Musk’s Slow Hunch May Be Undone by Smaller Satellites

(p. B3) SpaceX ‘s long-delayed Falcon Heavy rocket, slated for its maiden flight on Tuesday [February 6, 2018], faces uncertain commercial prospects and lacks a clear role in efforts to send U.S. astronauts back to the moon or deeper into the solar system.
The company conceived the rocket at the beginning of the decade, when SpaceX was an underdog fighting to increase its share of launches and needed a beefed-up alternative to a fleet of underpowered boosters. But after spending some $1 billion and grappling with five years of delays and huge technical challenges related to reliably harnessing power from 27 engines, the company is contending with significantly eroded commercial demand for such a potent heavy-lift booster.
The primary reason for the weakened demand is that both national security and corporate satellites continue to get smaller and lighter. So now, even if it performs as advertised, the Falcon Heavy might be Elon Musk’s biggest contrarian bet since he founded SpaceX over 15 years ago.

For the full story, see:
Andy Pasztor. “SpaceX Launch to Test Contrarian Bet.” The Wall Street Journal (Monday, Feb. 5, 2018): B3.
(Note: bracketed date added.)
(Note: the online version of the story has a date of Feb. 4, 2018, and has the title “New Falcon Heavy Rocket Represents a Major Bet for SpaceX.”)

Musk Poured PayPal Money into SpaceX and Tesla

(p. A15) Mr. Musk’s first success was X.com, an email payment company. It merged with Peter Thiel’s Confinity to form PayPal–and avoid competition. They had the market to themselves for a long time because fraud, especially from Eastern Europe, was so rampant on early internet payment platforms. They solved the fraud problem and enjoyed an uncontested market, eventually selling for $1.5 billion to eBay .
Then Mr. Musk headed further into the future. He took the nine-figure payout from PayPal and pushed ahead with SpaceX, Tesla and Solar City. Literally his last $20 million went to Tesla in 2008. “I was tapped out. I had to borrow money for rent after that,” he later recalled.
. . .
[Google’s Larry] Page reportedly once told a venture capitalist, “You know, if I were to get hit by a bus today, I should leave all of it to Elon Musk.” He later explained to Charlie Rose he liked Mr. Musk’s idea of going to Mars “to back up humanity.” Good luck with that. But then again, I would love to see them try.

For the full commentary, see:
Andy Kessler. ”Elon Musk’s Uncontested 3-Pointers; What does the Tesla and SpaceX founder have in common with Stephen Curry?” The Wall Street Journal (Mon., Feb. 26, 2018): A15.
(Note: ellipsis, and bracketed words, added.)
(Note: the online version of the commentary has the date Feb. 25, 2018.)

Musk “Could Be Completely Delusional”

(p. B2) Tesla Inc. on Tuesday [January 23, 2018] unleashed a bold pay package for Chief Executive Elon Musk that again ties his compensation entirely to key performance benchmarks. This time, the goals take the electric-car maker to cosmic heights, including an ultimate aim of hitting $650 billion in market value.
. . .
Mr. Musk could net billions of dollars by hitting only a few of the milestones. Tesla said in a proxy filing the 20.26 million stock options today would have a preliminary value of about $2.62 billion. But if Tesla were to reach the audacious market value of $650 billion–as much as Amazon.com Inc. is worth today–the company said Mr. Musk’s stock award would reap him as much as $55.8 billion fully vested.
That total, however, assumes the company’s shares outstanding won’t be diluted. Tesla has added tens of millions of shares over the past several years, so that total dollar figure is unlikely.
. . .
Mr. Musk is saying, “I want to set an audacious goal, and then if I achieve it, then pay me audaciously,” said John Challenger, a longtime expert in corporate compensation as chief executive of Challenger, Gray & Christmas. “He is in some ways capturing the spirit of Silicon Valley.”
. . .
Mr. Musk had previously committed the company to reaching a market cap of $700 billion, something he reiterated last year. “I could be completely delusional, but I think I see a clear path to that outcome,” he told analysts in May.

For the full story, see:
Higgins, Tim. “Tesla Primes Musk’s Pay for Blastoff.” The Wall Street Journal (Weds., January 24, 2018): B2.
(Note: ellipses, and bracketed date, added.)
(Note: the online version of the story has the date JAN. 23, 2018, and has the title “Elon Musk Could Net Billions by Hitting Tesla’s New Milestones.” Where the wording of the two versions differs, the passages quoted above follow the wording of the online version.)

Musk Fires Under-Performing Workers to Speed Output of Mass-Market Electric Sedans

(p. B4) DETROIT — The electric-car maker Tesla fired hundreds of workers this week after a series of performance reviews conducted during the biggest expansion in the company’s history.
Tesla said Friday [Oct. 13, 2017] that the dismissals were not out of the ordinary, even though they came as the automaker tries to increase the production of its first mass-market vehicle, the Model 3 sedan.
The company has been criticized for the slow pace of its early production of the new model, which has generated hundreds of thousands of deposits from prospective buyers.
Tesla built about 25,000 vehicles in the three months that ended Sept. 30, but only 260 of those were Model 3s — considerably fewer than the 1,500 it had projected. The automaker has attributed the low production rate of the new car to unexpected bottlenecks in its manufacturing system.

For the full story, see:
BILL VLASIC. “Tesla Fires Hundreds of Workers.” The New York Times (Sat., OCT. 14, 2017): B4.
(Note: bracketed date added.)
(Note: the online version of the story has the date OCT. 13, 2017, and has the title “Tesla Fires Hundreds as It Tries to Speed Production of an Electric Sedan.”)

Musk Unveils Bold Private Enterprise Plan to Colonize Mars

(p. B3) Entrepreneur Elon Musk unveiled his contrarian vision for sending humans to Mars in roughly the next decade, and ultimately setting up colonies there, relying on bold moves by private enterprise, instead of more-gradual steps previously proposed by Washington.
Mr. Musk–who in 14 years transformed his closely held rocket company, Space Exploration Technologies Corp., into a global presence–envisions hosts of giant, reusable rockets standing more than 300 feet tall eventually launching fleets of carbon-fiber spacecraft into orbit.
The boosters would return to Earth, blast off again into the heavens with “tanker” spaceships capable of refueling the initial vehicles, and then send those serviced spacecraft on their way to the Red Planet. The rockets would be twice as powerful as the Saturn 5 boosters that sent U.S. astronauts to the Moon. Each fully developed spacecraft likely would carry between 100 and 200 passengers, Mr. Musk said.

For the full story, see:
ANDY PASZTOR. “Musk Offers Vision of Mars Flights.” The Wall Street Journal (Weds., Sept. 28, 2016): B3.
(Note: ellipses added.)
(Note: the online version of the story has the date Sept. 27, 2016, and has the title “Elon Musk Outlines Plans for Missions to Mars.”)

German Car Makers in No Rush to Catch Up to Tesla

(p. A7) When Elon Musk rolled out the new Tesla Model X at the end of September [2015], some grumbled that the Silicon Valley car maker’s all-electric luxury crossover was coming to market two years too late. It depends on who you ask. The Big Three German auto makers only wish they could catch the tail of Mr. Musk’s rocket.
I’m not talking about units sold, though Tesla’s target of 50,000 cars in 2015 is a respectable chunk of the global luxury-sedan market. But Tesla has taken more hide off German prestige and sense of technical primacy. I mean, the Model X was just rubbing their noses in it with those “falcon” doors, right? In executive interviews at the Frankfurt Auto Show any praise of Tesla was guaranteed to land on the table like a paternity suit.
. . .
I wonder if any traditional auto maker whose existence does not hang in the balance can ever have enough belly for the EV long game?
Even if the Germans had market-bound EVs in mass quantities, there is the concurrent problem of charging. As the estimable John Voelcker of Green Car Reports notes, the luxury incumbents have no plans to challenge Tesla on charging availability. Tesla has hundreds of charging stations in the U.S. and Europe and plans for hundreds more–all free to owners.
. . .
I am struck by the lag time. This isn’t about profit and loss but industry leadership. The Germans are headed where Tesla already is and, taking Frankfurt as the measure, they are in no great hurry to get there.

For the full commentary, see:
Dan Neil. “RUMBLE SEAT; How Tesla Leaves its Rivals Playing Catch Up.” The Wall Street Journal (Sat., Oct. 10, 2015): D11.
(Note: ellipses, and bracketed year, added.)
(Note: the online version of the commentary has the date Oct. 8, 2015.)

Tesla Model 3 Excites Venturesome Consumers

America’s venturesome consumers are hungry for products exciting enough to justify enthusiasm. They are desperate for evidence that the future can continue to look bright.

(p. B2) DETROIT — Despite a steady stream of new models from a number of automakers, sales this year of electric and hybrid vehicles have failed to keep pace with the growth in the overall American market.
But if the market for electrified cars was slumbering, Tesla Motors woke it up with a jolt Thursday [March 31, 2016] with the unveiling of its coming Model 3 lineup of affordable, zero-emission vehicles.
Given that electric and hybrid vehicles account for only about 2 percent of last year’s record-setting sales in the United States, the extraordinary reaction to Tesla’s first mass-market model was a vivid demonstration of the potential demand in the segment.
“It shows that the future of electric vehicles is not necessarily bleak,” said Alec Gutierrez, an analyst with the research firm Kelley Blue Book. “Maybe we’ve been waiting for the right products that resonate with consumers.”
Tesla said on Friday that it had booked reservations — at $1,000 each — from nearly 200,000 people for the first Model 3 sedans, which will not be available until next year.
With a starting price of $35,000 and a battery range of 215 miles, the new Tesla is a big leap in the company’s expansion beyond expensive luxury models.
“The final step in the master plan is a mass-market, affordable car,” Elon Musk, Tesla’s chief executive, said at the lavish introduction of the Model 3 held at the company’s design studios in Hawthorne, Calif.

For the full story, see:
BILL VLASIC “In Clamor for new Tesla, Signs of an Electric Future.” The New York Times (Sat., APRIL 2, 2016): B2.
(Note: bracketed date added.)
(Note: the online version of the story has the date APRIL 1, 2016, and has the title “Tesla’s New Model 3 Jump-Starts Demand for Electric Cars.”)

Tesla Cars Are Built on Government Subsidies

(p. A13) Nowhere in Mr. Vance’s book, . . . , does the figure $7,500 appear–the direct taxpayer rebate to each U.S. buyer of Mr. Musk’s car. You wouldn’t know that 10% of all Model S cars have been sold in Norway–though Tesla’s own 10-K lists the possible loss of generous Norwegian tax benefits as a substantial risk to the company.
Barely developed in passing is that Tesla likely might not exist without a former State Department official whom Mr. Musk hired to explore “what types of tax credits and rebates Tesla might be able to drum up around its electric vehicles,” which eventually would include a $465 million government-backed loan.
And how Tesla came by its ex-Toyota factory in California “for free,” via a “string of fortunate turns” that allowed Tesla to float its IPO a few weeks later, is just a thing that happens in Mr. Vance’s book, not the full-bore political intrigue it actually was.
The fact is, Mr. Musk has yet to show that Tesla’s stock market value (currently $32 billion) is anything but a modest fraction of the discounted value of its expected future subsidies. In 2017, he plans to introduce his Model 3, a $35,000 car for the middle class. He expects to sell hundreds of thousands a year. Somehow we doubt he intends to make it easy for politicians to whip away the $7,500 tax credit just when somebody besides the rich can benefit from it–in which case the annual gift from taxpayers will quickly mount to several billion dollars each year.
Mother Jones, in a long piece about what Mr. Musk owes the taxpayer, suggested the wunderkind could be a “bit more grateful, a bit more humble.” Unmentioned was the shaky underpinning of this largess. Even today’s politicized climate modeling allows the possibility that climate sensitivity to carbon dioxide is far less than would justify incurring major expense to change the energy infrastructure of the world (and you certainly wouldn’t begin with luxury cars). Were this understanding to become widespread, the subliminal hum of government favoritism could overnight become Tesla’s biggest liability.

For the full commentary, see:
HOLMAN W. JENKINS, JR. “BUSINESS WORLD; The Savior Elon Musk; Tesla’s impresario is right about one thing: Humanity’s preservation is a legitimate government interest.” The Wall Street Journal (Sat., May 30, 2015): A13.
(Note: ellipsis added.)
(Note: the online version of the commentary has the date May 29, 2015.)

The book discussed in the commentary is:
Vance, Ashlee. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. New York: Ecco, 2015.

The Mother Jones article discussing government subsidies for Musk’s Tesla, is:
Harkinson, Josh. “Free Ride.” Mother Jones 38, no. 5 (Sept./Oct. 2013): 20-25.

Science Fiction Creates “False Sense of Conflict between Humans and Machines”

(p. R4) “I think the development of full artificial intelligence could spell the end of the human race,” astrophysicist Stephen Hawking told the BBC. Tesla founder Elon Musk called AI “our biggest existential threat.” Former Microsoft Chief Executive Bill Gates has voiced his agreement.
. . .
Taking part in the discussion [is] . . .; Guruduth S. Banavar, vice president of cognitive computing at IBM’s Thomas J. Watson Research Center; . . .
. . .
WSJ: Does AI pose a threat to humanity?
MR. BANAVAR: Fueled by science-fiction novels and movies, popular treatment of this topic far too often has created a false sense of conflict between humans and machines. “Intelligent machines” tend to be great at tasks that humans are not so good at, such as sifting through vast data. Conversely, machines are pretty bad at things that humans are excellent at, such as common-sense reasoning, asking brilliant questions and thinking out of the box. The combination of human and machine, which we consider the foundation of cognitive computing, is truly revolutionizing how we solve complex problems in every field.
. . .
(p. R5) WSJ: Some experts believe that AI is already taking jobs away from people. Do you agree?
. . .
MR. BANAVAR: From time immemorial, we have built tools to help us do things we can’t do. Each generation of tools has made us rethink the nature and types of jobs. Productivity goes up, professions are redefined, new professions are created and some professions become obsolete. Cognitive systems, which can enhance and scale the capabilities of our minds, have the potential to be even more transformative.
The key question will be how to build institutions to quickly train professionals to exploit cognitive systems as their assistants. Once learned, these skills will make every individual a better professional, and this will set a new bar for the nature of expertise.

For the full interview, see:
TED GREENWALD, interviewer. “Does Artificial Intelligence Pose a Threat?” The Wall Street Journal (Mon., May 11, 2015): R4-R5.
(Note: ellipses, and bracketed word, added; bold in original online version.)
(Note: the online version of the interview has the date May 10, 2015.)

Entrepreneur Elon Musk Is Determined and Works Intensely

(p. C7) “Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future” isn’t the first biography we’ve had of Mr. Musk, nor will it be the last. But it is easily the richest to date. It’s also the first one Mr. Musk has cooperated with, though he had no control, the author says, over its contents. Mr. Vance is a technology writer for Bloomberg Businessweek. He won over Mr. Musk, who initially declined to be interviewed, impressing him with his diligence after he had interviewed some 200 people.
The result is a book that is smart, light on its feet and possesses a crunchy thoroughness. Mr. Vance can occasionally veer toward hagiography and the diction of news releases. After noting that Mr. Musk’s grand vision is to colonize Mars, for example, Mr. Vance writes:
“He’s the possessed genius on the grandest quest anyone has ever concocted. He’s less a C.E.O. chasing riches than a general marshaling troops to secure victory. Where Mark Zuckerberg wants to help you share baby photos, Musk wants to … well … save the human race from self-imposed or accidental annihilation.”
. . .
The best thing Mr. Vance does in this book, though, is tell Mr. Musk’s story simply and well. It’s the story of an intelligent man, for sure. But more so it is the story of a determined one. Mr. Musk’s work ethic has always been intense. One observer says about him early on, “We all worked 20 hour days, and he worked 23 hours.”

For the full review, see:
DWIGHT GARNER. “Books of The Times; For Industrialist, Sky Is No Limit.” The New York Times (Weds., MAY 13, 2015): C1 & C7.
(Note: ellipses internal to paragraph, in original; ellipsis between paragraphs, added.)
(Note: the online version of the review has the date MAY 12, 2015, and has the title “Books of The Times; ‘Elon Musk,’ a Biography by Ashlee Vance, Paints a Driven Portrait.”)

The book under review, is:
Vance, Ashlee. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. New York: Ecco, 2015.

Laws to Protect Car Dealers, Keep Car Prices High

TeslaGalleryVirginia2013-07-23.jpg “Tesla ‘galleries’ such as this one in McLean, Va., can show but not sell cars.” Source of caption and photo: online version of the WSJ article quoted and cited below.

(p. B1) RALEIGH, N.C.–Elon Musk made a fortune disrupting the status quo in online shopping and renewable energy. Now he’s up against his toughest challenge yet: local car dealers.

Mr. Musk, the billionaire behind PayPal and now Tesla Motors Inc., wants to sell his $70,000 Tesla electric luxury vehicles directly to consumers, bypassing franchised automobile dealers. Dealers are flexing their considerable muscle in states including Texas and Virginia to stop him.
The latest battleground is North Carolina, where the Republican-controlled state Senate last month unanimously approved a measure that would block Tesla from selling online, its only sales outlet here. Tesla has staged whiz-bang test drives for legislators in front of the State House and hired one of the state’s most influential lobbyists to stave off a similar vote in the House before the legislative session ends in early July.
The focus of the power struggle between Mr. Musk and auto dealers is a thicket of state franchise laws, many of which go back to the auto industry’s earliest days when industry pioneer Henry Ford began turning to eager entrepreneurs to help sell his Model T.
Dealers say laws passed over the decades to prevent car makers from selling directly to consumers are justified because without them auto makers could use their economic clout to sell vehicles for less than their independent franchisees.

For the full story, see:
MIKE RAMSEY and VALERIE BAUERLEIN. “Tesla Clashes With Car Dealers; Electric-Vehicle Maker Wants to Sell Directly to Consumers; Critics Say Plan Violates Franchise Laws.” The Wall Street Journal (Tues., June 18, 2013): B1-B2.