Steve Jobs on Public School System Monopoly

(p. A15) These days everyone is for education reform. The question is which approach is best. I favor the Steve Jobs model.
In 1984 Steve introduced the Mac with a Super Bowl ad. It ran only once. It ran for only one minute. And it shows a female athlete being chased by the helmeted police of some totalitarian regime.
At the climax, the woman rushes up to a large screen where Big Brother is giving a speech. Just as he announces, “We shall prevail,” she hurls her hammer through the screen.
If you ask me what we need to do in education, I would point you to that ad.
. . .
Steve Jobs knew all about competitive markets. He once likened our school system to the old phone monopoly. “I remember,” he said in a 1995 interview, “seeing a bumper sticker with the Bell Logo on it and it said ‘We don’t care. We don’t have to.’ And that’s what a monopoly is. That’s what IBM was in their day. And that’s certainly what the public school system is. They don’t have to care.”
We have to care. In this new century, good is not good enough. Put simply, we must approach education the way Steve Jobs approached every industry he touched. To be willing to blow up what doesn’t work or gets in the way. And to make our bet that if we can engage a child’s imagination, there’s no limit to what he or she can learn.

For the full commentary, see:
RUPERT MURDOCH. “OPINION; The Steve Jobs Model for Education Reform; If we can engage a child’s imagination, there’s no limit to what he or she can learn..” The Wall Street Journal (Sat., OCTOBER 15, 2011): A15.
(Note: ellipsis added.)

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