Advice from Charles Koch: A Successful Business Schumpeterian

   Source of book image:  http://media.wiley.com/product_data/coverImage300/89/04701398/0470139889.jpg

 

When Charles Koch became the chief executive of Rock Island Oil & Refining after the death of his father in 1967, the company was a moderately successful enterprise based in Wichita, Kan. He renamed it Koch Industries in honor of his father — and over the next 40 years proceeded to transform Fred Koch’s legacy into the world’s largest private company. Koch Industries — now a commodity and financial conglomerate that includes brands such as Stainmaster, Lycra and Dixie cups — has 80,000 employees in 60 countries. Its revenue last year was $90 billion. In one generation, the book value of Koch Industries has increased 2,000-fold. That’s an 18% compounded annual return — comparable with the long-term track record of Warren Buffett’s Berkshire Hathaway.

. . .

At age 71, Mr. Koch clearly feels that the time has come to pass along the business formula that has served him so well. In "The Science of Success," he describes a technique, called Market-Based Management (MBM), that he says evolved from his reading, early in his career, in history, political science, economics and other disciplines. He arrived at an understanding of what allows a free society to prosper, Mr. Koch says, and decided to apply those principles to business.

. . .

. . .   He is especially fond of the "Austrian school" of economists, such as Ludwig von Mises and Joseph Schumpeter, who emphasized production processes, technology and the dynamic competitive models of "creative destruction." 

 

For the full review, see: 

MARK SKOUSEN.  "BOOKS; A Short Course in Long-Term Value."   The Wall Street Journal  (Weds., March 7, 2007):  D8. 

(Note:  ellipses added.)

 

Another Effort to Explore the Black-Box of Innovation

 

(p. 210)  Schumpeter argues that innovation can happen endogenously and that its main source is the creative entrepreneur.  Schumpeterian innovation is still black-boxed, however, because it is the product of the ingenuity of entrepreneurs and cannot be reproduced systematically.

. . .

The reconstructionist view takes off where the new growth theory left off.  Building on the new growth theory, the reconstructionist view suggests how knowledge and ideas are deployed in the process of creation to produce endogenous growth for the firm.  In particular, it proposes that such a process of creation can occur in any organization at any time by the cognitive reconstruction of existing data and market elements in a fundamentally new way.

 

Source:

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press, 2005.

 

Anti-Wal-Mart is Anti-Free-Choice

     Source of logo/header:  http://www.muddycup.com/mudlane/img/header.jpg

 

The article excerpted below reveals the soul of much of the anti-Wal-Mart movement.  It is not anti-big; it is anti-competition and anti-free-choice.

 

How in the world did a guy who started his first coffee shop on Staten Island six years ago and now runs five others in far-flung Hudson Valley towns become the moral equivalent of Wal-Mart and Starbucks? “Well, it’s now official,” he announced last month on the Web site that promotes his Muddy Cup coffeehouses. “I am now head of the evil empire.”

. . .

And now the talk of New Paltz has to do with something far more important than mere marriage — coffee. More specifically it’s whether Mr. Svetz is plotting an act of entrepreneurial imperialism by presuming to open one of his Muddy Cup coffeehouses next door to the ultimate green icon in town, the funky 60 Main coffee shop operated in conjunction with the nonprofit New Paltz Cultural Collective.

. . .

Little did he know. As word filtered out he began receiving a blizzard of e-mail messages from 60 Main proponents, reacting to an urgent appeal from the collective. The messages threatened a boycott and told him to stay home. “If we can stop Wal-Mart we can stop you,” said one.

“We do not want to become yet another small town taken over by huge corporations,” read another.

. . .

Mr. Svetz is still stunned by the whole thing, particularly his sudden status as a giant corporation. He says that just as lots of bars coexist in town, several coffee shops can too. Maybe he’s right. Maybe he’s not. He’s not Wal-Mart, but maybe it’s fair to ask how many artist-friendly coffeehouses the village can support. But it’s hard to argue when he says that even in New Paltz, businesses generally have to compete to survive, not find a way to build a Berlin Wall around town.

“When a community starts building walls and saying you don’t belong here or you don’t think like we do, that can’t be a good thing,” he said.

 

For the full story, see: 

PETER APPLEBOME.  "Coffee Puts Laid-Back Town on Edge."  The New York Times, Section 1  (Sun., March 4, 2007):  21. 

(Note:  ellipses added.)

 

Leapfrog the Elevator Competition into a Blue Ocean

 

(p. 178)  They wanted to cut waste, freeing people to produce higher-quality elevators faster at lower cost to leapfrog the competition.  But plant employees could not have known that.

 

Source: 

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press, 2005.

 

More on Creative Destruction in Science Fiction

On April 11, 2007 I posted an entry noting a new science fiction book with the title Creative Destruction.  Not having read the book, I wondered aloud whether the book contained any reference to Schumpeter.

Yesterday (4/13/07), I was delighted to receive an email from the author of the book, answering my question.  With his permission, I reproduce his email below:

 

Dr. Diamond,

I noticed your blog entry about Creative Destruction, my computer-themed SF collection.  You asked:  Does Schumpeter get a mention?

Absolutely.  Here are the opening lines of the foreword:

     If the Internet bubble had a patron saint, he was an obscure economist named Joseph Schumpeter.

     Schumpeter owes his posthumous celebrity to two words: creative destruction.  In 1942, he wrote of the "… Process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.

     "Creative destruction," he said, "is the essential fact about capitalism."  Every dotcom, of course, claimed its new technology would sweep out the old in a frenzy of creative destruction. Occasionally — think Yahoo! and Amazon — they were even correct.

The stories in the collection are most definitely science fiction — I have degrees in physics and computer science — but I also have an MBA from the University of Chicago.

Best regards,

– Ed Lerner

 

(Note:  I have changed the format of the email, a little.  The ellipsis was in the original.)

 

Give People Something Better than What They Say They Want

(p. 205)  The picture palaces were a commercial success.  Between 1914 and 1922, four thousand new Palace Theaters opened in the United States.  Movie-going became an increasingly important entertainment event for Americans of all economic levels.  As Roxy pointed out, "Giving the people what they want is fundamentally and disastrously wrong.  The people don’t know what they want . . . [Give] them something better."  Palace Theaters effectively combined the viewing environment of opera houses with the viewing contents of nickelodeons—films—to unlock a new blue ocean in the cinema industry and attract a whole new mass of moviegoers:  the upper and middle classes. 

 

Source: 

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press, 2005.

Wal-Mart Improves Life in Mexico

   Source of graphic:  online version of the WSJ article cited below.

 

(p. A1)  JUCHITÁN, Mexico — For as long as anyone can remember, shopping for many items in this Zapotec Indian town meant lousy selection and high prices. Most families live on less than $4,000 a year. Little wonder that this provincial corner of Oaxaca, historically famous for keeping outsiders at bay, welcomed the arrival of Wal-Mart.

Back home in the U.S., Wal-Mart Stores Inc. is known not only for its relentless focus on low prices but also for its many critics, who assail it for everything from the wages it pays to its role in homogenizing American culture. But while its growth in the U.S. is slowing, Wal-Mart is striking gold south of the border, largely free from all the criticism. Like Wal-Mart fans in less affluent parts of America, most shoppers in developing countries are much more concerned about the cost of medicine and microwaves than the cultural incursions of a multinational corporation.

That fact is making Wal-Mart a dominant force in Latin America. Wal-Mart de México SAB, a publicly traded subsidiary, is not only the biggest private employer in Mexico — it’s the biggest single retailer in Latin America. Sales at Wal-Mex, as the Mexican unit is called, are forecast to rise 16% to $21 billion this year, representing a quarter of Wal-Mart’s foreign revenue. International revenue soared 30% to $77.1 billion, accounting for 22% of Wal-Mart’s sales, in the fiscal year ended Jan. 31. Wal-Mex profits are forecast to grow 20% to $1.3 billion this year.

. . .

(p. A14)  In Mexico, Wal-Mart has been a counterweight to the powers that control commerce. One of the most closed economies in the world until the late 1980s, Mexico was dominated for decades by a handful of big grocers and retailers. All were members of a national retailing association called ANTAD, and cutthroat competition was taboo. At the local level, towns are still hostage to local bosses, known here as caciques, the Indian word for local strongmen who control politics and commerce.

. . .

In recent months, as rising prices for U.S. corn pushed up the price of Mexico’s corn tortilla, a staple for millions of poor, Wal-Mart could keep tortilla prices largely steady because of its long-term contracts with corn-flour suppliers. The crisis turned into free advertising for Wal-Mart, as new shoppers lined up for the cheaper tortillas.

Wal-Mart also overcame a Juchitán cacique, or local boss: Héctor Matus, a trained doctor who goes by La Garnacha, the name for a fried tortilla snack popular in town. Dr. Matus, 55, owns six pharmacies, stationery stores and general stores. He has also held an array of political posts, including Juchitán mayor and state health minister. As town mayor from 2002 to 2004, he says he blocked a national medical-testing chain from opening in town because it meant low-price competition to local businessmen doing blood work.

But Dr. Matus couldn’t persuade local and state officials to block Wal-Mart, and he is feeling the pinch. Sales are off 15% at his stores since Wal-Mart arrived, and he is now lowering prices in response. Even so, he’s still more expensive. A box of Losec stomach medicine costs 80 pesos ($7.30) at one of Dr. Matus’s stores, marked down from 86 pesos. The price at Wal-Mart is 77 pesos ($7.20).

Dr. Matus isn’t happy about the competition. "I could still kick them out of town, because I know how to mobilize people," he said, sitting in his living room surrounded by pictures of him with leading Mexican politicians dating back to the 1970s. Despite his bravado, town officials say Wal-Mart is staying. "The ones who have benefited the most [from Wal-Mart] are the poorest," says Feliciano Santiago, the deputy mayor. "I hope another one comes."

. . .

Gisela López, the 31-year-old head of billing at the Juchitán store, benefited from the retailer’s system of promoting from within. Raised by her uneducated, Zapotec-speaking grandparents, Ms. López earned a computer degree at Juchitán’s small technical college and then left for the booming northern city of Monterrey in search of opportunity.

Lacking connections, she couldn’t find the office job she dreamed about, and took a job at one of Wal-Mart’s stores. After three months, Ms. López made cashier supervisor, and later moved over to the billing department. When Wal-Mart opened a store in Juchitán, Ms. López jumped at the chance to move home — and was promoted to billing chief in the process.

"It’s a very different place to work, because you can succeed by your own effort," says Ms. López, whose $12,000-a-year salary now puts her in Mexico’s middle class.

Ms. López’s story of economic mobility is a rare one. Most of her childhood friends don’t have steady jobs, she said. The success stories are friends who inherited jobs from their parents at the state oil company’s big refinery in Salina Cruz, about an hour away.

 

For the full story, see:

JOHN LYONS.  "SOUTHERN HOSPITALITY; In Mexico, Wal-Mart Is Defying Its Critics; Low Prices Boost Its Sales and Popularity In Developing Markets."   The Wall Street Journal  (Mon., March 5, 2007):  A1 & A14. 

(Note:  ellipses added.)

 

WalMartJuchitanMap.gif MatusHector.gif LopezGisela.gif Source of map and images:  online version of the WSJ article cited above.

 

We Need Caffeine

MohinderAndSylar.jpg   Mohinder on left; Sylar on right.  Source of photo:  http://www.nbc.com/Heroes/images/photos/scet/645/NUP_104904_0252.jpg

 

In the hit series "Heroes" episode "Parasites" Sylar (pretending to be someone else) unctuously thanks Mohinder Suresh for giving him hope.  I loved Mohinder’s response:

Hope is great; we need caffeine.

 

(The "Parasites" episode was first broadcast on NBC on 3/5/07)

 

Creative Destruction in Science Fiction

Source of book image: http://ec1.images-amazon.com/images/P/0809557487.01._SS500_SCLZZZZZZZ_V38973347_.jpg

 

There’s a new collection of science fiction stories entitled Creative Destruction (after one of the main stories in the collection that is also entitled "Creative Destruction").  I have not read the book, but used to enjoy reading science fiction, and hope to have a look before too long.

I welcome comments from anyone who has read the book.  Does Schumpeter get a mention? 

 

The reference to the book is:

Lerner, Edward M. Creative Destruction. Rockville, MD: Wildside Press, 2006.

 

Rockefeller Clan’s “Tradition of Philanthropy”

   Swan Lake is part of the Rockefeller State Park Preserve created and donated by the Rockefellers.  Source of photo:  online version of the NYT article cited below.

 

(p. D1)  THE tranquil hamlet of Pocantico Hills, N.Y., has been bound up with the Rockefellers for more than a century. The family’s imprint is everywhere: In the thousands of acres of nearby pastures, woodlands and lakes that John D. Rockefeller Sr. began acquiring as he created his family’s estate in the 1890s. In the august stone walls enclosing a collection of even more august mansions. And in the stunning stained-glass windows by Matisse and Chagall that grace a simple stone church.

The Rockefellers are still an active presence — David Rockefeller, who at 91 is the last of the “brothers” from the illustrious third generation, spends weekends at his farm, Hudson Pines, and still rides in his horse-drawn carriage over the graceful carriage roads designed by his father and grandfather. A number of other Rockefellers — including Happy, the widow of David’s brother Nelson, the former governor and vice president — have houses on the family land as well.

Much of the Rockefeller family’s business and pleasure in and around Pocantico Hills is, not surprisingly, out of view. But the tradition of philanthropy that has defined the clan as much as its vast fortune also operates there. The result is a sense of shared bounty.

The public has long been allowed to enjoy the Rockefellers’ 55 miles of carriage roads, which also function as hiking trails, and the opportunity to experience Rockefeller country grew with the creation of the Rockefeller State Park Preserve. Its 1,384 acres are used for hiking, horseback riding and carriage driving.   . . . 

. . .

(p. D5)  A visitor can hike quiet trails evoking the family’s legacy, with names like Peggy’s Way and Brothers’ Path, and then have lunch in a smartly rustic cafe at Stone Barns — or an elegant dinner at Blue Hill. And while tours of Union Church of Pocantico Hills, with its Chagall and Matisse windows, will not resume until early April, anyone can attend Sunday morning services at 9 and 11. (But be discreet: the pastor, the Rev. Dr. F. Paul DeHoff, noted on the phone that services were for worship, not window viewing.)

. . .

The rose window over the altar was dedicated on Mother’s Day 1956 in memory of Abby Aldrich Rockefeller, John D. Jr.’s wife. Mrs. Rockefeller, a co-founder of the Museum of Modern Art, collected contemporary art, including works by Matisse. The head of the museum at the time suggested Matisse, then in his 80s, for the memorial window, and approached the artist on the family’s behalf.

Matisse accepted the commission, which turned out to be his last. The paper cutouts he used to design the blue, green and yellow window were in his bedroom when he died.

A much larger window at the rear of the church, by Marc Chagall, celebrates the life of John D. Rockefeller Jr., who died in 1960. The window tells the biblical story of the good Samaritan in brilliant blues and greens, echoing Matisse’s window.

Unlike Matisse, Chagall traveled to Pocantico Hills to see the church. At the dedication, Chagall broached the subject of the lackluster nave windows. He received a commission to redo all eight, including one in memory of Nelson Rockefeller’s son, Michael, who died in New Guinea in 1961.

If the memorial windows represent an extraordinary gift of culture in an unlikely nook of Westchester, the family’s present of the state park preserve was equally significant — a chunk of green space one and a half times the size of Central Park.

A good winter hike in the preserve is along Eagle Hill Trail, a steep ascent that offers panoramic views of the Hudson, farmland and Kykuit. Another scenic walk is on Brothers’ Path, which runs next to Swan Lake near the visitors’ center. Brothers’ Path connects to Brook Trail, which crosses a half-frozen stream: water bubbles beneath thin sheets of ice and the dazzling snow frames dark pools of water.

 

For the full story, see: 

LISA W. FODERARO. "Spending a Day at the Rockefellers’."  The New York Times  (Fri., February 23, 2007):  D1 & D6.

(Note:  ellipses added.)

 

RockefellerCountryRoad.jpg ChagallUnionChurch.jpg   RockefellerCountryMap.jpg  Upper left is a carriage road in Rockefeller country; upper right is a Marck Chagall window in Union Church; lower left is a map of Rockefeller country.  Source of photos and map:  online version of the NYT article cited above.

 

Leutze Got Right, What Was Important About Washington Crossing the Delaware

   Emmanuel Gottlieb Leutze’s 1851 "George Washington Crossing the Delaware."  Source of the photo:  http://www.metmuseum.org/explore/gw/art_gw/ap97.341.jpg

 

Besides Fischer’s book, there was a modest, but quite good, movie made by the History Channel a few years ago called "The Crossing" and starring Jeff Daniels as George Washington.  From Daniels’ comedy roles, I was surprised that he could portray Washington with such understated intelligence and humanity.

 

(p. B5)  The painting, with its life-size figures, “is one of the most frequently reproduced images in American culture,” said David Hackett Fischer, Warren professor of history at Brandeis University and author of the 2005 Pulitzer Prize-winning book, “Washington’s Crossing.” Leutze’s highly romanticized rendition captures a desperate effort, a turning point in American history, when on Christmas night in 1776 George Washington crossed the Delaware River with 2,500 troops in a surprise attack on Hessian soldiers.

“The crossing was a pivot point in a crucial campaign that rescued the revolution from failure,” Professor Fischer said, adding that it burnished not only Washington’s reputation as a leader, but also brought foreign support for the rebels’ cause.

Through the centuries the painting has been criticized aesthetically and for historical shortcomings. (The design of the fluttering American flag, for example, was not yet in use.) “You can add one inaccuracy to another, but Leutze understood the air of desperation, the small scale of the event and the very large meaning,” Professor Fischer said. “He got all of that right.”

 

For the full story, see: 

GLENN COLLINS.  "What Surrounds a Legend? A 3,000-Pound Gilt Frame."  The New York Times  (Mon., February 19, 2007):  B1 & B5.

 

The reference for the Fischer book is:

Fischer, David Hackett. Washington’s Crossing, Pivotal Moments in American History. New York: Oxford University Press, 2004.

 

   Source of book image:  http://images.barnesandnoble.com/images/10670000/10672110.jpg