(p. 8) . . . Pixar’s story was anything but preordained. It is a triple helix of artistic, technological, and business struggles, and it is a study in the tremendously uncertain and contingent nature of artistic, technological, and business success. It illustrates how professional prestige and social status flow into each other, and how a small organization can magnify its power by deploying them as an economic force. It shows how small things, done well, can lead to big things. It is the story of a small group of individuals who started with a shared ambition to create a new way of telling stories–within a virtual world of mathematical constructions–and who traveled a long and circuitous road until their vision became a reality.
Price, David A. The Pixar Touch: The Making of a Company. New York: Alfred A. Knopf, 2008.
(Note: my strong impression is that the pagination is the same for the 2008 hardback and the 2009 paperback editions, except for part of the epilogue, which is revised and expanded in the paperback. I believe the passage above has the same page number in both editions.)