Technology – Page 39 – artdiamondblog.com

“It Isn’t the Consumers’ Job to Know What They Want”

“Steven P. Jobs has played a significant role in a string of successful products at Apple, including the iPad, shown above, which was introduced last year.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. B1) Shortly before the iPad tablet went on sale last year, Steven P. Jobs showed off Apple’s latest creation to a small group of journalists. One asked what consumer and market research Apple had done to guide the development of the new product.

“None,” Mr. Jobs replied. “It isn’t the consumers’ job to know what they want.”
For years, and across a career, knowing what consumers want has been the self-appointed task of Mr. Jobs, Apple’s charismatic co-founder. Though he has not always been right, his string of successes at Apple is uncanny. His biggest user-pleasing hits include the Macintosh, the iMac, iBook, iPod, iPhone and iPad.
But as he takes a medical leave of absence, announced on Monday, the question is: Without him at the helm, can Apple continue its streak of innovation, particularly in an industry where rapid-fire product cycles can make today’s leader tomorrow’s laggard?
. . .
(p. B4) With the iPad tablet, Apple jump-started a product category. But with the iPod (a music and media player) and iPhone (smartphone), Apple moved into markets with many millions of users using rival products, but he gave consumers a much improved experience.
“These are seeing-around-the-corner innovations,” said John Kao, an innovation consultant to corporations and governments. “Steve Jobs is totally tuned into what consumers want. But these are not the kind of breakthroughs that market research, where you are asking people’s opinions, really help you make.”
Regis McKenna, a Silicon Valley investor and marketing consultant, said employees at Apple stores provide the company with a powerful window into user habits and needs, even if it is not conventional market research.
“Steve visits the Apple store in Palo Alto frequently,” said Mr. McKenna, a former consultant to Apple.
. . .
In a conversation years ago, Mr. Jobs said he was disturbed when he heard young entrepreneurs in Silicon Valley use the term “exit strategy” — a quick, lucrative sale of a start-up. It was a small ambition, Mr. Jobs said, instead of trying to build companies that last for decades, if not a century or more.
That was a sentiment, Mr. Jobs said, that he shared with his sometime luncheon companion, Andrew S. Grove, then the chief executive of Intel.
“There are builders and traders,” Mr. Grove said on Tuesday. “Steve Jobs is a builder.”

For the full story, see:

STEVE LOHR. “The Missing Tastemaker?” The New York Times (Weds., JANUARY 19, 2011): B1 & B4.
(Note: ellipses added.)
(Note: the online version of the article is dated January 18, 2011 and has the title “Can Apple Find More Hits Without Its Tastemaker?.”)

Supervising a Talented Inventor

(p. 180) Anyone who has ever supervised a talented subordinate with a tendency to set his own priorities will find Watt’s letters familiar: “I wish William could be brought to do as we do, to mind the business in hand, and let such as Symington [William Symington, the builder of the Charlotte Dundas, one of the world’s first steam-engine boats] and Sadler [James Sadler, balloonist and inventor of a table steam engine] throw away their time and money, hunting shadows.”

Source:
Rosen, William. The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. New York: Random House, 2010.
(Note: italics and bracketed words in original.)

Chinese Communist Oligarchs Unfriend the World

“The Facebook friendship map, created by Paul Butler.” Source of caption and map: online version of the WSJ article quoted and cited below.

(p. B7) The contrast between Facebook’s spreading global network of users and its effective absence from China is starkly illustrated by a map, produced by a Facebook intern and flagged on the Economist’s website earlier this month, that has lately become a point of fascination of the Chinese Internet.

Described by its creator Paul Butler as “a social graph of 500 million people,” the map represents the worldwide volume of Facebook friendships across geographic locations using lines of varying intensity. Butler’s methodology is interesting in its own right, but what appeared to most interest China’s netizens was how China appears on the map. Or, rather, how it doesn’t.
. . .
Since Facebook is blocked in China, the number Facebook friendship lines flowing in and out of the country is essentially negligible, making China almost impossible to see.”

For the full story, see:
Josh Chin. “Facebook Gets Back Into China (Sort of…).” The Wall Street Journal (Tues., December 21, 2010): B7.
(Note: ellipsis added.)
(Note: the online version of the article has the title “Facebook Gets Back Into China (Sort of…)” and includes paragraphs at the end that were not in the print version.)

Suppression of Cistercians Did Not Delay Industrial Revolution

(p. 138) . . . , the Cistercians’ proven ability to produce substantial quantities of high-quality iron not only fails to prove that they were about to ignite an Industrial Revolution when they were suppressed in the early sixteenth century, it actually demonstrates the opposite–and for two reasons. First, the iron of Laskill and Fontenoy was evidence not of industrialization, but of industriousness. The Cistercians owed their factories’ efficiency to their disciplined and cheap workforce rather than any technological innovation; there’s nothing like a monastic brotherhood that labors twelve hours a day for bread and water to keep costs down. The sixteenth-century monks were still using thirteenth-century technology, and they neither embraced, nor contributed to, the Scientific Revolution of Galileo and Descartes.

The second reason is even more telling: For centuries, the Cistercian monasteries (and other ironmakers; the Cistercians were leaders of medieval iron manufacturing, but they scarcely monopolized it) had been able to supply all the high-quality iron that anyone could use, but all that iron still failed to ignite a technological revolution. Until something happened to increase demand for iron, smelters and forges, like the waterpower that drove them, sounded a lot like one hand clapping. It would sound like nothing else for–what else?–two hundred years.

Source:
Rosen, William. The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. New York: Random House, 2010.
(Note: ellipsis added.)

The Glamour of Trains and Windmills Hides Their High Costs

(p. C12) When Robert J. Samuelson published a Newsweek column last month arguing that high-speed rail is “a perfect example of wasteful spending masquerading as a respectable social cause,” he cited cost figures and potential ridership to demonstrate that even the rosiest scenarios wouldn’t justify the investment. He made a good, rational case–only to have it completely undermined by the evocative photograph the magazine chose to accompany the article.

The picture showed a sleek train bursting through blurred lines of track and scenery, the embodiment of elegant, effortless speed. It was the kind of image that creates longing, the kind of image a bunch of numbers cannot refute. It was beautiful, manipulative and deeply glamorous.
. . .
The problems come, of course, in the things glamour omits, including all those annoyingly practical concerns the policy wonks insist on debating. Neither trains nor wind farms are as effortlessly liberating as their photos suggest. Neither really offers an escape from the world of compromises and constraints. The same is true, of course, of evening gowns, dream kitchens and tropical vacations. But at least the people who enjoy that sort of glamour pay their own way.

For the full commentary, see:

VIRGINIA POSTREL. “COMMERCE & CULTURE; The Allure of Techno-Glamour.” The Wall Street Journal (Sat., NOVEMBER 20, 2010): C12.
(Note: ellipsis added.)

“A Nation’s Heroes Reveal Its Ideals”

(p. 133) Robert and John Hart were two Glasgow engineers and merchants who regarded James Watt with the sort of awe usually reserved for pop musicians, film stars, or star athletes. Or even more: They regarded him as “the greatest and most useful man who ever lived.” . . .
. . .
(p. 134) . . . the hero worship of the brothers Hart is more enlightening about the explosion of inventive activity that started in eighteenth-century Britain than their reminiscences. For virtually all of human history, statues had been built to honor kings, solders, and religious figures; the Harts lived in the first era that built them to honor builders and inventors. James Watt was an inventor inspired in every way possible, right down to the neurons in his Scottish skull; but he was also, and just as significantly, the inspiration for thousands of other inventors, during his lifetime and beyond. The inscription on the statue of Watt that stood in Westminster Abbey from 1825 until it was moved in 1960 reminded visitors that it was made “Not to perpetuate a name which must endure while the peaceful arts flourish, but to shew that mankind have learned to know those who best deserve their gratitude” (emphasis added).
A nation’s heroes reveal its ideals, and the Watt memorial carries an impressive weight of symbolism. However, it must be said that the statue, sculpted by Sir Francis Chantrey in marble, might bear that weight more appropriately if it had been made out of the trademark material of the Industrial Revolution: iron.

Source:
Rosen, William. The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. New York: Random House, 2010.
(Note: ellipses added; italics in original.)

“Inventors Fear Wrong Answers Less than Noninventors”

(p. 123) [A] . . . study . . . conducted in 1962, compared the results of psychometric tests given to inventors and noninventors (the former defined by behaviors such as application for or receipt of a patent) in similar professions, such as engineers, chemists, architects, psychologists, and science teachers. Some of the results (p. 124) were about what one might expect: inventors are significantly more thing-oriented than people-oriented, more detail-oriented than holistic. They are also likely to come from poorer families than noninventors in the same professions. . . .
. . . , the 1962 study also revealed that independent inventors scored far lower on general intelligence tests than did research scientists, architects, or even graduate students. There’s less to this than meets the eye: The intelligence test that was given to the subjects subtracted wrong answers from right answers, and though the inventors consistently got as many answers correct as did the research scientists, they answered far more questions, thereby incurring a ton of deductions. While the study was too small a sample to prove that inventors fear wrong answers less than noninventors, it suggested just that. In the words of the study’s authors, “The more inventive an independent inventor is, the more disposed he will be–and this indeed to a marked degree–to try anything that might work.”

Source:
Rosen, William. The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. New York: Random House, 2010.
(Note: word in brackets and ellipses added.)

“The Most Important Invention of the Industrial Revolution Was Invention Itself”

(p. 103) Alfred North Whitehead famously wrote that the most important invention of the Industrial Revolution was invention itself.

Source:
Rosen, William. The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. New York: Random House, 2010.

Measuring Inflation by Internet Prices

Source of graphs: online version of the WSJ article quoted and cited below.

(p. A5) Economists Roberto Rigobon and Alberto Cavallo at the Massachusetts Institute of Technology’s Sloan School of Management have come up with a method to scour the Internet for online prices on millions of items and then use them to calculate inflation statistics for a dozen countries on a daily basis. The two have been collecting data for the project for more than three years, but only made their results public this week.
. . .
In countries where the apparatus for collecting prices is limited, or where officials have manipulated inflation data, the economists’ indexes might give a clearer view. In Argentina, for example, the government has been widely accused of massaging price figures to let it pay less interest to holders of inflation-indexed bonds. President Cristina Fernández has defended the government data. For September, the government’s measure of prices rose 11.1% from a year earlier. The economists’ measure in that period: up 19.7%.

For the full story, see:
JUSTIN LAHART. “A Way, Day by Day, of Gauging Prices.” The Wall Street Journal (Thurs., NOVEMBER 11, 2010): A5.
(Note: ellipsis added.)
(Note: the online version of the article is dated NOVEMBER 10, 2010.)

Science Can Contribute “Diligent Experimental Habits” to Technology

(p. 101) Nothing is more common in the history of science than independent discovery of the same phenomenon, unless it is a fight over priority. To this day, historians debate how much prior awareness of the theory of latent heat was in Watt’s possession, but they miss Black’s real contribution, which anyone can see by examining the columns of neat script that attest to Watt’s careful recording of experimental results. Watt didn’t discover the existence of latent heat from Black, at least not directly; but he rediscovered it entirely through exposure to the diligent experimental habits of professors such as Black, John Robison, and Robert Dick.

Source:
Rosen, William. The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. New York: Random House, 2010.

“The Steam Engine Has Done Much More for Science than Science Has Done for the Steam Engine”

(p. 67) The great scientist and engineer William Thomson, Lord Kelvin, made his reputation on discoveries in basic physics. electricity, and thermodynamics, but he may be remembered just as well for his talent for aphorism. Among the best known of Kelvin’s quotations is the assertion that “all science is either physics or stamp collecting (while one probably best forgotten is the confident “heavier-than-air flying machines are impossible”). But the most relevant for a history of the Industrial Revolution is this: “the steam engine has done much more for science than science has done for the steam engine.”

Source:
Rosen, William. The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. New York: Random House, 2010.