Collins and Porras in Built to Last recommend the pursuit of Big, Hairy, Audacious Goals (BHAGs). A prime example is the Boeing 747.
(p. B9) Joe Sutter, whose team of 4,500 engineers took just 29 months to design and build the first jumbo Boeing 747 jetliner, creating a gleaming late-20th-century airborne answer to the luxury ocean liner, died on Tuesday [August 30, 2016] in Bremerton, Wash.
. . .
In less time than Magellan spent circumnavigating the globe, Boeing engineers transformed Mr. Sutter’s napkin doodles into the humpbacked, wide-bodied behemoth passenger and cargo plane known as the 747. The plane would transform commercial aviation and shrink the world for millions of passengers by traveling faster and farther than other, conventional jetliners, without having to refuel.
. . .
“If ever a program seemed set up for failure, it was mine,” Mr. Sutter said in his 2006 autobiography, “747: Creating the World’s First Jumbo Jet and Other Adventures From a Life in Aviation,” written with Jay Spenser.
. . .
Adam Bruckner of the University of Washington’s department of aeronautics and astronautics later described the 747 as “one of the great engineering wonders of the world, like the pyramids of Egypt, the Eiffel Tower or the Panama Canal.”
. . .
“Aviators were more than mere mortals to us,” Mr. Sutter recalled in his autobiography. “They were a different breed, intrepid demigods in silk scarves, puttees and leather flying helmets with goggles.”
For the full obituary, see:
SAM ROBERTS. “Joe Sutter, 95, Is Dead; Guided the Development of Boeing’s 747 Jetliner.” The New York Times (Fri., Sept. 2, 2016): B9.
(Note: ellipses, and bracketed date, added.)
(Note: the online version of the obituary has the date Sept. 1, 2016, and has the title “Joe Sutter, Who Led an Army in Building Boeing’s Jumbo 747, Dies at 95.”)
Sutter’s autobiography, is:
Sutter, Joe, and Jay Spencer. 747: Creating the World’s First Jumbo Jet and Other Adventures from a Life in Aviation. New York: HarperCollins Publishers, 2006.