Even with Subsidies and High Gas Prices, Electric Cars Cost More

(p. 12) The Ford Focus Electric has a base price of $39,995 — minus a $7,500 federal tax credit and a $2,500 rebate in California. That puts its tab at $30,000, some $7,000 above the upscale Focus Titanium. I can hear the electric naysayers exclaiming “Aha! You won’t make back the savings at the pumps.” That’s despite $4 gasoline, and the Focus Electric’s 110 m.p.g. equivalent rating.
But when buying any new car, especially an innovative model of any kind, emotions, aesthetics and externalities eclipse economics.

For the full story, see:
BRADLEY BERMAN. “BEHIND THE WHEEL; 2012 FORD FOCUS ELECTRIC; The Battery-Driven Car Just Got a Lot More Normal.” The New York Times, SportsSunday (Sun., May 6, 2012): 12.
(Note: online version of the story is dated May 4, 2012.)

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