”), Rachel Grady and Heidi Ewing (“Jesus Camp”), Morgan Spurlock (“Super Size Me”), Eugene Jarecki (“Why We Fight”) and Seth Gordon (“The King of Kong”).
“Freakonomics,” the film, got started when Chad Troutwine, a producer who worked on an earlier multidirector movie, “Paris, Je T’aime,” became interested in the best-selling book, which looks into matters like the socioeconomic implications of baby naming.

For the full story, see:
MICHAEL CIEPLY. “‘Freakonomics’ Documentary May Be a Rarity: Profitable.” The New York Times (Mon., April 5, 2010): B6.
(Note: the online version of the story is dated April 4, 2010.)

The source information on the revised edition of the Freakonomics book is:
Levitt, Steven D., and Stephen J. Dubner. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Revised and Expanded ed. New York: William Morrow, 2006.

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