Disney Used Money from His Cartoons to Fund the “Audacious” Breakthrough Snow White

(p. C2) The 1920s were no doubt a time much like our own, full of people who could see ways to advance and exploit new technologies, and Disney was one of those. But plenty of people have ideas; only a few manage to make them reality. Like many an Internet entrepreneur, Disney was able to do so because of a combination of serendipity and tenacity. You can read a lot into that sketch of a mouse he came up with.
“He doesn’t have the financial backing to support what it is he’s doing,” Carmenita Higginbotham, an art historian who teaches at the University of Virginia, says of his early career. “He wants to be a bigger voice than he is. And it’s a perfect metaphor, him being this small mouse, this seemingly insignificant figure or individual within this big industry that he wants to break into.”
The parallel to the Internet age is also evident in the speed of his ascension. His “Steamboat Willie” cartoon featuring Mickey Mouse in effect went viral after its premiere at the Colony Theater in New York in 1928, propelled by its innovative merging of image and sound.
That gave him enough credibility and money to try something audacious: “Snow White and the Seven Dwarfs,” a project that, we’re told, he outlined to his staff in 1934 by calling a meeting and enacting all the parts himself.
“What Disney was proposing had never been done, never even been tried: a feature-length, story-driven cartoon,” says the narration, read by Oliver Platt. There followed a typical Hollywood story of cost overruns and jeopardized deadlines — the animation technique used required more than 200,000 separate drawings.

For the full review, see:
NEIL GENZLINGER. “The Mind that Built the House of Mouse.” The New York Times (Sat., SEPT. 12, 2015): C1-C2.
(Note: the online version of the review has the date SEPT. 11, 2015, and has the title “Review: PBS’s ‘Walt Disney’ Explores a Complex Legacy.”)
(Note: Genzlinger is reviewing the two part documentary on “Walt Disney” that aired on the “American Experience” series of PBS on Mon., Sept. 7 and Tues., Sept. 8, 2015.)

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