Category: Musk, Elon

Cocoa Beach Thrives During Private Space Race

(p. B6) Jeff Bezos and Elon Musk are racing to send people into outer space and eventually to the moon and Mars. They are already improving the fortunes of a coastal Florida city that is home to their budding space ambitions.

Cocoa Beach, which sits south of Cape Canaveral on the Atlantic coast, was hit hard by the 2009 recession and the subsequent end to the National Aeronautics and Space Administration’s space shuttle program. The economic downturn and space program’s demise led to large-scale layoffs and a reduction in tourism.

Now the city of 11,000 is in the middle of a resurgence as the private space industry’s rocket launches bring jobs and visitors back. Blue Origin LLC has built a rocket factory north of Cocoa Beach. The company—founded by Mr. Bezos, the chief executive of Amazon.com Inc. —plans to launch its New Glenn rocket from Cape Canaveral in 2021. Blue Origin hopes one day to bring people to the moon.

Space Exploration Technologies Corp., known as SpaceX, is holding test launches on the cape and is expected to shoot a rocket with 60 satellites into space this week—and, at some point, send people on a mission to Mars. SpaceX was founded by Mr. Musk, who is also a founder of Tesla Inc.

For the full story, see:

Konrad Putzier. “Florida City Buoyed by Space Race.” The Wall Street Journal (Wednesday, May 22, 2019): B6.

(Note: the online version of the story has the date May 21, 2019, and has the title “Space Rockets Spark Property Boom on Florida Coast.”)

Intense Scaringe Self-Funded Start of Audacious Rivian

(p. B1) NORMAL, Ill. — By definition, the time of the world’s richest man is pretty valuable. But early last fall, Jeff Bezos sought out a 36-year old entrepreneur named R.J. Scaringe and spent the better part of a day in Plymouth, Mich., at the company he founded, Rivian.

Mr. Bezos got a preview of Rivian’s electric pickup truck and sport utility vehicle and liked what he saw. Not long after his visit, Amazon led a $700 million investment in Rivian. Two months later, in April, Ford Motor invested $500 million. All told, Rivian has raised $1.7 billion without selling a single truck or S.U.V.

. . .

(p. B6) Rivian is promising to do for trucks what Tesla did for luxury cars.

That’s where the similarities between the two electric automobile makers end. Even as Tesla and its brash chief executive, Elon Musk, made headlines by setting and falling short of some audacious goals, Mr. Scaringe and Rivian have spent a decade fine-tuning their designs.

. . .

Mr. Scaringe founded Mainstream Motors, the business that would later become Rivian, in 2009 after completing a doctorate in mechanical engineering at the Massachusetts Institute of Technology.

His timing was odd to say the least — the financial crisis had made investors skittish, and the bankruptcies of General Motors and Chrysler did not bode well for an automotive start-up.

Family and friends provided the initial funding, and Mr. Scaringe and his father both took out second mortgages to raise money. Continue reading “Intense Scaringe Self-Funded Start of Audacious Rivian”

“Ridiculous” to Project “Our Psychology into the Machines”

(p. A8)  . . .  the soft-spoken, 55-year-old Canadian computer scientist, a recipient of this year’s A.M. Turing Award — considered the Nobel Prize for computing — prefers to see the world though the idealism of “Star Trek” rather than the apocalyptic vision of “The Terminator.”

“In ‘Star Trek,’ there is a world in which humans are governed through democracy, everyone gets good health care, education and food, and there are no wars except against some aliens,” said Dr. Bengio, whose research has helped pave the way for speech- and facial-recognition technology, computer vision and self-driving cars, among other things. “I am also trying to marry science with how it can improve society.”

. . .

Cherri M. Pancake, the president of the Association for Computing Machinery, which offers the $1 million award, credited Dr. Bengio and two other luminaries who shared the prize, Geoffrey Hinton and Yann LeCun, with laying the foundation for technologies used by billions of people. “Anyone who has a smartphone in their pocket” has felt their impact, she said, noting that their work also provided “powerful new tools” in the fields of medicine, astronomy and material sciences.

Despite all the accolades, Dr. Bengio recoils at scientists being turned into celebrities. While Dr. Hinton works for Google and Dr. LeCun is the chief A.I. scientist at Facebook, Dr. Bengio has studiously avoided Silicon Valley in favor of a more scholarly life in Montreal, where he also co-founded Element A.I., a software company.

“I’m not a fan of a personalization of science and making some scientists stars,” said Dr. Bengio, a self-described introvert, who colleagues say is happiest when hunched over an algorithm. “I was maybe lucky to be at the right time and thinking the right things.”

Myriam Côté, a computer scientist who has worked with Dr. Bengio for more than a decade, described him as an iconoclast and freethinker who would feel stymied by the strictures of Silicon Valley. A communitarian at heart, she said, he shuns hierarchy and is known for sharing the profits from his own projects with younger, less established colleagues.

“He wants to create in freedom,” she said. Citing the credo of student rebels in 1968 in Paris, where Dr. Bengio was born, she said his philosophy was: “It is forbidden to forbid.”

That, in turn, has informed his approach to A.I.

Even as Stephen Hawking, the celebrated Cambridge physicist, warned that A.I. could be “the worst event in the history of our civilization,” and the billionaire entrepreneur Elon Musk has cautioned it could create an “immortal dictator,” Dr. Bengio has remained more upbeat.

. . .

. . .  he dismissed the “Terminator scenario” in which a machine, endowed with human emotions, turns on its creator. Machines, he stressed, do not have egos and human sentiments, and are not slaves who want to be freed. “We imagine our creations turning against us because we are projecting our psychology into the machines,” he said, calling it “ridiculous.”

For the full story, see:

Dan Bilefsky.  “THE SATURDAY PROFILE; Teaching a Generation of Machines, Far From the Spotlights of Silicon Valley.”  The New York Times (Saturday, March 30, 2019):  A8.

(Note:  ellipses added.)

(Note:  the online version of the story has the date March 29, 2019, and has the title “THE SATURDAY PROFILE;  He Helped Create A.I. Now, He Worries About ‘Killer Robots’.”)

Technologies That Enable Driverless Cars May Also Enable Virtual Experiences That Reduce Desire to Drive

(p. A13) Audi, at the 2013 Las Vegas Consumer Electronics Show, unveiled a self-driving vehicle, supposedly soon to be available to the public, which would handle highway driving until it didn’t, at which point a passenger would be expected to take over within seconds. Elon Musk seemingly promised every year that a completely capable self-driving car was just a year away. . . .
Toyota, at the same time, was routinely ignored for saying the new technology would compensate for a driver’s errors long before it was ready to accommodate his desire to be doing something else.
. . .
Toyota was right. For the foreseeable future, autonomous features will mainly serve to stop us from screwing up. And yet what’s being cooked up today may prove more transformative in the long run than even the hype-mongers predicted.
Take the machine vision, 3-D mapping and ubiquitous low-latency broadband networks needed to make driverless cars possible. These technologies will also make many trips superfluous. They will bring us not just convincing simulations but improvements: If a rain is falling the day you want to visit Venice, punch in better weather. And why drive to a mall when a virtual store can bring you a selection of items designed to your tastes, which you can even sample virtually?
The signs are already visible. On average, each of us drives less per year than we did in 2004. More Americans work at home, watch Netflix instead of venturing to the movies, and rely on Peapod and Amazon to save them trips to the grocer. For all the blue-sky thinking about how self-driving cars might change vehicle-ownership patterns and urban planning, it’s always assumed people crave to be more mobile. Like many technological forecasts, these visions may be slightly off-kilter from the future that actually unfolds.

For the full commentary, see:
Holman W. Jenkins, Jr. “BUSINESS WORLD; Self-Driving Car Returns to Earth.” The Wall Street Journal (Wednesday, Dec. 1, 2018): A13.
(Note: ellipses added.)
(Note: the online version of the commentary has the date Nov. 30, 2018.”)

Musk Jabs the SEC as “the Shortseller Enrichment Commission”

(p. B1) Elon Musk risked reigniting a battle with federal securities regulators on Thursday when he appeared to openly mock the Securities and Exchange Commission only days after the Tesla Inc. chief executive settled fraud charges with the agency.
Seemingly without prompt, Mr. Musk sent a tweet in the early afternoon that suggested the SEC was enriching investors betting against the electric-car maker. “Just want to [say] that the Shortseller Enrichment Commission is doing incredible work,” Mr. Musk tweeted. “And the name change is so on point!”

For the full story, see:
Tim Higgins and Gabriel T. Rubin. “Tweet by Elon Musk Takes Jab at the SEC.” The Wall Street Journal (Saturday, October 5, 2018): B1 & B4.
(Note: the online version of the story has the date Oct. 4, 2018, and has the title “Elon Musk Tweet Mocks the Securities and Exchange Commission.”)

“Tesla Is His Baby”

(p. B5) “Tesla is his baby,” said Deepak Ahuja, Tesla’s chief financial officer. “He takes it extremely personally.”
. . .
In preparing the assembly lines, Mr. Musk became convinced that the process should be close to fully automated, using robots rather than humans whenever possible. Doing so, he believed, could make cars move through the factory at one meter per second, 10 to 20 times the speed of existing lines.
So Tesla built a factory with hundreds of robots, many programmed to perform tasks that humans could easily do. One robot, which Mr. Musk nicknamed the “flufferbot,” was designed to simply place a sound-dampening piece of fiberglass atop the battery pack.
But the flufferbot never really worked. It would fail to pick up the fiberglass, or put it in the wrong place, frequently delaying production. It was eventually replaced by factory workers.
Mr. Musk has accepted responsibility for some of these missteps, occasionally with humor. In late June, he wore a T-shirt depicting a robot that passes butter. It was an inside joke, lampooning the notion of technology for technology’s sake.
After the debacle, Mr. Musk tweeted: “Excessive automation at Tesla was a mistake. To be precise, my mistake. Humans are underrated.”
. . .
“He is absolutely working incredibly hard, but Elon has always worked incredibly hard,” said Mr. Ahuja, Tesla’s chief financial officer. “He’s very tough, too. He can eat glass.”
. . .
“I know that it has been a difficult year for him,” said Gwynne Shotwell, the SpaceX president and chief operating officer. “Not because he’s frowning or throwing things, but because I can tell he’s physically exhausted.”

For the full story, see:
David Gelles. “In Elon Musk’s World, Brakes Are for Cars, Not C.E.O.s.” The New York Times (Wednesday, Aug. 29, 2018): B1 & B5.
(Note: ellipses added.)
(Note: the online version of the story has the date Aug. 28, 2018, and has the title “MARSEILLE DISPATCH; Yes, There Is a French McDonald’s That Is Beloved (by Its Staff).”)

“I’d Rather Be Optimistic and Wrong than Pessimistic and Right”

(p. A17) There is no question that Tesla’s culture is different from that of conventional automakers or even other Silicon Valley companies — . . . . That is largely by Mr. Musk’s design, and certainly reflects his outsize presence. His web appearance late Thursday [Sept. 6, 2018] was the latest evidence.
He was the guest of the comedian Joe Rogan, an advocate for legalizing marijuana, and the repartee included an exchange over what Mr. Musk was smoking.
“Is that a joint, or is it a cigar?” Mr. Musk asked after his host took out a large joint and lit it up.
“It’s marijuana inside of tobacco,” Mr. Rogan replied, and he asked if Mr. Musk had ever had it.
“Yeah, I think I tried one once,” he replied, laughing.
The comedian then asked if smoking on air would cause issues with stockholders, to which Mr. Musk responded, “It’s legal, right?” He then proceeded to take a puff. Marijuana is legal for medical and recreational use in California, where the interview was recorded.
After Mr. Musk announced on Aug. 7 that he intended to take Tesla private at $420 a share, there was speculation that the figure was chosen because “420” is a code for marijuana in the drug subculture.
In an interview with The New York Times while the gambit was still in play, Mr. Musk didn’t deny a connection. But he did try to clarify his state of mind in hatching the plan — and the shortcomings of mind-altering.
“It seemed like better karma at $420 than at $419,” he said. “But I was not on weed, to be clear. Weed is not helpful for productivity. There’s a reason for the word ‘stoned.’ You just sit there like a stone on weed.”
. . .
If he is feeling any insecurity, it was not reflected in his webcast with Mr. Rogan. He appeared at ease, sipping whiskey, and spoke, at one point, about artificial intelligence and how it could not be controlled.
“You kind of have to be optimistic about the future,” Mr. Musk said. “There’s no point in being pessimistic. I’d rather be optimistic and wrong than pessimistic and right.”

For the full story, see:
Neal E. Boudette. “‘Tesla Stock Dips As Musk Puffs On … What?” The New York Times (Saturday, Sept. 8, 2018): A1 & A17.
(Note: ellipses in quotes, and bracketed date, added; ellipsis in title, in original.)
(Note: the online version of the story has the date Sept. 7, 2018, and has the title “‘Tesla Shaken by a Departure and What Elon Musk Was Smoking.”)

Zuckerberg Calls Musk “Pretty Irresponsible” on A.I. “Doomsday” Fears

(p. 1) SAN FRANCISCO — Mark Zuckerberg thought his fellow Silicon Valley billionaire Elon Musk was behaving like an alarmist.
Mr. Musk, the entrepreneur behind SpaceX and the electric-car maker Tesla, had taken it upon himself to warn the world that artificial intelligence was “potentially more dangerous than nukes” in television interviews and on social media.
So, on Nov. 19, 2014, Mr. Zuckerberg, Facebook’s chief executive, invited Mr. Musk to dinner at his home in Palo Alto, Calif. Two top researchers from Facebook’s new artificial intelligence lab and two other Facebook executives joined them.
As they ate, the Facebook contingent tried to convince Mr. Musk that he was wrong. But he wasn’t budging. “I genuinely believe this is dangerous,” Mr. Musk told the table, according to one of the dinner’s attendees, Yann LeCun, the researcher who led Facebook’s A.I. lab.
Mr. Musk’s fears of A.I., distilled to their essence, were simple: If we create machines that are smarter than humans, they could turn against us. (See: “The Terminator,” “The Matrix,” and “2001: A Space Odyssey.”) Let’s for once, he was saying to the rest of the tech industry, consider the unintended consequences of what we are creating before we unleash it on the world.
. . .
(p. 6) Since their dinner three years ago, the debate between Mr. Zuckerberg and Mr. Musk has turned sour. Last summer, in a live Facebook video streamed from his backyard as he and his wife barbecued, Mr. Zuckerberg called Mr. Musk’s views on A.I. “pretty irresponsible.”
Panicking about A.I. now, so early in its development, could threaten the many benefits that come from things like self-driving cars and A.I. health care, he said.
“With A.I. especially, I’m really optimistic,” Mr. Zuckerberg said. “People who are naysayers and kind of try to drum up these doomsday scenarios — I just, I don’t understand it.”

For the full story, see:
Cade Metz. “Moguls and Killer Robots.” The New York Times, SundayBusiness Section (Sunday, June 10, 2018): 1 & 6.
(Note: ellipsis added.)
(Note: the online version of the story has the date June 9, 2018, and has the title “Mark Zuckerberg, Elon Musk and the Feud Over Killer Robots.”)

Regulations Support Car Incumbents and Undermine Tesla Profitability

(p. A13) . . . governments everywhere have decided, perversely, that electric cars will not be profitable. In every major market–the U.S., Europe, China–the same political dispensation now applies: Established auto makers effectively will be required to make and sell electric cars at a loss in order to continue profiting from gas-powered vehicles.
This has rapidly become the institutional structure of the electric-car industry world-wide, for the benefit of the incumbents, whether GM in the U.S. or Daimler in Germany. Let’s face it, the political class always had a bigger investment in these incumbents than it ever did in Tesla.
Tesla has a great brand, great technology and great vehicles. To survive, it also needs to mate itself to a nonelectric pickup truck business. . . .
We’ll save for another day the relating of this phenomenon to Mr. Musk’s recently erratic behavior and pronouncements. . . . Keep your eye on the bigger picture–the bigger picture is the global regulatory capture of the electric car moment by the status quo. And note the irony that Tesla’s home state of California was the original pioneer of this insiders’ regulatory bargain with its so-called zero-emissions-vehicle mandate.
Electric cars were going to remain a niche in any case, but public policy is quickly ruling out the possibility (which Tesla needed) of them at least being a profitable niche.

For the full commentary, see:
Holman W. Jenkins, Jr. “BUSINESS WORLD; A Tesla Crackup Foretold; The real problem is that governments everywhere have ordained that electric cars will be sold at a loss.” The Wall Street Journal (Saturday, June 23, 2018): A13.
(Note: ellipses added.)
(Note: the online version of the commentary has the date June 22, 2018.)

In a Robustly Redundant Labor Market Most “Will Find New Jobs Quickly”

(p. A1) Tesla Inc. on Tuesday [June 12, 2018] said it will cut about 9% of its workforce in an effort to deliver its first profit during a make-or-break period of building a mass-market electric car.
The layoffs of about 3,500 employees come as Chief Executive Elon Musk reorganizes Tesla’s management structure to make it flatter, and as the company tries to ramp up production of the all-electric Model 3 compact sedan.
In a memo to employees, Mr. Musk said the job cuts are mostly aimed at salaried staff and won’t affect production workers assembling the company’s vehicles. “This will not affect our ability to reach Model 3 production targets in the coming months,” he wrote.
. . .
(p. A8) “What drives us is our mission to accelerate the world’s transition to sustainable, clean energy, but we will never achieve that mission unless we eventually demonstrate that we can be sustainably profitable,” Mr. Musk wrote in the email to employees Tuesday. “That is a valid and fair criticism of Tesla’s history to date.”
. . .
On Twitter, Mr. Musk acknowledged that he was losing good people. “I think they will find new jobs quickly,” he said.

For the full story, see:
Higgins, Tim. “Tesla to Cut Workforce by 9%, In Bid for Sustainable Profit.” The Wall Street Journal (Wednesday, June 13, 2018): A1 & A8.
(Note: ellipses, and bracketed date, added.)
(Note: the online version of the story has the date June 12, 2018, and has the title “Tesla Cutting About 9% of Global Workforce.”)

“NASA as a Bloated and Unimaginative Bureaucracy”

(p. 10) “The Space Barons,” by Christian Davenport, a Washington Post reporter, is an exciting narrative filled with colorful reporting and sharp insights. The book sparkles because of Davenport’s access to the main players and his talent for crisp storytelling.
. . .
One of the first private pioneers was Burt Rutan, a mutton-chopped aircraft designer who regarded NASA as a bloated and unimaginative bureaucracy and in 1982 founded a company called Scaled Composites that designed aircraft so innovative that, as Davenport writes, “it was as if his inspiration came not just from the laws of aerodynamics but from Picasso.” One of his ideas was for a manned aircraft that could reach the edge of space and then fold its wings upward to act as a feather allowing the craft to re-enter the earth’s atmosphere, land on a runway, and be reused. It would become his entry in the Ansari X Prize, which offered $10 million for the first private company that could launch a reusable vehicle to space twice within two weeks.
Rutan attracted two billionaire partners. The first was the Microsoft co-founder Paul Allen, who as a schoolboy in Seattle yearned to become an astronaut but, being nearsighted, realized that was impossible so spent his time coding in the school’s computer room with his friend Bill Gates. Rutan’s second partner was the toothy goldilocked Richard Branson, a thrill-addicted serial adventurer and entrepreneur who was as enthusiastic about publicity as Allen was averse to it. Branson’s personal motto for his company, Virgin, was “Screw it, let’s do it,” which was no longer a guiding principle at NASA, and he created Virgin Galactic with the goal of taking tourists into space. “Paul, isn’t this better than the best sex you ever had?” Branson asked Allen during one test flight as the spaceship climbed higher.
In 2004, Rutan’s craft (with a Virgin logo on its tail) flew twice to space and back to win the X Prize. At the celebration, Rutan took a shot at NASA. “I was thinking a little bit about that other space agency, the big guys,” he said. “I think they’re looking at each other now and saying, ‘We’re screwed.'”
. . .
At the end of 2015, within a month of each other, Musk and Bezos both launched rockets that returned safely to earth and were reusable. For the moment, Musk the hare had darted ahead: His powerful Falcon 9 rocket had lifted a payload into orbit, whereas Bezos’ smaller New Shepard craft had merely gone up into the edge of space and returned. But as happens with scrappy entrepreneurial business competitors, in contrast to government bureaucracies, Bezos and Musk were goading each other on. And unlike the race between the tortoise and the hare, they can both triumph — as can, one hopes, Richard Branson and others.

For the full review, see:
Walter Isaacson. “The Right Stuff.” The New York Times Book Review (Sunday, April 29, 2018): 10.
(Note: ellipses added.)
(Note: the online version of the review has the date April 24, 2018, and has the title “In This Space Race, Jeff Bezos and Elon Musk Are Competing to Take You There.”)

The book under review, is:
Davenport, Christian. The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos. New York: PublicAffairs, 2018.