Walt Disney: Motive Was “Fun” (Not “Money”)

(p. 291) Said Bob Gurr, a member of the WED staff: “One big thrust behind our design work for the World’s Fair was the fact that we were going to own all the equipment. In other words, somebody else would build the pavilion, on somebody else’s property, but the show equipment that went in there was Disney’s, and he had a ready-made location waiting for it. The fact that the Fair was going to run two years meant he could build more expensively, and Disney priced these projects in a way that the sponsors were paying for everything for a two-year use.”

Disney approached the fair with a certain skepticism, even so. “You don’t like to do those things unless you have fun doing ’em,” he said in 1961, when work on the exhibits was just getting under way “You don’t do ’em for money.” Robert Moses, the imperious road builder who was in command of the fair, “wanted us to develop the amusement area and we looked at it,” Disney said, ‘but it just wasn’t for us. I wouldn’t want to try to do anything in New York. I’m not close enough. . . . On top of that, I mean I don’t know whether I want to do any outside of Disneyland because you don’t want to spread yourself thin.”

Source:
Barrier, Michael. The Animated Man: A Life of Walt Disney. 1 ed. Berkeley, CA: University of California Press, 2007.
(Note: ellipsis in original.)

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