Steve Jobs as Demanding Consumer: Jerk or Benefactor?

(p. D2) Mr. Jobs said he wanted freshly squeezed orange juice.
After a few minutes, the waitress returned with a large glass of juice. Mr. Jobs took a tiny sip and told her tersely that the drink was not freshly squeezed. He sent the beverage back, demanding another.
A few minutes later, the waitress returned with another large glass of juice, this time freshly squeezed. When he took a sip he told her in an aggressive tone that the drink had pulp along the top. He sent that one back, too.
My friend said he looked at Mr. Jobs and asked, “Steve, why are you being such a jerk?”
Mr. Jobs replied that if the woman had chosen waitressing as her vocation, “then she should be the best.”

. . .
. . . it wasn’t until my mother found out that she had terminal cancer in mid-March and was given a prognosis of only two weeks to live that I learned even if a job is just a job, you can still have a profound impact on someone else’s life. You just may not know it.
. . .
. . . one evening my mother became incredibly lucid and called for me. She was craving shrimp, she said. “I’m on it,” I told her as I ran down to the kitchen. “Shrimp coming right up!”
. . .
The restaurant was bustling. In the open kitchen in the back I could see a dozen men and women frantically slaving over the hot stoves and dishwashers, with busboys and waiters rushing in and out.
While I stood waiting for my mother’s shrimp, I watched all these people toiling away and I thought about what Mr. Jobs had said about the waitress from a few years earlier. Though his rudeness may have been uncalled-for, there was something to be said for the idea that we should do our best at whatever job we take on.
This should be the case, not because someone else expects it. Rather, as I want to teach my son, we should do it because our jobs, no matter how seemingly small, can have a profound effect on someone else’s life; we just don’t often get to see how we’re touching them.
Certainly, the men and women who worked at that little Thai restaurant in northern England didn’t know that when they went into work that evening, they would have the privilege of cooking someone’s last meal.
It was a meal that I would unwrap from the takeout packaging in my mother’s kitchen, carefully plucking four shrimp from the box and meticulously laying them out on one of her ornate china plates before taking it to her room. It was a meal that would end with my mother smiling for the last time before slipping away from consciousness and, in her posh British accent, saying, “Oh, that was just lovely.”

For the full commentary, see:
NICK BILTON. “Rites of Passage; Life Lessons from Steve Jobs.” The New York Times, SundayReview Section (Fri., AUG. 7, 2015): D2.
(Note: ellipses added.)
(Note: the online version of the commentary has the title “Rites of Passage; What Steve Jobs Taught Me About Being a Son and a Father.”)

“Plunged Back into a Pre-Industrial Hell”

(p. B1) If you drive a car, or use modern medicine, or believe in man’s right to economic progress, then according to Alex Epstein you should be grateful–more than grateful. In “The Moral Case for Fossil Fuels” the author, an energy advocate and founder of a for-profit think tank called the Center for Industrial Progress, suggests that if all you had to rely on were the good intentions of environmentalists, you would be soon plunged back into a pre-industrial hell. Life expectancy would plummet, climate-related deaths would soar, and the only way that Timberland and Whole Foods could ship their environmentally friendly clothing and food would be by mule. “Being forced to rely on solar, wind, and biofuels would be a horror beyond anything we can imagine,” writes Mr. Epstein, “as a civilization that runs on cheap, plentiful, reliable energy would see its machines dead, its productivity destroyed, its resources disappearing.”

For the full review, see:
PHILIP DELVES BROUGHTON. “BOOKSHELF; Go Ahead, Fill ‘Er Up; Renouncing oil and its byproducts would plunge civilization into a pre-industrial hell–a fact developing countries keenly realize.” The Wall Street Journal (Tues., Dec. 2, 2014): A15.
(Note: the online version of the review has the date Dec. 1, 2014, and has the title “BOOKSHELF; Making ‘The Moral Case for Fossil Fuels’; Renouncing oil and its byproducts would plunge civilization into a pre-industrial hell–a fact developing countries keenly realize.”)

The book praised in the review is:
Epstein, Alex. The Moral Case for Fossil Fuels. New York: Portfolio, 2014.

Entrepreneurs Creating Healthy, Tasty Meat, Without Killing Animals

(p. B2) “The next couple of years will be exciting ones,” says Joseph D. Puglisi, a Stanford University professor of structural biology who is working on meat alternatives. “We can use a broad range of plant protein sources and create a palette of textures and tastes — for example, jerky, cured meats, sausage, pork.”
“The true challenge will be to recreate more complex pieces of meat that are the pinnacle of the meat industry,” he added. “I believe that plausible, good-tasting steaks and pork loins are only a matter of time.”
Puglisi is advising Beyond Meat, a start-up that is a leader in the field, with investments from Bill Gates and both Biz Stone and Ev Williams of Twitter fame, not to mention Kleiner Perkins Caufield & Byers, the venture capital firm that backed Google and Amazon. Beyond Meat says its sales are doubling each year.
“We’re really focused on the mainstream,” said Ethan Brown, the founder of Beyond Meat, over a lunch of fake chili, meatballs and hamburgers.
. . .
“We want to create the next great American meat company,” Brown says. “That’s the dream.”
. . .
The mainstream food industry isn’t saying much publicly. But recently released documents from the American Egg Board, a quasi-governmental body, show it regarded Hampton Creek’s egg-free “Just Mayo” spread as a “major threat.” In one internal email, an Egg Board executive jokingly suggests hiring a hit man to deal with Hampton Creek.
. . .
. . . if I can still enjoy a juicy burger now and then, while boosting my health, helping the environment and avoiding the brutalizing of farm animals, hey, I’m in!

For the full commentary, see:
Nicholas Kristof. “The (Fake) Meat Revolution.” The New York Times, SundayReview Section (Sun., SEPT. 20, 2015): 11.
(Note: the online version of the commentary has the date SEPT. 19, 2015.)

Should You Care How Other People Perceive You?

(p. B2) Sadly, it does appear that being flawed in one area may help in others. In an article in The Atlantic titled “Why It Pays to Be a Jerk,” the author Jerry Useem quotes several studies that show that nice guys don’t usually win. Donald Hambrick, a management professor at Penn State, told the magazine, “To the extent that innovation and risk-taking are in short supply in the corporate world, narcissists are the ones who are going to step up to the plate.”
Not everyone thinks Jobs was a jerk. Eddy Cue, Apple’s senior vice president for Internet software and services, wrote on Twitter that he felt the Gibney film was “an inaccurate and meanspirited view of my friend. It’s not a reflection of the Steve I knew.”
But the black hat-white hat version of Jobs may be too confining.
In a fascinating interview last year with Graydon Carter of Vanity Fair, Jonathan Ive, Apple’s famed designer and longtime friend of Jobs, recounted a telling story. He remembered a time when Jobs had been tough — too tough, in Mr. Ive’s estimation — on his team. Mr. Ive pulled him aside and told him to be bit nicer. “Well, why?” Jobs replied. “Because I care about the team,” Mr. Ive responded. “And he said this brutally, brilliantly insightful thing, which was, ‘No, Jony, you’re just really vain,’ ” Mr. Ive recalled. “He said, ‘You just want people to like you, and I’m surprised at you because I thought you really held the work up as the most important, not how you believed you were perceived by other people.’ ”
That story and the documentary left me with me with two questions: Would you rather do something extraordinary that benefits the lives of millions of people? Or be liked by several hundred? And does it have to be an either-or question?
The answer, like Jobs, is complicated.

For the full commentary, see:
Andrew Ross Sorkin. “Decoding Steve Jobs, in Life and on Film.” The New York Times (Tues., SEPT. 8, 2015): B1-B2.
(Note: the online version of the commentary has the date SEPT. 7, 2015.)

“You Can Recognize the People Who Live for Others by the Haunted Look on the Faces of the Others”

(p. C21) In her first book, “Strangers Drowning,” Larissa MacFarquhar, a staff writer for The New Yorker, reports . . . about extreme do-gooders, people whose self-sacrifice and ethical commitment are far outside what we think of as the normal range.
. . .
A line from Clive James’s memoir “North Face of Soho” comes to mind. He quotes the journalist Katherine Whitehorn: “You can recognize the people who live for others by the haunted look on the faces of the others.”
. . .
(p. C26) It was Kant who observed that, as the author writes, “it was fortunate that so few men acted according to moral principle, because it was so easy to get principles wrong, and a determined person acting on mistaken principles could really do some damage.”
. . .
Charity begins at home, most of us would agree. Not for many of the people in “Strangers Drowning.” In their moral calculus, the goal is to help the most people, even if that means neglecting those close by, even spouses or children.
One of the interesting threads Ms. MacFarquhar picks up is the notion that, for extreme altruists, the best way to help relieve suffering may not be to travel to Africa, let’s say, to open a clinic or help build a dam. It is far more noble and effective — though less morally swashbuckling — simply to find the highest-paying job you can and give away most of your salary. She finds people who live this way.

For the full review, see:
DWIGHT GARNER. “Books of The Times; Samaritans and Other Troublemakers.” The New York Times (Fri., SEPT. 25, 2015): C21 & C26.
(Note: ellipses added.)
(Note: the online version of the review has the date SEPT. 24, 2015, and has the title “Review: ‘Strangers Drowning’ Examines Extreme Do-Gooders.”)

The book under review, is:
MacFarquhar, Larissa. Strangers Drowning: Grappling with Impossible Idealism, Drastic Choices, and the Overpowering Urge to Help. New York: Penguin Press, 2015.

“Stunned” Geophysicists Are Headed “Back to the Drawing Board”

(p. A3) Bringing the blur of a distant world into sharp focus, NASA unveiled its first intimate images of Pluto on Wednesday [July 15, 2015], revealing with startling clarity an eerie realm where frozen water rises in mountains up to 11,000 feet high.
. . .
At a briefing held Wednesday [July 15, 2015] at the Johns Hopkins Applied Physics Laboratory in Laurel, Md., mission scientists said they were stunned by what the images reveal.
“It is going to send a lot of geophysicists back to the drawing board,” said Alan Stern, the New Horizons project’s principal investigator, from the Southwest Research Institute in Boulder, Colo.

For the full story, see:
ROBERT LEE HOTZ. “Across 3 Billion Miles of Space, NASA Probe Sends Close-Ups of Pluto’s Icy Mountains.” The Wall Street Journal (Thurs., JULY 16, 2015): A3.
(Note: ellipsis, and bracketed dates, added.)
(Note: the online version of the article has the date JULY 15, 2015, has the title “NASA Releases Close-Up Pictures of Pluto and Its Largest Moon, Charon,” and has some different wording than the print version. The quote above follows the online version.)

Should We Have a Right to the Silence that “Contributes to Creativity and Innovation”?

(p. D5) The benefits of silence are off the books. They are not measured in the gross domestic product, yet the availability of silence surely contributes to creativity and innovation. They do not show up explicitly in social statistics such as level of educational achievement, yet one consumes a great deal of silence in the course of becoming educated.
. . .
Or do we? Silence is now offered as a luxury good. In the business-class lounge at Charles de Gaulle Airport, I heard only the occasional tinkling of a spoon against china. I saw no advertisements on the walls. This silence, more than any other feature, is what makes it feel genuinely luxurious. When you step inside and the automatic doors whoosh shut behind you, the difference is nearly tactile, like slipping out of haircloth into satin. Your brow unfurrows, your neck muscles relax; after 20 minutes you no longer feel exhausted.
Outside, in the peon section, is the usual airport cacophony. . . .
. . .
To engage in inventive thinking during those idle hours spent at an airport requires silence.
. . .
I think we need to sharpen the conceptually murky right to privacy by supplementing it with a right not to be addressed. This would apply not, of course, to those who address me face to face as individuals, but to those who never show their faces, and treat my mind as a resource to be harvested.

For the full commentary, see:
MATTHEW B. CRAWFORD. “OPINION; The Cost of Paying Attention.” The New York Times, SundayReview Section (Sun., MARCH 8, 2015): 5.
(Note: ellipses added.)
(Note: the online version of the commentary has the date MARCH 7, 2015.)

The commentary quoted above is related to the author’s book:
Crawford, Matthew B. The World Beyond Your Head: On Becoming an Individual in an Age of Distraction. New York: Farrar, Straus and Giroux, 2015.

“Big Data” Does Not Tell Us What to Measure, and Ignores What Cannot Be Measured

(p. 6) BIG data will save the world. How often have we heard that over the past couple of years? We’re pretty sure both of us have said something similar dozens of times in the past few months.
If you’re trying to build a self-driving car or detect whether a picture has a cat in it, big data is amazing. But here’s a secret: If you’re trying to make important decisions about your health, wealth or happiness, big data is not enough.
The problem is this: The things we can measure are never exactly what we care about. Just trying to get a single, easy-to-measure number higher and higher (or lower and lower) doesn’t actually help us make the right choice. For this reason, the key question isn’t “What did I measure?” but “What did I miss?”
. . .
So what can big data do to help us make big decisions? One of us, Alex, is a data scientist at Facebook. The other, Seth, is a former data scientist at Google. There is a special sauce necessary to making big data work: surveys and the judgment of humans — two seemingly old-fashioned approaches that we will call small data.
Facebook has tons of data on how people use its site. It’s easy to see whether a particular news feed story was liked, clicked, commented on or shared. But not one of these is a perfect proxy for more important questions: What was the experience like? Did the story connect you with your friends? Did it inform you about the world? Did it make you laugh?
(p. 7) To get to these measures, Facebook has to take an old-fashioned approach: asking. Every day, hundreds of individuals load their news feed and answer questions about the stories they see there. Big data (likes, clicks, comments) is supplemented by small data (“Do you want to see this post in your News Feed?”) and contextualized (“Why?”).
Big data in the form of behaviors and small data in the form of surveys complement each other and produce insights rather than simple metrics.
. . .
Because of this need for small data, Facebook’s data teams look different than you would guess. Facebook employs social psychologists, anthropologists and sociologists precisely to find what simple measures miss.
And it’s not just Silicon Valley firms that employ the power of small data. Baseball is often used as the quintessential story of data geeks, crunching huge data sets, replacing fallible human experts, like scouts. This story was made famous in both the book and the movie “Moneyball.”
But the true story is not that simple. For one thing, many teams ended up going overboard on data. It was easy to measure offense and pitching, so some organizations ended up underestimating the importance of defense, which is harder to measure. In fact, in his book “The Signal and the Noise,” Nate Silver of fivethirtyeight.com estimates that the Oakland A’s were giving up 8 to 10 wins per year in the mid-1990s because of their lousy defense.
. . .
Human experts can also help data analysts figure out what to look for. For decades, scouts have judged catchers based on their ability to frame pitches — to make the pitch appear more like a strike to a watching umpire. Thanks to improved data on pitch location, analysts have recently checked this hypothesis and confirmed that catchers differ significantly in this skill.

For the full commentary, see:
ALEX PEYSAKHOVICH and SETH STEPHENS-DAVIDOWITZ. “How Not to Drown in Numbers.” The New York Times, SundayReview Section (Sun., MAY 3, 2015): 6-7.
(Note: ellipses added.)
(Note: the online version of the commentary has the date MAY 2, 2015.)

Authentic Happiness Requires Engagement and Meaning

(p. 278) Recent research into what happiness is and what makes people happy sheds some contemporary light on the connection Aristotle claimed between wisdom and happiness. Students of the “science of happiness” try to measure happiness, identify its components, determine its causes, and specify its consequences. This work doesn’t tell us what should make people happy. It aims to tell us what does make people happy.
Ed Diener is perhaps the world’s leading researcher on happiness. His recent book, written in collaboration with his son, Robert Biswas-Diener, confirms some things we might expect. The major determinants (p. 279) of happiness (or “well-being,” as it is sometimes called) include material wealth (though much less than most people think, especially when their standard of living is above subsistence), physical health, freedom, political democracy, and physical, material, and psychological security. None of these determinants of happiness seems to have much to do with practical wisdom. But two other factors, each of them extremely important, do. Well-being depends critically on being part of a network of close connections to others. And well-being is enhanced when we are engaged in our work and find meaning in it.
The work of Martin Seligman, a distinguished psychologist at the University of Pennsylvania, points in the same direction. Seligman launched a whole new discipline– dubbed “positive” psychology– in the 1990s, when he was president of the American Psychological Association. We’ve talked to Seligman often about his work. He had long been concerned that psychologists focused too exclusively on curing the problems of their patients (he himself was an expert on depression) and spent too little time investigating those things that would positively promote their well-being. He kick-started positive psychology with his book Authentic Happiness.
The word authentic is there to distinguish what Seligman is talking about from what many of us sometimes casually take happiness to be– feeling good. Feeling good– experiencing positive emotion– is certainly important. But just as important are engagement and meaning. Engagement is about throwing yourself into the activities of your life. And meaning is about connecting what you do to the lives of others– knowing that what you do makes the lives of others better. Authentic happiness, says Seligman, is a combination of engagement, meaning, and positive emotion. Seligman collected a massive amount of data from research on people all over the world. He found that people who considered themselves happy had certain character strengths and virtues. He further found that in each individual, some of these strengths were more prominent than others. Seligman concluded that promoting a person’s particular (p. 280) strengths– he dubbed these a person’s “signature strengths”– promoted authentic happiness.
The twenty-four character strengths Seligman identified include things like curiosity, open-mindedness, perspective, kindness and generosity, loyalty, duty, fairness, leadership, self-control, caution, humility, bravery, perseverance, honesty, gratitude, optimism, and zest. He organized these strengths into six virtues: courage, humanity and love, justice, temperance, transcendence, and wisdom and knowledge. Aristotle would have recognized many of these strengths as the kind of “excellences” or virtues he considered necessary for eudaimonia, a flourishing or happy life.

Source:
Schwartz, Barry, and Kenneth Sharpe. Practical Wisdom: The Right Way to Do the Right Thing. New York: Riverhead Books, 2010.
(Note: italics in original.)

A Critical Mass Need to Be Motivated by the Telos of a Practice

(p. 227) The fact that some people are led into a practice in pursuit of goals that are external to the practice– money, fame, or what have you– need pose no threat to the integrity of the practice itself. So long as those goals do not penetrate the practice at all levels, those in pursuit of external goals will eventually drop out or be left behind or change their goals or be discredited by those in pursuit of a practice’s proper goals. However, if external goals do penetrate the practice at all levels, it becomes vulnerable to corruption. Practices are always developing and changing, and the direction that development takes will be determined by participants in the practice. Good practices encourage wise practitioners who in turn will care for the future of the practice.

Source:
Schwartz, Barry, and Kenneth Sharpe. Practical Wisdom: The Right Way to Do the Right Thing. New York: Riverhead Books, 2010.

A somewhat similar point is made in:
Diamond, Arthur M., Jr. “How Institutional Incentives and Constraints Affect the Progress of Science.” Prometheus 26, no. 3 (Sept. 2008): 231-239.

George Bailey Wanted to Make Money, But He Wanted to Do More than Just Make Money

(p. 219) Actually, it’s not so strange. The norm for bankers was never just moneymaking, any more than it was for doctors or lawyers. Bankers made a livelihood, often quite a good one, by serving their clients– the depositors and borrowers– and the communities in which they worked. But traditionally, the aim of banking– even if sometimes honored only in the breach– was service, not just moneymaking.
In the movie It’s a Wonderful Life, James Stewart plays George Bailey, a small-town banker faced with a run on the bank– a liquidity crisis. When the townspeople rush into the bank to withdraw their money, Bailey tells them, “You’re thinking of this place all wrong. As if I had the money back in a safe. The money’s not here.” He goes on. “Your money’s in Joe’s house. Right next to yours. And in the Kennedy house, and Mrs. Backlin’s house, and a hundred others. Why, you’re lending them the money to build, and they’re going to pay you back, as best they can…. What are you going to do, foreclose on them?”
No, says George Bailey, “we’ve got to stick together. We’ve got to have faith in one another.” Fail to stick together, and the community will be ruined. Bailey took all the money he could get his hands on and gave it to his depositors to help see them through the crisis. Of course, George Bailey was interested in making money, but money was not the only point of what Bailey did.
Relying on a Hollywood script to provide evidence of good bankers is at some level absurd, but it does indicate something valuable about society’s expectations regarding the role of bankers. The norm for a “good banker” throughout most of the twentieth century was in fact someone who was trustworthy and who served the community, who was responsible to clients, and who took an interest in them.

Source:
Schwartz, Barry, and Kenneth Sharpe. Practical Wisdom: The Right Way to Do the Right Thing. New York: Riverhead Books, 2010.
(Note: italics in original.)